Table of Contents
Executive Summary
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- Market and competition
- Impact of COVID-19 on managing skin conditions
- Long-term impact of COVID-19 will be limited
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- Figure 1: Short, medium and long-term impact of COVID-19 on managing skin conditions, May 2020
- The consumer
- Similar skin issues experienced compare to previous years
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- Figure 2: Skin conditions experienced in the last six months, April 2020 vs November 2017
- Substantial market opportunities for skin management solutions
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- Figure 3: Treatment used in the last six months – average across different skin issues, April 2020
- Low price sensitivity suggests consumers are unlikely to cut spending after COVID-19
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- Figure 4: Selecting factors of speciality skincare products, April 2020
- Half of consumers spent more on facial skincare products than six months ago
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- Figure 5: Time and money spent on managing skin conditions, April 2020
- Multiple ways used by consumers to get information on skincare
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- Figure 6: Information source of skincare, April 2020
- Adding more steps in skincare routines brings potential in product segmentation
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- Figure 7: Skincare routine preferred, by age and gender, April 2020
- What we think
The Impact of COVID-19 on Managing Skin Conditions
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- Figure 8: Short, medium and long term impact of COVID-19 on managing skin conditions, May 2020
- Opportunities and Threats
- Speciality skincare prove its necessity during the outbreak
- Transferring offline sales advisors to online connection
- Opportunities to mask-face related problems
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- Figure 9: HomeFacialPro claim on dealing with facemasks, China
- Figure 10: 3M’s Nexcare acne sticker in dealing facemasks
- Impact on the market
- Minimum impact from COVID-19 in the short term with opportunities ahead
- Shifts in consumer behaviour
- Choosing domestic brands as alternatives
- Dry/itchy skin and acne increased during the outbreak
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- Figure 11: Skin conditions during the outbreak – “I didn't have this before the outbreak, but now i have”, April 2020
- How COVID-19 will affect key consumer segments
- Key consumer segments
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- Figure 12: Skin conditions during the outbreak – “I didn't have this before the outbreak, but now i have”, April 2020
- How COVID-19 will reshape the industry
- Consumers hesitate to try new products during the outbreak
- Impact on the marketing mix
- Add heritage in domestic brands to enhance the natural ingredient
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- Figure 13: Xiuben Chinese medicine skincare sets, China
- Assistance in the fight of COVID-19
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- Figure 14: La Roche-Posay marketing poster, China
- Figure 15: Avène marketing Weibo
- Safety concern rises, indicating the future way of innovation focus
- COVID-19: China context
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- Figure 16: Accumulative confirmed cases of COVID-19 in China, January to May 2020
- Figure 17: Status of returning to work, China, March, April and May 2020
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Issues and Insights
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- Taking a step further on natural organic ingredients on the basis of proven safety
- The facts
- The implications
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- Figure 18: Darphin smoothing serum, China, 2020
- Figure 19: Jurlique brand story
- Opportunities for speciality skincare brands to expand its products
- The facts
- The implications
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- Figure 20: FaceGym products, UK
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- Figure 21: Products from Omorovicza, China
- Savvy sales advisors are the competitive assets of speciality skincare brands
- The facts
- The implications
Market and Competition – What You Need to Know
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- China lags behind on dermatologically tested products
- Natural ingredients are more favourable than chemical
- Opportunities for pharmaceutical and baby personal care brands
Market Overview
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- Figure 22: Selected claims of new product launches in facial skincare category, China vs Global, 2019
- Figure 23: Selected claims of new product launches in facial skincare category, China, 2019 vs 2018
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Market Factors
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- Stricter rules on claim
- Less about the chemical ingredients included
- Blemished skin versus allergic skin
Competitive Strategies
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- Combine high-tech solutions to test skin condition
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- Figure 24: La Roche-Posay’s Effaclar Spotscan
- The bridge between medical companies and beauty products
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- Figure 25: CFDA certificates for medical skincare products
- Figure 26: Products from medical company, China, 2020
- Baby personal care brands join the competition
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- Figure 27: Mama&Kids Oligo series
- Launch botanical sub-brands for youth’s skin condition
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- Figure 28: MyClarins product sets
- Figure 29: Spring Summer product set
- Emerging of skin management centres
Who’s Innovating?
