Table of Contents
Executive Summary – Europe – The Market
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- The market
- Sector size and forecast
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- Figure 2: Europe: health and beauty specialists, sales, excluding VAT, 2015-19
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- Figure 3: Europe: health and beauty specialists, forecast sales, excluding VAT, 2020-25
- Beauty and personal care specialists
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- Figure 4: Europe: beauty and personal care specialists, sales, excluding VAT, 2015-19
- Figure 5: Europe: beauty and personal care specialists, forecast sales, excluding VAT, 2020-25
- Spending on personal care goods and services
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- Figure 6: Europe: consumer spending on health and beauty products and services (including VAT), 2015-20
- Figure 7: Europe: consumer spending on health and beauty products and services (including VAT), 2015-19
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- Figure 8: Europe: spending on personal care goods and services as % of all consumer spending, 2019
- Inflation
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- Figure 9: Europe: Inflation in personal care, annual % change, 2015-20
- Figure 10: Europe: inflation in personal care goods, annual % change, 2015-20
- Online
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- Figure 11: Europe: estimated online sales of beauty and personal care products, 2020
- Leading specialists
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- Figure 12: Europe: leading health and beauty specialists, sales, 2015/16-2019/20
- Figure 13: Europe: leading health and beauty specialists, outlets, 2015/16-2019/20
- Market shares
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- Figure 14: Europe: top 15 health and beauty specialists’ shares of all health and beauty specialists’ sales, 2015-19
Executive Summary – Europe – The Consumer
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- What they bought
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- Figure 15: Europe: products bought in the last 12 months by country, October 2020
- Online vs in-store
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- Figure 16: Europe: buyers of beauty and personal care products in-store and online, October 2020
- Store-based retailers
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- Figure 17: Europe: leading specialist beauty & personal care retailers and share of shoppers, October 2020
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- Figure 18: Europe: share of BPC shoppers using specialists, supermarkets, department stores and online only players, by country, October 2020
- Online-only retailers
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- Figure 19: Europe: retailers used to buy beauty and personal care products online, October 2020
- Attitudes to innovations in BPC
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- Figure 20: Europe: attitudes to shopping for beauty and personal care, October 2020
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- Figure 21: Europe: attitudes to shopping for beauty and personal care, October 2020
Executive Summary – Europe – Launch Activity and Innovations
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- Online BPC reaches new heights
- Social shopping on the rise
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- Figure 22: Facebook Shops Live Shopping Features, 2020
- Technology enables a greater shopping experience from home
- Debenhams launches a virtual beauty room ahead of Black Friday
- The Perfume Shop uses video technology to stay in touch with customers
- Estée Lauder launched an AI-powered chatbot
- The Perfume Shop sees boost in sales from virtual shopping
- Douglas allows retailers and brands to sell their products on website
- Convenience: a defining trend
- Superdrug fast-tracks its same-day delivery service for urgent orders
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- Figure 23: Superdrug Stuart Delivery, 2020
- Sephora launches delivery service to 23 cities
- Debenhams rolls out new delivery option ahead of Black Friday
- Action to trial click and collect allowing customers to fill ‘virtual baskets’ online
- Sustainability gains traction
- L’Oréal rolls out recycling bins across 1,000 UK stores
- Kaufland eliminates microplastics from cosmetic and personal care ranges
- Amazon launches ‘eco-friendly’ shopping platform
- Refills are gaining popularity
- NIVEA and dm drugstores partner to install shower cream-refill stations
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- Figure 24: Nivea refill station
- L'Occitane tests product refilling in store
- Holland & Barrett’s clean beauty store in Birmingham offers refill stations and demo sinks
- Carrefour Polska partners with YOPE to launch its first shower essentials-refilling station
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- Figure 25: Carrefour Polska
The Impact of COVID-19 on Beauty and Personal Care Retailing
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- Short, medium and long term impact on the sector
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- Figure 26: Short, medium and long term impact of COVID-19 on beauty and personal care retailing, February 2021
- Opportunities and threats
- But the online experience can go so much further
- Virtual consultations
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- Figure 27: Bobbi Brown Virtual Services Homepage, August 2020
- Product recommendations using AI
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- Figure 28: The Inkey List #askINKEY Campaign, 2020
- Figure 29: Boots No7 Personalised Skin Analysis, 2020
- Adding the human touch with live-streaming
- Making beauty shopping more fun
- Making shopping safe will pay off
- Cash-strapped consumers may restrict BPC spend
- How COVID-19 will reshape the industry
- Delivery and click-and-collect will continue to ride on convenience
- Social media will play a greater role
- The store-experience will need to be even better
- BPC online audience has grown and specialists must embrace this
- Sustainability will continue to be high on the agenda
- Health and beauty specialists struggle in 2020
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- Figure 30: Europe Big Five: total health and beauty specialist retailers’ sales and forecast, 2015-25
- Figure 31: Europe Big Five: total health and beauty specialist retailers’ sales and forecast, by country, 2015-25
- The impact of COVID-19 on consumer behaviour across Europe
- Concerns around exposure to COVID-19 rise as second wave hits
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- Figure 32: Europe: those extremely worried about the risk of being exposed to COVID-19, March 2020-January 2021*
- The financial impact of COVID-19
- Furlough and job losses
- Spending falls and consumers look to save where possible
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- Figure 33: Europe: financial impact of COVID-19, January 2021*
- Changes to shopping behaviour
- Non-essential spending reduced
- Desire to spend less time in-store
- Cash is no longer king
- Localism rises up the agenda
- Online shopping receives major boost
- Second wave leads to renewed stockpiling
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- Figure 34: Europe: changes to shopping behaviour since the start of the COVID-19 outbreak, January 2021*
- Consumers are trying not to handle/touch products in-store
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- Figure 35: Europe: people who would feel uncomfortable handling/touching products in-store, November 2020*
- Spending intentions
- Beauty sector sees planned spending decrease
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- Figure 36: Net balance* of expected spending on selected items in the next month, January 2021**
- German consumers the only group planning to spend more on beauty
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- Figure 37: Europe: net balance* of expected spending on beauty products and toiletries in the next month, January 2021**
- How the crisis is impacting on key consumer segments
- Women and older people most concerned about the pandemic
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- Figure 38: Europe: those extremely worried about the risk of being exposed to COVID-19, by gender and age, January 2021*
- Women and older age groups also trying to limit time in-store
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- Figure 39: Europe: consumers trying to limit the time they spend in-store, by gender and age, January 2021*
- Online shopping boom is relatively uniform
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- Figure 40: Europe: consumers shopping more online, by gender and age, January 2021*
- Younger and middle-aged consumers more likely to be cutting back on non-essential spend
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- Figure 41: Europe: consumers cutting back on non-essential spending, by gender and age, January 2021*
- COVID-19: market context
- UK
- France
- Germany
- Italy
- Spain
France
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- Overview
- Key issues covered in this Report
- Areas covered in this Report
- Executive summary
- The market
- Consumer spending
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- Figure 42: France: consumer spending on beauty and personal care (including VAT), 2015-20
- Sector size and forecast
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- Figure 43: France: health & beauty specialists’ sales (excluding VAT), 2015-20
- Channels of distribution
- Companies and brands
- Market shares
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- Figure 44: France: leading beauty specialists: shares of all beauty specialists’ sales, 2019
- Online vs in-store
- Retailer trends
- Online
- The consumer
- Beauty and personal care products purchased
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- Figure 45: France: beauty and personal care products purchased in the last 12 months by gender, October 2020
- Online and in-store shopping for beauty and personal care products
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- Figure 46: France: in-store and online buyers of beauty and personal care products, by gender, October 2020
- Where beauty and personal care products are purchased
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- Figure 47: France: where beauty and personal care products were purchased, October 2020
- Attitudes to innovations in BPC
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- Figure 48: France: interest in in-store BPC shopping innovations, October 2020
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- Figure 49: France: interest in online BPC shopping innovations, October 2020
- Issues and insights
- COVID-19 brings BPC online retailing to the fore
- An opportunity in DIY beauty
- The market – Key takeaways
- COVID-19 impacts economic growth
- Weak growth in BPC market spending
- BPC specialists have been relatively resilient
- Channels of spending vary by category
- Consumer spending
- French economy hit hard by COVID-19
- Drop in spending less severe
- Spending on beauty was already weak
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- Figure 50: France: consumer spending on beauty and personal care (including VAT), 2015-20
- Sector size and forecast
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- Figure 51: France: health & beauty specialists’ sales (excluding VAT), 2015-20
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- Figure 52: France: health & beauty specialists’ sales, Forecasts (excluding VAT), 2021-25
- Channels of distribution
- Inflation
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- Figure 53: France: consumer prices * of personal care items, annual % change, 2015-19
- Figure 54: France: consumer price inflation (HICP *) on personal care products and services, annual % change, January 2019-November 20
- Companies and brands – Key takeaways
- Sephora dominates a fragmented market
- COVID-19 decimates in-store sales
- Retailers find new ways to connect with customers
- Retailers tapping into interest in sustainability and natural products
- Enormous growth in online sales
- Leading players
- 2020, a terrible year for all
- An overview of the key players
- How are retailers responding to the COVID-19 crisis?
