Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- ACORN
- Abbreviations
Premier Insight
Summary of Key Report Findings
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- Sales rise for first time in six years…
- …driven by an expanded portfolio…
- …and an extended retail network
- Scratchcards lead the revival…
- …but Lotto draw sales down again
- Wednesday Lotto attracts the hardcore players
- Room for growth in spending per head
- New marketing strategy meets public concerns over profit-making and good causes
- Uncertainty surrounds future licence conditions
- Technology drives future growth
Market Factors
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- Economic climate
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- Figure 1: Trends in personal disposable income and consumer expenditure, 1998-2009
- Population trends
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- Figure 2: Trends in the age structure of the UK population, by gender, 1999-2009
- Regulation and legislation
- Strength of the retail network
- Lottery fatigue
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- Figure 3: Breakdown of each pound spent on the National Lottery, 2004
- Technology
- Other types of gambling
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- Figure 4: Forms of gambling undertaken in the past 12 months, May 2004
Market Size and Trends
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- Figure 5: National Lottery sales trends*, 1999/2000-2004/05
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Market Segmentation
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- Draw-based games
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- Figure 6: National Lottery sales of draw-based games*, 1999/2000-2004/05
- Lotto
- Lotto Extra
- Lotto HotPicks
- Thunderball
- Christmas Millionaire Maker
- Daily Play
- EuroMillions
- Scratchcards
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- Figure 7: National Lottery sales of scratchcards*, 1999/2000-2004/05
- Interactive games
The Supply Structure
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- Camelot Group plc
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- Figure 8: Camelot - average number of company employees, by operation, 2002 and 2003
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- Figure 9: Camelot group plc key financial data*, 2001-03
- Retailers
Advertising and Promotion
The Consumer
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- Figure 10: Participation in gambling activities during the past 12 months, 1999-2004
- Participation in the National Lottery
- Participation in other types of gambling
- Participation in a combination of National Lottery games
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- Figure 11: Correlation matrix for National Lottery games, May 2004
- Participation by demographic sub-group
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- Figure 12: Participation in National Lottery games over the past 12 months, by gender, age and socio-economic group, May 2004
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- Figure 13: Participation in National Lottery games over the past 12 months, by marital and working status and region, May 2004
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- Figure 14: Participation in National Lottery games over the past 12 months, by respondents’ own children, lifestage and Mintel’s Special Groups, May 2004
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- Figure 15: Participation in National Lottery games over the past 12 months, by media, supermarket preference and commercial TV viewing, May 2004
- Demographic profile of Lotto, bingo and betting shop gamblers
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- Figure 16: Demographic profiles of participants in the three leading forms of gambling, by gender, age and socio-economic group, May 2004
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- Figure 17: Demographic profiles of participants in the three leading forms of gambling, by marital and working status and region, May 2004
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- Figure 18: Demographic profiles of participants in the three leading forms of gambling, by respondents’ own children, lifestage and Mintel’s Special Groups, May 2004
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- Figure 19: Demographic profiles of participants in the three leading forms of gambling, by media, supermarket preference and commercial TV viewing, May 2004
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The Consumer – Number of Lottery games played – Detailed Demographics
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- Figure 20: Number of National Lottery games played in the past 12 months, by gender, age and socio-economic group, May 2004
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- Figure 21: Number of National Lottery games played in the past 12 months, by marital and working status and region, May 2004
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- Figure 22: Number of National Lottery games played in the past 12 months, by respondents’ own children, lifestage and Mintel’s Special Groups, May 2004
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- Figure 23: Number of National Lottery games played in the past 12 months, by media, supermarket preference and commercial TV viewing, May 2004
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Consumer Attitudes and Target Groups
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- Spending on National Lottery games
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- Figure 24: Levels of weekly expenditure on Lotto and scratchcard games, May 2004
- Average weekly spend by demographic sub-group
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- Figure 25: Average weekly expenditure on Lotto and scratchcard games, by gender, age, socio-economic group, region and lifestage, May 2004
- Attitudes towards the National Lottery
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- Figure 26: Consumer attitudes towards the National Lottery, 2002 and 2004
- For full demographics see The Consumer – Detailed Demographics: Attitudes Towards the Lottery.
- Targeting opportunities
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- Figure 27: Lottery target groups, by gambling activities undertaken, May 2004
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- Figure 28: Lottery target groups, by gender, age and socio-economic group, May 2004
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- Figure 29: Lottery target groups, by marital and working status and region, May 2004
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- Figure 30: Lottery target groups, by respondents’ own children, lifestage and Mintel’s Special Groups, May 2004
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- Figure 31: Lottery target groups, by media, supermarket preference and commercial TV viewing, May 2004
- Number of Lottery games played by target groups
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- Figure 32: Number of National Lottery games played, by target groups, May 2004
The Consumer – Attitudes Towards the Lottery – Detailed Demographics
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- Figure 33: Most popular attitudes towards the National Lottery, by gender, age and socio-economic group, May 2004
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- Figure 34: Most popular attitudes towards the National Lottery, by marital and working status and region, May 2004
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- Figure 35: Most popular attitudes towards the National Lottery, by respondents’ own children, lifestage and Mintel’s Special Groups, May 2004
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- Figure 36: Most popular attitudes towards the National Lottery, by media, supermarket preference and commercial TV viewing, May 2004
- Weekly spend on the main Lottery draw/scratchcards by demographic sub-group
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- Figure 37: Average weekly expenditure on the National Lottery and scratchcards, by gender, age and socio-economic group, May 2004
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- Figure 38: Average weekly expenditure on the National Lottery and scratchcards, by marital and working status and region, May 2004
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- Figure 39: Average weekly expenditure on the National Lottery and scratchcards, by respondents’ own children, lifestage and Mintel’s Special Groups, May 2004
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- Figure 40: Average weekly expenditure on the National Lottery and scratchcards, by media, supermarket preference and commercial TV viewing, May 2004
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The Future
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- Lotto sales to remain under pressure
- Raising prices still the last resort
- Can Camelot tempt fewer players to spend more money?
- Economic conditions remain favourable…
- …but demographic trends offer only mixed blessings
- Technology key to exploiting new markets
Forecast
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- Figure 41: Forecast of the National Lottery market, 2004/05-2009/10
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