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- ‘For sensitive skin’ saw a rise in new product claims in the past three years
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- Figure 30: Top 15 claims of new skincare products launched, China, 2017-19
- Dermatologically tested products with probiotics
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- Figure 31: Dermatologically tested products, South Korea, 2019
- Spa inspired products based on herbal ingredients for sensitive skin
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- Figure 32: Spa inspired products, France and US, 2019
- Products specifically targeting facemask related skin issues
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- Figure 33: Products targeting mask related issues, China, 2020
- Devices focused on lifestyle solution for skin conditions
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- Figure 34: Clarisonic acne removal device, China
The Consumer – What You Need to Know
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- Acne and enlarged pores continue to rank as top concerns
- Consumers prefer to manage their health condition from within
- Natural ingredients is the top selection factor
- Consumers are spending more on skincare products
- Multiple sources were used to gather information on skincare
- Consumers lean towards products with long term cure
Skin Conditions Experienced
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- Enlarged pores and acne are the top skin concerns overtime
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- Figure 35: Skin conditions experienced in the last six months, April 2020 vs November 2017
- Females suffer more from dark spots and thin skin/couperose
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- Figure 36: Skin conditions experienced in the last six months, by gender, April 2020
- Younger consumers concern about acne while mature consumers worry about dark spots
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- Figure 37: Skin conditions experienced in the last six months, by age, April 2020
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- Figure 38: Erbaviva’s anti-acne gel, China
- Consumers in the South suffer more from enlarged pores
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- Figure 39: Skin conditions experienced in the last six months, by region, April 2020
Treatment Used
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- Lifestyle modification is the top treatment used
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- Figure 40: Treatment used in the last six months – average across different skin issues, April 2020
- Allergies need emergency treatment while other skin conditions are a long-term concern
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- Figure 41: Treatment used in the last six months, April 2020
- Younger consumers avoid makeup for acne
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- Figure 42: Treatment used in the last six months for dealing with acne, by age, April 2020
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- Figure 43: Acne solution adjusting lifestyle
Selecting Factors of Speciality Skincare Products
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- Natural ingredients wins over consumers
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- Figure 44: Selecting factors of speciality skincare products, April 2020
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- Figure 45: Products with natural ingredients
- Consumers tend to judge by themselves rather than follow recommendations
- ‘Suitable for sensitive skin’ claim is not a shortcut in decision-making process
- Price is the least consideration factor when people suffer from skin issues
- Younger consumers trust dermatologists while older consumers looking for easy application
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- Figure 46: Selecting factors of speciality skincare products, by age, April 2020
- Frequent spa visitors trust more professional advice
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- Figure 47: Time and money spent on managing skin conditions, by consumer type, April 2020
- Affluent consumers are looking for rapid effects
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- Figure 48: Selecting factors of speciality skincare products, by monthly personal income, April 2020
Time and Money Spent on Managing Skin Conditions
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- Spending more on facial skincare products
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- Figure 49: Time and money spent on managing skin conditions, April 2020
- Opportunity of growth for male consumers
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- Figure 50: Time and money spent on managing skin conditions, male, April 2020
Information Source of Skincare
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- Variation of each source’s influence is marginal
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- Figure 51: Information source of skincare, April 2020
- Sales in offline stores are the key source of information
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- Figure 52: Information Source - TURF Analysis – April 2020
- Consumers who are frequent spa visitors prefer offline advice
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- Figure 53: Information source of skincare, frequent spa users, April 2020
- Professional channels are the key to attract affluent consumers
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- Figure 54: Information source, by monthly personal income, April 2020
- Social media sites and dermatologists gain trust from younger consumers
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- Figure 55: Information source, by age, April 2020
Attitudes towards Managing Skin Conditions
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- Affluent consumers prefer professional spa products
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- Figure 56: Skincare products preferred, by age and gender, April 2020
- Speciality skincare users prefer international brands
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- Figure 57: Origin of speciality skincare products preferred, by usage of speciality skincare products, April 2020
- International brands are winning, but domestic brands have potential among the younger generation
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- Figure 58: Origin of speciality skincare products preferred, by age, April 2020
- Men are looking for fast results while women seek long-term treatment from within
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- Figure 59: Type of skincare products preferred, by gender, April 2020
- Younger consumers are more cautious towards experiencing new
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- Figure 60: Preferred skincare products/services, by gender, April 2020
- No additives is a must
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- Figure 61: Additives in skincare products, by gender, April 2020
- Opportunity for more segmentation in skincare
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- Figure 62: Skincare routine preferred, by age and gender, April 2020
- Figure 63: La prairie launching ‘2nd time facial cleansing’
Meet the Mintropolitans
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- ‘For sensitive skin’ attracts Mintropolitans
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- Figure 64: Selecting factors, by consumer classification, April 2020
- Mintropolitans use more information sources to get information
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- Figure 65: Information source, by consumer classification, April 2020
- Mintropolitans believe in adding more steps in skincare routines
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- Figure 66: Skincare routine preferred, by consumer classification, April 2020
Appendix – Methodology and Abbreviations
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- Methodology
- Abbreviations
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