- Reaching customers online
- Sustainability and clean beauty
- Keeping stores safe and customers shopping
- A choice of delivery options
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- Figure 55: France: leading beauty specialists, sales, 2015-19
- Figure 56: France: leading beauty specialists, outlets, 2015-19
- Market shares
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- Figure 57: France: leading beauty specialists: shares of all beauty retailers’ sales, 2015-19
- Online
- Online activity
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- Figure 58: France: online buyers of beauty and personal care products, by age and gender, October 2020
- Online BPC sales
- Leading online players
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- Figure 59: France: search interest on Google, selected BPC retailers, last 12 months, January 2020-January 2021
- The consumer – Key takeaways
- Consumption increases with age and remains highest among women
- Huge increase in online shopping for BPC during COVID-19 pandemic
- Stores remain the main point of sale
- Usage of Amazon surged over the last year
- Safe shopping and sustainability are high priorities
- Beauty and personal care products purchased
- Almost everyone buys beauty and personal care items
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- Figure 60: France: beauty and personal care products purchased in the last 12 months, October 2020
- Haircare, beauty and skincare predominantly bought by women
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- Figure 61: France: beauty and personal care products purchased in the last 12 months by gender, October 2020
- Age plays an important role for beauty and personal care products
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- Figure 62: France: beauty and personal care products purchased in the last 12 months by age group, October 2020
- Online and in-store shopping for BPC products
- Enormous boost to online resulting from COVID-19 lockdowns
- The store-experience will need to be even better
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- Figure 63: France: in-store and online buyers of beauty and personal care products, October 2020
- Women remain the predominant online shoppers
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- Figure 64: France: in-store and online buyers of beauty and personal care products, by gender, October 2020
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- Figure 65: France: online buyers of beauty and personal care products, by generation, October 2020
- Where beauty and personal care products are purchased
- Supermarkets/hypermarkets used by three quarters of consumers
- Almost 60% shopped at a specialist retailer
- Department stores less popular than Spain, Italy or UK
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- Figure 66: France: where beauty and personal care products were purchased, October 2020
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- Figure 67: France: where beauty and personal care products were purchased, October 2020 vs November 2019
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- Figure 68: France: demographics of shoppers at selected retailers of BPC products, specialists, October 2020
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- Figure 69: France: demographics of shoppers at selected retailers of BPC products, non-specialists, October 2020
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- Figure 70: France: demographics of shoppers at selected retailers of BPC products, by gender and age group, October 2020
- Where people shopped and what they bought
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- Figure 71: France: beauty and personal care products purchased by retailer used, October 2020
- Attitudes to innovations in BPC
- In-store
- Clean and green
- Safety issues
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- Figure 72: France: interest in in-store BPC shopping innovations, October 2020
- Online
- Potential for digital tools
- Excess packaging a concern
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- Figure 73: France: interest in online BPC shopping innovations, October 2020
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- Figure 74: France: interest in online BPC shopping innovations, by age and gender, October 2020
- Interest in innovations by retailer shopped
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- Figure 75: France: interest in in-store BPC shopping innovations by retailer used, October 2020
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- Figure 76: France: interest in online BPC shopping innovations by retailer used, October 2020
- Appendix: data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Italy
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- Overview
- Key issues covered in this Report
- Areas covered in this Report
- Executive summary
- The market
- Consumer spending
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- Figure 77: Italy: Annual % change in total consumer spending on beauty and personal care and total consumer spending, 2015-20
- Sector size and forecast
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- Figure 78: Italy: annual % change in retail sales, 2015-20
- Channels of distribution
- Companies and brands
- Key metrics
- Market shares
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- Figure 79: Italy: leading BPC specialists’ estimated share of all spending on beauty and personal care, 2019
- Online
- The consumer
- Beauty and personal care products purchased
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- Figure 80: ITALY: bEAUTY AND PERSONAL CARE PRODUCTS PURCHASED IN THE LAST 12 MONTHS, November 2019 and October 2020
- Online and in-store shopping for beauty and personal care products
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- Figure 81: Italy: in-store and online buyers of beauty and personal care products, November 2019 and October 2020
- Where beauty and personal care products are purchased
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- Figure 82: Italy: where beauty and personal care products were purchased, November 2019 and October 2020
- Attitudes to innovations in BPC retailing
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- Figure 83: Italy: attitudes towards shopping in-store for beauty/personal care products, October 2020
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- Figure 84: Italy: attitudes towards shopping online for beauty/personal care products, October 2020
- Issues and insights
- COVID-19 impact on livelihoods and lifestyles will hit BPC retail
- Economic impact will drive increased focus on value
- Structural shifts will lead to lower store footfall and stronger online demand
- A growing localism/nationalism movement
- What advantages can multichannel retailers leverage over online-only rivals?
