Table of Contents
Overview
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- What you need to know
- Products covered in this Report
Executive Summary
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- The market
- Population growth is exacerbating eco-concerns
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- Figure 1: UK population projections, by age, 2018-28
- Companies and brands
- NPD is rising to satisfy demand
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- Figure 2: New products launches with ethical and environmental claims in the UK beauty and personal care category, 2015-2019
- The consumer
- Considered packaging is a must
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- Figure 3: Important factors for an eco-friendly BPC brand or product, November 2019
- Half of UK consumers are buying green
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- Figure 4: Purchase of eco-friendly and regular BPC products, November 2019
- Increased choice is boosting volume sales
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- Figure 5: Change in eco-friendly BPC purchasing, November 2019
- Education could boost engagement
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- Figure 6: Barriers to purchasing eco-friendly BPC products, November 2019
- Slow beauty could subdue BPC demand
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- Figure 7: Eco-friendly BPC behaviours, November 2019
- Green consumers prefer to shop in-store
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- Figure 8: Channels used to purchase eco-friendly BPC products, November 2019
- Health and beauty specialists are leading the charge
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- Figure 9: Retailers used to purchase eco-friendly BPC products, November 2019
- What we think
Issues and Insights
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- Recycle, reuse, reduce
- The facts
- The implications
- Education remains an opportunity
- The facts
- The implications
- Finding a USP beyond sustainability
- The facts
- The implications
The Market – What You Need to Know
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- Environmental Bill could intensify green pressure
- Population growth will exacerbate waste and pollution concerns
- Consumers are worried about plastic pollution
- Digitally connected consumers are more informed
Market Drivers
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- A growing population will increase waste
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- Figure 10: UK population projections, by age, 2018-28
- Recycling rates stagnate
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- Figure 11: Waste from UK households, by country, 2013-17
- CO2 gas emissions are falling
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- Figure 12: Total CO2 emissions, 2008-18
- Plastic is not so fantastic
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- Figure 13: Top environmental concerns, April 2018
- Eco messages are spreading rapidly on social media
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- Figure 14: Motivations to use social and media networks, March 2019
- A harsh spotlight on the BPC industry
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- Figure 15: Consideration of company or brand’s ethics when making a purchase, by retail sector, January 2019
- Other factors are more important than the environment . . .
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- Figure 16: Important factors for a beauty/grooming routine, January 2019
- . . . but consumers are willing to make changes
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- Figure 17: Interest in changing bathroom routine to reduce environmental impact, December 2018
Companies and Brands – What You Need to Know
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- Green NPD has consistently grown
- Ethical claims lead over environmental claims
- SBS and deodorant brands are innovating
- BYBI is positioning itself as a green BPC educator
- Circla is targeting eco-conscious holidayers
- Tandem wants consumers to reduce their repertoire
- UpCircle is tackling sustainability with food waste
Launch Activity and Innovation
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- A sustained growth in NPD
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- Figure 18: New products launches with ethical and environmental claims* in the UK beauty and personal care category, 2015-2019
- Plastic alternatives come to the forefront
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- Figure 19: Examples of BPC product launches with environmentally friendly packaging claims, 2019
- Solid formats reduce the need for plastic
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- Figure 20: Examples of solid BPC product launches, 2019
- Animal cruelty is a priority
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- Figure 21: Proportion of beauty and personal care NPD carrying ethical and environmental claims*, by claim, January 2015-October 2019
- Utilising food waste
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- Figure 22: Examples of BPC product launches with environmentally friendly ingredient claims, 2019
- Long-lasting formulas reduce waste
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- Figure 23: Examples of BPC product launches with waste-reducing formulas, 2019
- Innovation confirms the category is fragmented
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- Figure 24: Proportion of beauty and personal care NPD carrying ethical and environmental claims*, by top 10 ultimate companies and others, 2019
- Fragrances are lagging behind
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- Figure 25: New products launches with ethical and environmental claims* in the UK beauty and personal care category, by sub-category, 2015 - 2019
- Refills help colour cosmetics strengthen their eco credentials
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- Figure 26: Examples of colour cosmetic product launches with refillable packaging, 2019
- Waterless might be the next eco trend in makeup
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- Figure 27: Examples of BPC product launches with waterless formulas, 2018-19
- Sheet masks get a biodegradable update
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- Figure 28: Examples of sheet mask product launches with biodegradable claims, 2019
Start-ups and Disruptors Case Study – BYBI
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- Company Overview
- Website
- What is it?
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- Figure 29: BYBI product example, 2019
- Founded
- Company mission statement
- Founder’s story
- Financial metrics
- Revenue
- Sources of funding and support
- Mintel analyst view
- Mintel Trends
- Why it could succeed
- Why it could fail
- Product information
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- Figure 30: BYBI product examples, 2019
- Figure 31: BYBI product information, 2017-2019
- Stockists
- Media profile
- Social media metrics
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- Figure 32: BYBI social media metrics as of January 2019
Start-Ups and Disruptors Case Study – Circla
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- Company overview
- Website
- What is it?
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- Figure 33: Circla homepage, 2020
- Founded
- Company mission statement
- Founder’s story
- Sources of funding and support
- Mintel analyst view
- Trends
- Why it could succeed
- Why it could fail
- The verdict
- Product information
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- Figure 34: Circla product examples, 2019
- Stockists
- Brand partners
- Media profile
- Social media metrics
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- Figure 35: Circla social media metrics as of January 2019
Start-ups and Disruptors Case Study – Tandem Skincare
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- Company overview
- Website
- What is it?
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- Figure 36: Tandem Skincare product example, 2019
- Founded
- Company mission statement
- Founder’s story
- Sources of funding and support
- Mintel Analyst View
- Mintel Trends
- Why it could succeed
- Why it could fail
- The verdict
- Product information
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- Figure 37: Tandem Skincare product examples, 2019
- Figure 38: Tandem Skincare product information, 2019
- Stockists
- Media profile
- Social media metrics
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- Figure 39: Tandem Skincare social media metrics as of January 2019
Start-ups and Disruptors Case Study – UpCircle
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- Company overview
- Website
- What is it?
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- Figure 40: UpCircle product example, 2019
- Founded
- Company mission statement:
- Founder’s story
- Sources of funding and support
- Mintel Analyst View
- Mintel Trends
- Why it could succeed
- Why it could fail
- The verdict
- Product information
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- Figure 41: UpCircle product examples, 2019
- Figure 42: UpCircle product information, 2019
- Stockists
- Media profile
- Social media metrics
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- Figure 43: UpCircle social media metrics as of January 2019
The Consumer – What You Need to Know
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- Eco brands must have considered packaging
- Skincare buyers are going green
- Young consumers are leading change
- Price sensitivity is holding back green BPC
- Consumers are taking a holistic approach to sustainability
- Health and beauty retailers are dominant
Important Factors for Green Brands
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- Packaging is paramount . . .
- . . . but consumers also want ingredients to be eco-friendly
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- Figure 44: Important factors for an eco-friendly BPC brand or product, November 2019
- The problem with gifting
- Men are apathetic
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- Figure 45: Important factors for an eco-friendly BPC brand or product, by gender, November 2019
- Older consumers want transparency
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- Figure 46: Important factors for an eco-friendly BPC brand or product, by age, November 2019
Defining Green Packaging and Ingredients
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- Consumers want to do their bit by recycling
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- Figure 47: Eco-friendly BPC packaging considerations, November 2019
- Retailers are responding to the demand for refillable products
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- Figure 48: The Body Shop in-store refill station, 2019
- Figure 49: L’Occitane in-store refill station, 2020
- Ingredients need to be sustainably sourced
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- Figure 50: Eco-friendly BPC ingredient considerations, November 2019
Types of BPC Products Purchased
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- Most continue to buy regular BPC products
- NPD is driving green purchasing
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- