Table of Contents
Introduction and Abbreviations
-
- Definitions
- Consumer research
- Lifestage and Special Groups
- ACORN
- Advertising data
- Abbreviations
Premier Insight
Executive Summary
-
- Accidents and injuries
- New product development drives sales
- Brands leading innovation
- Focus on below-the-line promotion
- Affluence is key
Market Drivers
-
- Incidence of accidents and injuries
-
- Figure 1: Types of injury sustained in home and leisure accidents requiring emergency treatment, 2002
- An ageing population will impact on demand
-
- Figure 2: UK population, by age group, 1999-2008
- Participation in sports activities
-
- Figure 3: Participation in selected sports and fitness activities, 1999-2003
- DIY and gardening activities
-
- Figure 4: Participation in DIY and gardening, 1999-2003
Market Size and Trends
-
-
- Figure 5: UK retail sales of first aid products, 1999-2004
- New markets assist growth
-
Market Segmentation
-
-
- Figure 6: UK retail sales of first aid products, by sector, 1999-2003
- Plasters and dressings
- Antiseptic cream, sprays and wipes
- Antiseptic liquids
- First aid kits
- Bandages
- Bite and sting relief
- Burn treatments
-
The Supply Structure
-
- Plasters and dressings
- Brand shares
-
- Figure 7: Plasters and dressings brand shares, 1999-2003
- Beiersdorf
- Robinson
- 3M
- Novartis
- Own-label and other brands
- Antiseptic cream, sprays and wipes
- Brand shares
-
- Figure 8: Brand shares in antiseptic creams, sprays and wipes, 1999-2003
- Novartis
- Bayer
- Antiseptic liquids
- Brand shares
-
- Figure 9: Antiseptic liquids brand shares, 1999-2003
- Reckitt Benckiser
- Pfizer
- Other new and natural products
New Product Briefs
-
- June 2004
- May 2004
- April 2004
- March 2004
- November 2003
- September 2003
- August 2003
- July 2003
Advertising and Promotion
-
- Above the line
-
- Figure 10: Main monitored media advertising expenditure on first aid, 1999-2003
- Figure 11: Main monitored media advertising expenditure on first aid, by brand, 1999-2003
- Elastoplast takes the advertising lead
- Below the line
-
- Figure 12: Below-the-line promotional activity
Distribution
-
- Grocery multiples dominate
-
- Figure 13: Retail distribution of minor ailment remedies, by type of outlet, 1999-2003
- Smaller outlets lose out
The Consumer
-
-
- Figure 14: Purchasing of first aid products, by category, 1999-2003
- Usage of liquid antiseptics
-
- Figure 15: Purchasing of liquid antiseptics, by weight of usage, 1999-2003
- Liquid antiseptics popular among older groups
-
- Figure 16: Purchasing of liquid antiseptics, by gender, age and socio-economic group, 2003
- Families favour cream antiseptics
-
- Figure 17: Purchasing of liquid antiseptics, by lifestage, presence of children and Mintel’s Special Groups, 2003
- Heavy usage evident in London
-
- Figure 18: Purchasing of liquid antiseptics, by marital status, working status, household size and region, 2003
- Usage of ointments and gel
-
- Figure 19: Purchasing of ointments and gels, by weight of usage, 1999-2003
- Two distinct groups using ointments and gels
-
- Figure 20: Purchasing of ointments and gels, by gender, age and socio-economic group, 2003
- Three different target markets
-
- Figure 21: Purchasing of ointments and gels, by lifestage, presence of children and Mintel’s Special Groups, 2003
- Further confirmation by marital and working status
-
- Figure 22: Purchasing of ointments and gels, by marital status, working status, household size and region, 2003
- First aid ownership levels
-
- Figure 23: First aid products kept at home or in the car, 2002 and 2004
- First aid kits versus individual items
- Targeting lifestages
- The influence of affluence
- Child’s play
- At home and in the car
-
Appendix I: First Aid Products Kept At Home – Demographic Breakdown
-
-
- Figure 24: First aid products kept at home or in the car, by age and socio-economic group, March 2004
- Figure 25: First aid products kept at home or in the car, by lifestage, presence of children and Mintel’s Special Groups, March 2004
-
- Figure 26: First aid products kept at home or in the car, by marital status, working status and household size, March 2004
- Figure 27: First aid products kept at home or in the car, by region and ACORN categories, March 2004
-
- Figure 28: First aid products kept at home or in the car, by media, commercial TV viewing and supermarket used, March 2004
-
The Consumer: Attitudes and Typologies
-
- Assessing enthusiasm
-
- Figure 29: Number of first aid products kept at home or in the car, March 2004
- Targeting one-person households under 65
- Better-off consumers are key
- Popular plasters
- First aid kits in detail
-
- Figure 30: Stocking of complete first aid kits kept at home or in the car, March 2004
- In versus out of home
- Affordability is key
- Attitudes towards first aid items
-
- Figure 31: Attitudes towards first aid, March 2004
- Attitudes in detail
- A little bit of everything
- Affluence among older consumers is determinant
- Regional targeting
- Stocking the right range
- Consumer typologies
-
- Figure 32: First aid consumer typologies, March 2004
- First Aid Deficients
- First Aid Kit Fans
- Self Kitters
- Impulse First Aiders
Appendix II: Number of Different First Aid Products Kept At Home – Demographic Breakdown
-
-
- Figure 33: Number of first aid products kept at home or in the car, by gender, age and socio-economic group, March 2004
- Figure 34: Number of first aid products kept at home or in the car, by lifestage, presence of children and Mintel’s Special Groups, March 2004
-
- Figure 35: Number of first aid products kept at home or in the car, by working status, marital status and household size, March 2004
- Figure 36: Number of first aid products kept at home or in the car, by region and ACORN categories, March 2004
-
Appendix III: Attitudes Towards First Aid Items – Demographic Breakdown
-
-
- Figure 37: Attitudes towards first aid items, by age and socio-economic group, March 2004
- Figure 38: Attitudes towards first aid items, by lifestage, presence of children and Mintel’s Special Groups, March 2004
-
- Figure 39: Attitudes towards first aid items, by marital status, working status and household size, March 2004
- Figure 40: Attitudes towards first aid, by region and ACORN categories, March 2004
-
- Figure 41: Attitudes towards first aid, by media, commercial TV viewing and supermarket usage, March 2004
-
Appendix IV: Consumer Typologies – Demographic Breakdown
-
-
- Figure 42: First aid consumer typologies, by gender, age and socio-economic group, March 2004
-
- Figure 43: First aid consumer typologies, by lifestage, presence of children and Mintel's Special Groups, March 2004
-
- Figure 44: First Aid consumer typologies, by marital status, working status and household size, March 2004
-
- Figure 45: First aid consumer typologies, by region and ACORN categories, March 2004
-
- Figure 46: First aid consumer typologies, by media, commercial TV viewing and supermarket usage, March 2004
-
Appendix V – Stocking of Complete First Aid Kits: Demographic Breakdown
-
-
- Figure 47: Stocking of complete first aid kits kept at home or in the car, by gender, age and socio-economic group, March 2004
- Figure 48: Stocking of complete first aid kits kept at home or in the car, by lifestage, presence of children and Mintel's Special Groups, March 2004
-
- Figure 49: Stocking of complete first aid kits kept at home or in the car, by marital status, working status and household size, March 2004
- Figure 50: Stocking of complete first aid kits kept at home or in the car, by region and ACORN categories, March 2004
-
The Future
-
- Anticipation will be the key
- Added value to drive sales
- DIY kits
- Distribution
Forecast
-
-
- Figure 51: Forecast of the UK first aid market, 2004-09
- Premium products will drive growth
- Increased affluence will drive the market
- Health awareness
- Factors incorporated
-
Back to top