- Online-only penetration is growing fast
- Amazon increases its penetration of the beauty market
- Expertise combined with personal and personalised service
- Online can complement the offline offer
- Blurring the lines between physical and digital
- The ability to personalise products and offers
- Multi-channel business models cover all bases but role of stores is changing
- The market – Key takeaways
- Italian consumer spending power under pressure
- Retailers are having to adjust their product mix
- Sector declines by 7.1% in 2020
- Pandemic reverses trend away from supermarkets
- Consumer spending
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- Figure 85: Italy: consumer spending on beauty and personal care (including VAT), 2015-20
- Sector size and forecast
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- Figure 86: Italy: health & beauty specialists’ sales (excluding VAT), 2015-20
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- Figure 87: Italy: health & beauty specialists’ sales, Forecasts (excluding VAT), 2021-25
- Inflation
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- Figure 88: Italy: consumer prices * of personal care items, annual % change, 2015-19
- Figure 89: Italy: consumer price inflation (HICP *) on personal care products and services, annual % change, January 2019-December 2020
- Channels of distribution
- Companies and brands – Key takeaways
- Increased online presence should be a priority for Acqua & Sapone
- Douglas and Tigotà have performed the best
- Other players have sought to differentiate themselves
- Online
- Leading players
- Acqua & Sapone at online disadvantage…
- …while Tigotà embraced the online channel
- Douglas Group recognises importance of online for the future
- Other players
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- Figure 90: Italy: leading beauty specialists, sales, 2015-19
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- Figure 91: Italy: Leading beauty specialists, outlets, 2015-19
- Market shares
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- Figure 92: Italy: leading BPC specialists’ estimated share of all spending on beauty and personal care, 2015-19
- Online
- Online activity
- Shopping online
- Online BPC sales
- Leading online players
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- Figure 93: Italy: search interest on Google, selected BPC retailers, last 12 months, January 2020-January 2021
- The consumer – Key takeaways
- COVID pandemic drives strong shift to online
- Online buying shifts towards m-commerce
- Strong appetite for contactless technology in-store
- Opportunities in trying to replicate the in-store experience online
- Sustainability is high on consumer agendas
- Beauty and personal care products purchased
- Beauty and personal care product purchasing is universal
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- Figure 94: Italy: beauty and personal care products purchased in the last 12 months, November 2019 vs October 2020
- Women are principal buyers of haircare, skincare and beauty products
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- Figure 95: ITALY: bEAUTY AND PERSONAL CARE PRODUCTS PURCHASED IN THE LAST 12 MONTHS, by gender, October 2020
- Online and in-store shopping for beauty and personal care products
- Dramatic increase in online shopping in 2020
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- Figure 96: Italy: in-store and online buyers of beauty and personal care products, November 2019 vs October 2020
- Women more likely to shop online
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- Figure 97: Italy: in-store and online buyers of beauty and personal care products, by gender, October 2020
- Online purchasing still concentrated on younger groups
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- Figure 98: Italy: in-store and online buyers of beauty and personal care products, by age, October 2020
- Strongest growth in online purchasing among over-55s
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- Figure 99: Italy: online buyers of beauty and personal care products, by age, November 2019 vs October 2020
- Where beauty and personal care products are purchased
- Specialists still the preferred outlet but generalists made strong gains in 2020
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- Figure 100: Italy: where beauty and personal care products were purchased, November 2019 vs October 2020
- Where people shopped and what they bought
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- Figure 101: Italy: where beauty and personal care products were purchased (specialist retailers), by beauty and personal care products purchased, October 2020
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- Figure 102: Italy: where beauty and personal care products were purchased (non-specialist retailers), by beauty and personal care products purchased, October 2020
- Attitudes to innovations in BPC retailing
- In-store
- Hygienic in-store testing is a key priority
- Payment innovation offers customer and business benefits
- Product refill stations tap into growing sustainability trend
- Product information particularly important to older buyers
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- Figure 103: Italy: attitudes towards shopping in-store for beauty/personal care products, October 2020
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- Figure 104: Italy: attitudes towards shopping in-store for beauty/personal care products, by products purchased, October 2020
- Online
- Sustainability in online packaging is an issue
- Personalisation trend continues to offer opportunities
- Online tools have potential to bridge gap between stores and digital
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- Figure 105: Italy: attitudes towards shopping online for beauty/personal care products, October 2020
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- Figure 106: Italy: attitudes towards shopping online for beauty/personal care products, by products purchased, October 2020
- Appendix
- Abbreviations
- Data sources
Spain
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- Overview
- Key issues covered in this Report
- Areas covered in this Report
- Executive summary
- The market
- Consumer spending
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- Figure 107: Spain: annual % change in total consumer spending on beauty and personal care and total household spending, 2014-20
- Sector size and forecast
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- Figure 108: Spain: annual % change in beauty specialists’ sales and total retail sales, 2014-20
- Channels of distribution
- Inflation
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- Figure 109: Spain: consumer price inflation on personal care products and services, annual % change, 2014-20
- Companies and brands
- Key metrics
- Market shares
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- Figure 110: Spain: leading BPC specialists’ shares of all cosmetics and perfumery specialists’ sales, 2019
- Online
- The consumer
- Beauty and personal care products purchased
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- Figure 111: Spain: beauty and personal care products purchased in the last 12 months, October 2020
- Online and in-store shopping for beauty and personal care products
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- Figure 112: Spain: in-store and online buyers of beauty and personal care products, October 2020
- Where beauty and personal care products are purchased
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- Figure 113: Spain: where beauty and personal care products were purchased, October 2020
- Attitudes to innovations in BPC
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- Figure 114: Spain: in-store beauty and personal care innovations, October 2020
- Issues and insights
- COVID moves focus from appearance to hygiene
- Optimising physical and digital retail spaces
- The market – Key takeaways
- Personal care spending drops as pandemic hits
- Specialist retailers see sales plummet as stores close
- Inflation impacted services more than products
- Lockdowns make supermarkets more dominant and drive online growth
- Consumer spending
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- Figure 115: Spain: consumer spending on beauty and personal care (incl. VAT), 2014-20
- Sector size and forecast
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- Figure 116: Spain: health & beauty specialists, sales (excluding VAT), 2015-20
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- Figure 117: Spain: health & beauty specialists’ sales, forecasts, excluding VAT, 2020-25
- Inflation
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- Figure 118: Spain: consumer prices* of personal care items, annual % change, 2014-20
- Figure 119: Spain: consumer price inflation (HICP *) on personal care products and services, annual % change, January 2019-November 2020
- Channels of distribution
- Companies and brands – Key takeaways
- A fragmented market
- Store sales plummet as pandemic strikes
- Online experiences unprecedented growth
- Leading players
- Douglas Group
- Druni
- Clarel
- Other players
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- Figure 120: Spain: leading beauty specialists, sales, 2016-19
- Figure 121: Spain: leading beauty and personal care specialists, outlets, 2016-20
- Market shares
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- Figure 122: Spain: leading beauty specialists: shares of all beauty specialists’ sales, 2016-19
- Online
- Online activity
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- Figure 123: Spain: online buyers of beauty and personal care products, by age and gender, October 2020
- Online BPC sales
- Leading online players
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- Figure 124: Spain: search interest on Google, selected BPC retailers, 12 months, January 2020-December 2020
- The consumer – Key takeaways
- Beauty and personal care purchasing still dominated by women
- Shoppers are turning away from make-up and focusing on self-care
- Almost 50% of beauty and personal care shoppers shop online
- Specialists and online retailers appeal to younger consumers
- Hygiene is a pressing concern for consumers in 2020
- Beauty and personal care products purchased
- Personal care products the most widely used
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- Figure 125: Spain: where beauty and personal care products were purchased, October 2020
- Beauty and skincare products still predominantly bought by women
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- Figure 126: Spain: changes in beauty and personal care products purchased 2020 vs 2019, by gender, October 2020
- Older consumers remain a key demographic
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- Figure 127: Spain: beauty and personal care products purchased in the last 12 months, by age group, October 2020
- Online and in-store shopping for BPC products
- In-store shopping remains first choice in Spain
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- Figure 128: Spain: in-store and online buyers of beauty and personal care products, October 2020
- Women shopping more online than men
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- Figure 129: Spain: in-store and online buyers of beauty and personal care products, by gender, October 2020
- Older shoppers reliant on shopping in-store
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- Figure 130: Spain: in-store and online buyers of beauty and personal care products, by age group, October 2020
- Where beauty and personal care products are purchased
- Supermarkets/hypermarkets still dominate the sector
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- Figure 131: Spain: type of retailer used to purchase beauty and personal care products, October 2020
- Younger consumers turn to specialists and online retailers
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- Figure 132: Spain: type of retailer used to purchase beauty and personal care products, by age, October 2020
- Where people shopped and what they bought
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- Figure 133: Spain: specialists used and products bought, October 2020
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- Figure 134: Spain: non-specialists used and products bought, October 2020
- Attitudes to innovations in BPC
- In-store
- Hygiene and traceability are areas of interest for consumers
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- Figure 135: Spain: in-store buyers of beauty and personal care products interest in innovations, October 2020
- Online
- Sustainability a key concern when it comes to online retail
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- Figure 136: Spain: online buyers of beauty and personal care products interest in innovations, October 2020
- Improved sustainability, hygiene and product information have broad appeal
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- Figure 137: Spain: online buyers of beauty and personal care products interest in innovations, by age, October 2020
- Appendix: data sources, abbreviations and supporting information
- Abbreviations
- Data sources
UK
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- Overview
- Key issues covered in this Report
- COVID-19: market context
- Economic and other assumptions
- Products covered in this Report
- Executive summary
- The market
- COVID-19 causes disruptions to BPC retail market
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- Figure 138: Short, medium and long-term impact of COVID-19 on the beauty and personal care markets, January 2021
- Fall in beauty spending drives decline in market
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- Figure 139: Market size and forecast for consumer spending on beauty and personal care products (including VAT), 2015-25
- Specialists suffer big decline
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- Figure 140: Health and beauty specialists’ sales (including VAT), 2015-25
- COVID-19 leads to soaring demand for online
-
- Figure 141: Estimated market size and forecast for online consumer spending on beauty and personal care products, split by beauty and personal care, 2016-20
- Companies and brands
- Charlotte Tilbury ramps up influencer marketing
- Boots launches virtual makeup and skincare consultation service
- Boots is the most trusted BPC retailer, but could do more to stand out
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- Figure 142: Attitudes towards and usage of selected brands, December 2020
- The consumer
- Rise in personal care purchasing
-
- Figure 143: Beauty and personal care items purchased in the last 12 months, October 2020
- Value brands most popular despite decline in purchasing
-
- Figure 144: Beauty and personal care brand types purchased in the last 12 months, October 2020
- Shift towards buying online
-
- Figure 145: How they purchased beauty and personal care products in the last 12 months, October 2020
- Supermarkets continue to dominate
-
- Figure 146: Where they purchased beauty and personal care items in the last 12 months, October 2020
- Amazon grows in popularity
-
- Figure 147: Where they purchased beauty and personal care items in the last 12 months, October 2020
- Growing importance of anti-viral products
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- Figure 148: Changes in behaviour since COVID-19 outbreak, October 2020
- Women most drawn to in-store innovations
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- Figure 149: Interest in innovations when shopping for beauty or personal care products, October 2020
- Focus on hygiene when shopping
-
- Figure 150: Shopping behaviour when buying beauty and personal care products, October 2020
- Issues and insights
- Impact of COVID-19 on the beauty and personal care market
- How can retailers use innovation to stand out and drive growth?
- The market – Key takeaways
- COVID-19 causes disruptions to BPC retail market
- Fall in beauty spending drives decline in market
- Specialists suffer big decline
- COVID-19 leads to soaring demand for online
- Market size and forecast
- COVID-19 causes disruptions to BPC retail sector
-
- Figure 151: Short, medium and long-term impact of COVID-19 on the beauty and personal care markets, (prepared December 2020)
- UK beauty and personal care spending drops 3% in 2020
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- Figure 152: Market size and forecast for consumer spending on beauty and personal care products (including VAT), 2015-25
- Figure 153: Market size and forecast for consumer spending on beauty and personal care products (including VAT), at current and constant prices, 2015-25
- Slow recovery anticipated
- UK’s exit from the EU will have a smaller impact on BPC than the pandemic
- Market drivers and assumptions
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- Figure 154: Key drivers affecting Mintel’s market forecast, 2015-25 (prepared on 11 January 2021)
- Learnings from the last recession
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- Figure 155: Market size and forecast for consumer spending on beauty and personal care products (including VAT), 2007-12
- Forecast methodology
- Market segmentation
- Fall in beauty spending drives decline in market
-
- Figure 156: Market size and forecast for consumer spending on beauty products (including VAT), 2015-25
- Figure 157: Market size and forecast for consumer spending on beauty products (including VAT), at current and constant prices, 2015-25
- Beauty category performance
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- Figure 158: Consumer spending on beauty products (incl VAT), by category, 2016-20
- Colour cosmetics impacted by lack of usage occasions
- Facial skincare sees increased usage routines
- Fragrances hit hard by lack of social occasions
- Hand, body and footcare benefits from boost to wellbeing
- Personal care spend resilient
-
- Figure 159: Market size and forecast for consumer spending on personal care products (including VAT), 2015-25
- Figure 160: Market size and forecast for consumer spending on personal care products (including VAT), at current and constant prices, 2015-25
- Personal care category performance
-
- Figure 161: Consumer spending on personal care products (incl VAT), by category, 2016-20
- Haircare sees reduced purchasing due to lockdowns
- Oral hygiene continues in decline due to price sensitivities
- Soap, bath and shower benefits from focus on hygiene
- Shaving & hair removal drops down list of priorities
- Deodorants usage impacted by increased time at home
- Hair colourants boosted by closure of hair salons
- Suncare suffers from lack of overseas holidays
- Forecast methodology
- Sector size and forecast
- Specialists suffer big decline
-
- Figure 162: Health and beauty specialists’ sales (including VAT), 2015-25
- Figure 163: Health and beauty specialists’ sales (including VAT), at current and constant prices, 2015-25
- Notes on Mintel’s sector size
- Outlet and enterprise numbers
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- Figure 164: Health and beauty specialists’ outlet numbers, 2016-20
- Figure 165: Health and beauty specialists’ enterprise numbers, 2016-20
- Forecast methodology
- Online
- COVID-19 leads to soaring demand for online
-
- Figure 166: Estimated market size and forecast for online consumer spending on beauty and personal care products, 2015-25
-
- Figure 167: Estimated market size and forecast for online consumer spending on beauty and personal care products, at current and constant prices, 2015-25
- COVID-19 boosts online beauty engagement
-
- Figure 168: Estimated market size and forecast for online consumer spending on beauty and personal care products, split by beauty and personal care, 2016-20
- Online channels of distribution
-
- Figure 169: Retail share of online consumer expenditure on beauty products, 2018-20
- Channels to market
- Grocers challenging beauty specialists’ dominance
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- Figure 170: Estimated distribution of spending on beauty and personal care products, 2020
- Figure 171: Estimated distribution of spending on beauty and personal care products (including VAT), 2018-20
- Market drivers
- Personal care returns to inflation in 2019
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- Figure 172: Consumer price inflation, 2008-19
- BPC category prices see sharp upturn in June 2020
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- Figure 173: Consumer price inflation, November 2019-November 2020
- Wages outpace inflation in October
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- Figure 174: Real wage growth – Average weekly earnings vs inflation, 2016-20
- Population trends
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- Figure 175: Population trends in the UK, 2020-30
- COVID-19 impacts consumer financial confidence
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- Figure 176: Trends in how respondents would describe their financial situation, November 2019-December 2020
- Concerns over future finances remain
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- Figure 177: Concerns over future finance, December 2020
- Consumers save more
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- Figure 178: How consumers will spend extra money, December 2019 and December 2020
- Consumers are shopping more online
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- Figure 179: COVID-19 behaviour changes, 8-16 December 2020
- UK’s exit from the EU will have a smaller impact on BPC than the pandemic
- Companies and brands – Key takeaways
- Boots’ sales slip, while those at A.S. Watson grow
- Sustainability remains relevant amid a pandemic
- Boots is the most trusted BPC retailer, but could do more to stand out
- Leading specialists
- Boots’ sales slip, A.S. Watson-owned retailers’ revenue up
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- Figure 180: Leading specialist retailers’ net revenues (excluding VAT), 2015-19
- Online beauty retailers
