Table of Contents
Market Drivers
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- Winter financial well-being at 10-year high
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- Figure 1: Trends in how respondents describe their financial situation, February 2010 – January 2020
- Leisure sector will be hit hard by coronavirus
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- Figure 2: Trends in discretionary spending behaviour in last/planned for the next three months, January 2020
- Winter blues kept Brits inside
Leisure Activity Participation
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- Cinema and theatre stable
- Visitor attractions hit hardest by weather
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- Figure 3: Quarterly participation in non-food and drink leisure activities May 2019-January 2020
- Record number of consumers sign up to Veganuary
- Takeaways remain strong
- Dry January gains traction
- Mental health on the menu
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- Figure 4: Quarterly participation in food and drink-related activities, May 2019-January 2020
Annual Changes in Participation
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- Millennials driving annual growth in leisure activities
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- Figure 5: Participation in leisure activities, once a month or more, non-food and drink related, January 2016-20
- All food and drink-led participation stable
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- Figure 6: Participation in leisure activities, once a month or more, food and drink related, January 2016-20
Spending on Leisure Activities
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- Bumper festive period for late-night trade
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- Figure 7: Spending on leisure activities in the last month, January 2020
Emerging Leisure Activity Participation
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- Street food markets a favourite among young consumers
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- Figure 8: Participation in emerging leisure activities, January 2020
- Food tours in-demand
- Competitive socialising trend here to stay
What it Means
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