Table of Contents
Executive summary
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- The market
- Consumer spending
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- Figure 1: Spain: Consumer spending on food, drinks and tobacco (including VAT), 2014-20
- Sector size and forecast
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- Figure 2: Spain: Food retailers' sales and forecast sales (excluding VAT), 2015-25
- Channels of distribution
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- Figure 3: Spain: estimated distribution of spending on food and drink products by channel, 2019
- Companies and brands
- Leading retailers
- Market share
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- Figure 4: Spain: Leading grocers’ shares of all food retailers’ sales, 2019
- Online
- The consumer
- Who shops for groceries
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- Figure 5: Spain: Who shops for groceries in the household, August 2020
- How they shop for groceries
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- Figure 6: Spain: How they shop for groceries, by gender, August 2020
- Where they shop
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- Figure 7: Spain: Grocery retailers used for primary shop, August 2020
- Attitudes towards grocery retailers and COVID-19-related issues
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- Figure 8: Spain: Attitudes towards grocery retailers and COVID-19 related issues, August 2020
The Impact of COVID-19 on Supermarkets
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- Short, medium and long-term impact on the sector
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- Figure 9: Short, medium and long term impact of COVID-19 on food retailing, December 2020
- Opportunities and threats
- COVID-19 brings new opportunities online
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- Figure 10: Albert Heijn’s temporary home delivery service, May 2020
- Technology and robotics used to support operations
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- Figure 11: Aldi’s traffic light queueing system in the UK, May 2020
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- Figure 12: Delhaize’s robots disinfect trolleys at stores, May 2020
- Collaborations enable better service
- Discounters pose threat to supermarkets as shoppers look to price
- How COVID-19 will reshape the industry
- Supporting the local community will gain further relevance
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- Figure 13: Sainsbury’s volunteer shopping card, May 2020
- Mobile apps create space in home delivery for smaller players
- Discounters boosted by limited budgets
- Supermarket sales benefit in 2020 and beyond
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- Figure 14: Europe Big Five: Total food retailers’ sales and forecast, 2015-25
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- Figure 15: Europe Big Five: Total food retailers’ sales and forecast, by country, 2015-25
- The impact of COVID-19 on consumer behaviour across Europe
- Concern about exposure to COVID-19 begins to rise as second wave bites
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- Figure 16: Europe: Those extremely worried about the risk of being exposed to COVID-19, March-October 2020*
- The financial impact of COVID-19
- Furlough and job losses
- Cutting back spending but adding to savings where possible
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- Figure 17: Europe: Financial impact of COVID-19, November 2020*
- Changes to shopping behaviour
- Non-essential spending takes a hit
- People want to spend less time in-store
- Cash is no longer king
- Localism rises up the agenda
- Online shopping receives major boost
- Assisted shopping provides challenges for grocery retailers
- Second wave prompts renewed stockpiling
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- Figure 18: Europe: Changes to shopping behaviour since the start of the COVID-19 outbreak, November 2020*
- Consumers are trying not to handle/touch products in-store
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- Figure 19: Europe: people who would feel uncomfortable handling/touching products in-store, November 2020*
- Spending intentions
- Food one of the sectors least affected by reduction in spending
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- Figure 20: Net balance* of expected spending on selected items in the next month, November 2020**
- French consumers most likely to be planning to spend less on food
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- Figure 21: Europe: Net balance* of expected spending on food (excluding takeaways/home deliveries) in the next month, November 2020**
- How the crisis is impacting on key consumer segments
- Women and older people most concerned about the virus
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- Figure 22: Europe: Those extremely worried about the risk of being exposed to COVID-19, by gender and age, November 2020*
- Women and older age groups also trying to limit time in-store
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- Figure 23: Europe: consumers trying to limit the time they spend in-store, by gender and age, November 2020*
- Online shopping boom is relatively uniform
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- Figure 24: Europe: consumers shopping more online, by gender and age, November 2020*
- Shopping locally appeals more to older age groups
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- Figure 25: Europe: consumers shopping more from local businesses, by gender and age, November 2020*
- COVID-19: Market context
- UK
- France
- Germany
- Italy
- Spain
Issues and insights
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- Supermarkets struggle to meet COVID-19 demand for online
- Own-brand can challenge more expensive items at Christmas