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- Figure 181: Leading online/home shopping specialist retailers’ net revenues (excl. VAT), 2015-19
- Leading pharmacies by sales
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- Figure 182: Leading pharmacy chains’ net revenues (excl. VAT), 2015-19
- Outlet numbers and sales per outlet
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- Figure 183: Leading specialist retailers’ outlet numbers, 2015-19
- Figure 184: Leading specialists retailers’ estimated sales per outlet, 2015-19
- Operating profits and margins
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- Figure 185: Leading specialist retailers’ operating profits, 2015-19
- Figure 186: Leading specialist retailers’ operating margins, 2015-19
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- Figure 187: Leading specialist online/home shopping retailers’ operating profits, 2015-19
- Figure 188: Leading specialist online/home shopping retailers’ operating margins, 2015-19
- Leading non-specialists
- Mainstream and discount grocers sector BPC sales grow
- Department store sector BPC sales faltering
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- Figure 189: Leading non-specialist retailers’ estimated sales growth, by segment, 2019
- Amazon BPC sales surge
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- Figure 190: Leading non-specialist retailers’ estimated beauty and personal care goods sales (excluding VAT), 2017-19
- Market shares
- Competitive and fragmented market
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- Figure 191: Leading specialist and non-specialist retailers’ estimated market shares, 2019
- Figure 192: Leading specialist and non-specialist retailers’ estimated share of all spending on BPC products, 2017-19
- Note on market shares
- Launch activity and innovation
- BPC brands ramp up virtual reality services amid store closures
- Boots launches virtual makeup and skincare consultation service
- Pinterest launches virtual makeup ‘Try on’ feature, starting with lipstick
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- Figure 193: Pinterest AR tool, 2020
- L’Oréal Paris launches a virtual makeup line that works on live video
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- Figure 194: L'Oréal AR makeup filter, 2020
- Debenhams launches a virtual beauty room
- Boots to unveil first ever exclusively digital product launch
- Brands work to support customers during pandemic
- Lush offers free hand washes and delivery
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- Figure 195: Lush invited customers in for free hand washes, 2020
- Superdrug fast tracks its same-day delivery service for urgent orders
- Lush launches letterbox soap kits
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- Figure 196: Lush letterbox kits, 2020
- Sustainability remains relevant amid a pandemic
- Boots launches new in-store product recycling scheme
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- Figure 197: Boots recycle scheme, 2020
- L’Oréal launches makeup recycling initiative with TerraCycle across UK shops
- Beauty brands repurpose factories
- Jo Loves launches scented hand sanitiser
- Medik8 reveals pocket-sized hand sanitisers for the vulnerable
- Tan-Luxe stops production of tanning products to launch hand sanitisers
- L'Occitane
- Product launches
- Lush reveals first ever subscription box
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- Figure 198: Lush subscription box, 2020
- L’Oréal to launch AI personalised cosmetics device
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- Figure 199: L’Oréal’s Perso device, 2020
- Advertising and marketing activity
- Total adspend declines in 2019
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- Figure 200: Recorded above-the-line advertising expenditure on beauty and personal care, total market, 2016-20
- Boots top advertising spender in 2019
- Charlotte Tilbury ramps up influencer marketing
- Debenhams launches virtual beauty rooms to help customers in lockdown
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- Figure 201: Recorded above-the-line, online, display and direct mail total advertising expenditure on beauty and personal care, by top leading retailers, 2015-20
- TV still dominates adspend in 2019, but digital growing
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- Figure 202: Recorded above-the-line advertising expenditure percentage on beauty and personal care, by media type, total market, 2019
- Nielsen Ad Intel coverage
- Brand research
- Brand map
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- Figure 203: Attitudes towards and usage of selected brands, December 2020
- Key brand metrics
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- Figure 204: Key metrics for selected brands, December 2020
- Brand attitudes: Superdrug offers good value
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- Figure 205: Attitudes, by brand, December 2020
- Brand personality: Lush is seen as fun
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- Figure 206: Brand personality – Macro image, December 2020
- Space NK seen as stylish
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- Figure 207: Brand personality – Micro image, December 2020
- Brand analysis
- Boots remains a popular and trusted BPC retailer
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- Figure 208: User profile of Boots, December 2020
- Superdrug seen to offer good value
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- Figure 209: User profile of Superdrug, December 2020
- L’Occitane seen as ethical
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- Figure 210: User profile of L’Occitane, December 2020
- Lush is innovative
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- Figure 211: User profile of Lush, December 2020
- Lookfantastic needs to do more to connect with customers
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- Figure 212: User profile of Lookfantastic, December 2020
- Bobbi Brown seen as stylish
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- Figure 213: User profile of Bobbi Brown, December 2020
- Space NK seen as cutting edge
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- Figure 214: User profile of Space NK, December 2020
- The consumer – Key takeaways
