Table of Contents
Executive Summary
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- Overview
- The impact of COVID-19 on sweets and desserts
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- Figure 1: Predicted impact of COVID-19 in the short, medium and long term on sweets and desserts, February 2021
- The impact so far
- Short and medium term (February to December 2021)
- Long term (2022-25)
- Mintel Trend Drivers
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- Figure 2: Mintel Trend Drivers
- Challenges
- New labeling standard should impact sales
- Health concerns lead to a drop in consumption
- Opportunities
- Individual portions can appeal to consumers
- Products that make preparation easier and more interesting have the potential to grow
- Extra indulgence stimulates different consumer profiles
Market Drivers
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- New labeling rules represent a challenge for the whole category
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- Figure 3: Maximum amount allowed of added sugar, saturated fats and salt for nutritional labeling on the front of packages – Brazil, October 2020
- Figure 4: Templates for the labeling of food containing added sugar, salt and saturated fat at or over the maximum recommended amount – Brazil, October 2020
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- Figure 5: New template of the nutritional information chart
- Cost of the basic food basket more than half of minimum wage
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- Figure 6: Difference between basic food basket price and minimum wage – Brazil, 1995-2021
Key Players – What You Need to Know
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- New flavors and formats help brands perform better during the pandemic
- Cold desserts and products with added benefits have space to grow
- Nostalgia, healthiness and sustainability lead brands to success
Marketing Campaigns
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- Sadia launches new flavors of the Miss Daisy line
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- Figure 7: New flavors of the Miss Daisy line – Brazil, December 2020
- Bob’s launches desserts with Galak chocolate and Leite Moça sweet
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- Figure 8: Bob’s new dessert – Brazil, January 2021
- Fruittella launches new raspberry and cream flavor
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- Figure 9: New Fruittella flavor – Brazil, January 2021
- Fini launches delivery service
- Cacau Show launches ice cream in partnership with Amarula liquor brand
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- Figure 10: Launch of the Amarula Popsicle by Cacau Show – Brazil, January 2021
- Kibon launches tub version of Magnum ice cream
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- Figure 11: Magnum pot – Brazil, May 2020
- Bacio di Latte launches products to be consumed at home
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- Figure 12: Tub of ice cream Bacio di Latte – Brazil, February 2021
Who’s Innovating?
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- Cold desserts can grow in the Brazilian market
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- Figure 13: Launches of cold desserts in the five markets that most launched products in the segment and Brazil, 2018-20
- Added benefits can boost consumption frequency
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- Figure 14: Use of functional claims in the launch of sweets and desserts in the five markets that most launched these products and Brazil, 2019-20
Case Studies
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- Nostalgia boosts Little Secrets’ success
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- Figure 15: Little Secrets chocolates – US, February 2021
- Sustainability guides the concept of The Collaborative
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- Figure 16: Vegan desserts offered by The Collaborative – US, February 2021
The Consumer – What You Need to Know
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- Search for anxiety relief opens an opportunity for cookies with extra-indulgent flavors and chocolate
- Fruit cream has potential as a nighttime snack
- Consumers favor quality over quantity in sweets and desserts
- Refined sugar can be replaced by other products of similar palatability
- Sweets and desserts that can be eaten by pets and their owners may appeal to consumers
- Young men allow themselves more indulgence
- Chocolates sweetened with natural ingredients can attract consumers aged 55+
Sweets and Desserts Consumption
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- Pre-baked crust and ready-made fillings can attract consumers who seek convenience
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- Figure 17: Sweets and desserts consumption – Brazil, December 2020
- Search for anxiety relief opens up an opportunity for cookies with extra-indulgent flavors
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- Figure 18: Cookies consumption by age group – Brazil, December 2020
- Flavored balls can offer texture to sweet drinks
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- Figure 19: Attitudes and behavior toward sweets and desserts, by sweets and desserts consumption – Brazil, January 2021
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- Figure 20: Types of spheres used in Bubblekill chain drinks – Brazil, February 2021
- Figure 21: Ice cream with tapioca balls Buba Cream – Netherlands, February 2021
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- Figure 22: Tapista brand kit for preparing boba tea at home – Japan, May 2020
Sweets and Desserts Occasion
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- Fruit cream has potential as a nighttime snack
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- Figure 23: Sweets and desserts consumption “when relaxing at night” – Brazil, January 2021
- Candies and lollipops with additional benefits can attract gamers
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- Figure 24: Non-chocolate candies (eg gums, lollipops) consumption in “other” occasions – Brazil, January 2021
- Small cakes in snack format can offer high satiety
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- Figure 25: Cakes consumption occasion – Brazil, January 2021
Consumption Habit Changes
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- Consumers favor quality over quantity in sweets and desserts
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- Figure 26: Consumption habit changes due to COVID-19 – Brazil, November 2021
- Brands can provide culinary experiences for parents and children
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- Figure 27: Habit of cooking sweets and desserts at home more, by consumers with and without children living in the household – Brazil, January 2021
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- Figure 28: Chef Time’s chocolate lollipops preparation kit – Brazil, February 2021
- There is space for products that facilitate the preparation of sweets and desserts at home
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- Figure 29: Attitudes and behavior toward sweets and desserts by consumers who are cooking sweets and desserts at home more – Brazil, January 2021
Perception about Sugar and Sweeteners
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- Refined sugar can be substituted for other healthier products, but with similar palatability
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- Figure 30: Sweet and sweeteners correspondence analysis – Brazil, January 2021
- New labeling may encourage sweetener replacement
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- Figure 31: Three sweeteners most used in food and beverages launched in the Brazilian market in the last three years – Brazil, 2018-20
Attitudes and Behavior toward Sweets and Desserts
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- Young men allow themselves more indulgence
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- Figure 32: Attitudes and behavior toward sweets and desserts, by age group and gender – Brazil, January 2021
- Sweets and desserts that can be eaten by pets and their owners may appeal to consumers
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- Figure 33: Purchase of visually appealing sweets by consumers with and without pets at home – Brazil, January 2021
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- Figure 34: Pupcake Dog Bakery Cake – Brazil, February 2021
Interest in Buying
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- Sweets and desserts without animal-sourced ingredients can appeal to Generation Z
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- Figure 35: Interest in buying vegan sweets and desserts, by generation – Brazil, January 2021
- Chocolates sweetened with natural ingredients can attract consumers aged 55+
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- Figure 36: Interest in buying sweets with natural sweeteners, by consumers aged 55+ – Brazil, January 2021
Appendix – Abbreviations
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- Abbreviations
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