The market – Key takeaways
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- COVID-19 is creating a peak in food consumption
- Boost in grocers’ and food retailers’ sales
- Grocers take nearly 80% of spending on food and drinks
Consumer spending
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- The impact of the Brexit deal on the rest of Europe
- Consumer spending on food
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- Figure 26: Spain: consumer spending on food, drink and tobacco (including VAT), 2014-20
Sector size and forecast
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- Figure 27: Spain: Food retailers, sales (excluding VAT), 2014-20
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- Figure 28: Spain: Food retailers, forecast sales (excluding VAT), 2020-25
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Inflation
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- Figure 29: Spain: Consumer prices* of food and drink, annual % change, 2014-20
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- Figure 30: Spain: Consumer prices* of food and drink, annual % change, January 2018-October 2020
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Channels of distribution
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- Figure 31: Spain: Estimated distribution of spending on food and drink products by channel, 2019
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Companies and brands – Key takeaways
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- Food retailers among the few to benefit from COVID-19…
- …though the pandemic has brought added costs
- Mercadona, Carrefour and Auchan performing well
- Lidl continues its rise
- Online gains importance from COVID-19
Leading players
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- Mercadona and Carrefour continue to grow
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- Figure 32: Spain: Leading food retailers, sales 2015/16-2019/20
- Figure 33: Spain: Leading food retailers, outlets, 2015/16-2019/20
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- Figure 34: Spain: Leading food retailers, sales per outlet, 2015/16-2019/20
Market shares
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- Figure 35: Spain: Leading food retailers’ shares of all food retailers’ sales, 2015-19
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Online
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- Online activity
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- Figure 36: Spain: Access to broadband connection (percentage of households), 2009-19
- Shopping online for food
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- Figure 37: Spain: Online purchasing in the last 12 months, 2009-19
- Online grocery market size
- Leading online players
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- Figure 38: Spain: leading online grocery retailers, estimated sales, 2016-19
The consumer – Key takeaways
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- Women continue to take most responsibility for grocery shopping
- Most Spaniards do one main shop as well as top-up shops
- Men shop more at Carrefour and women at Mercadona
- COVID-19 reinforces a sense of community and giving back
- Looking forward to Christmas but spending will be modest
Who shops for groceries
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- Figure 39: Spain: Who shops for groceries in the household, by gender, August 2020
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- Figure 40: Spain: Who shops for groceries in the household, by age, August 2020
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How they shop for groceries
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- Figure 41: Spain: How they shop for groceries, August 2020
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- Figure 42: Spain: How they shop for groceries, by age group, August 2020
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- Figure 43: Spain: How they shop for groceries, by age group, August 2020
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Where they shop for groceries
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- Primary shop
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- Figure 44: Spain: Grocery retailers used for primary shop, August 2020
- Secondary shop
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- Figure 45: Spain: Grocery retailers used for other top-up shops, August 2020
- Customer profiles
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- Figure 46: Spain: Grocery retailers used for primary shop, by gender, August 2020
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- Figure 47: Spain: Grocery retailers used for primary shop, by age group, August 2020
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- Figure 48: Spain: Grocery retailers used for primary shop, by how they shop, August 2020
Attitudes towards shopping for groceries in the COVID-19 pandemic
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- Retailers’ efforts to support local suppliers and community noted
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- Figure 49: Spain: Attitudes towards grocery retailers and COVID-19 related issues, August 2020
- Grocery retailers face a difficult Christmas as shoppers rein in spending
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- Figure 50: Spain: Attitudes towards grocery retailers and COVID-19 related issues, August 2020
- COVID-19 pandemic drives an increased appetite for own-brand products
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- Figure 51: Spain: Attitudes towards grocery retailers and COVID-19 related issues, August 2020
Appendix – Data sources, abbreviations and supporting information
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- Abbreviations
- Data sources
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