- Shift in product purchasing reflects lifestyle changes
- Shift towards buying online
- Growing importance of anti-viral products
- Demand for diversity among Gen Z
- COVID-19’s impact on BPC consumers
- Consumers spend more on healthcare products during lockdown
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- Figure 215: Consumer purchasing on healthcare and beauty products, 8-16 December 2020
- People need alternatives for beauty services to look good for Zoom calls
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- Figure 216: Behaviours impacted by COVID-19, 8-16 December 2020
- COVID-19 accelerates online shopping…
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- Figure 217: Changes in consumer behaviours due to COVID-19, 8-16 December 2020
- …forcing brands to engage with consumers in a different way amid lockdowns
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- Figure 218: Use of top 5 social media networks in the last 3 months, 2017-20
- Consumers worry about exposure to the virus
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- Figure 219: How worried consumers are about being exposed to COVID-19, 8-16 December 2020
- What they buy
- Rise in personal care purchasing
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- Figure 220: Beauty and personal care items purchased in the last 12 months, October 2020
- Shift in product purchasing reflects lifestyle changes
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- Figure 221: Beauty and personal care items purchased in the last 12 months, October 2019 and October 2020
- Rise in beauty purchasing among young women
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- Figure 222: Beauty buyers, by gender and age, October 2019 and October 2020
- Increase in repertoire of products purchased
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- Figure 223: Repertoire of beauty and personal care items purchased in the last 12 months, October 2019 and October 2020
- Brand types purchased
- Value brands most popular despite decline in purchasing
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- Figure 224: Beauty and personal care brand types purchased in the last 12 months, October 2020
- Decline in prestige fragrance purchasing
- Premium own-label and brands bought online
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- Figure 225: Beauty and personal care brand types purchased in the last 12 months, by how they were purchased, October 2020
- How they shop
- Shift towards buying online
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- Figure 226: How they purchased beauty and personal care products in the last 12 months, October 2019 and October 2020
- Women aged 45+ embrace online channel
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- Figure 227: How they purchased beauty and personal care products in the last 12 months, by age and gender, October 2020
- Only a fifth purchased via a smartphone
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- Figure 228: How they purchased beauty and personal care products in the last 12 months, October 2020
- Makeup most likely to be bought online
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- Figure 229: Beauty and personal care products purchased in the last 12 months, by how they shopped, October 2020
- Where they shop
- Supermarkets continue to dominate
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- Figure 230: Where they purchased beauty and personal care items in the last 12 months, October 2020
- Amazon grows in popularity…
- …but Boots remains most used retailer
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- Figure 231: Where they purchased beauty and personal care items in the last 12 months, October 2020
- Women aged 45+ most loyal
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- Figure 232: Repertoire of where they purchased beauty and personal care items in the last 12 months, October 2019 and October 2020
- Changes in behaviour since COVID-19
- Growing importance of anti-viral products
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- Figure 233: Changes in behaviour since COVID-19 outbreak, October 2020
- Young men invest in DIY BPC products
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- Figure 234: Agreement with statements about changes in behaviour since COVID-19 outbreak, by age and gender, October 2020
- Interest in innovations
- Wide demand for letterbox-sized packages
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- Figure 235: Interest in innovations when shopping for beauty or personal care products, October 2020
- Women most drawn to in-store innovations
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- Figure 236: Interest in innovations when shopping for beauty or personal care products, by gender, October 2020
- Highest earners keen on transparency of origin of products
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- Figure 237: Interest in innovations when shopping for beauty or personal care products, by generation, October 2020
- Young drawn to online beauty consultations
- Beauty and personal care shopping behaviour
- Focus on hygiene when shopping
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- Figure 238: Shopping behaviour when buying beauty and personal care products, October 2020
- Affluent look for products to treat themselves
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- Figure 239: Agreement with statement ‘I look out for products to treat/pamper myself’, by annual household income, October 2020
- Demand for diversity among Gen Z
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- Figure 240: Agreement with statement ‘I prefer to buy from brands/retailers that support diversity’, by generation, October 2020
- Facial skincare buyers prefer to buy from brands that support diversity
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- Figure 241: Beauty and personal care retailing – CHAID – Tree output, October 2020
- Methodology
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- Figure 242: Beauty and personal care retailing – CHAID – Table output, October 2020
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Consumer research methodology
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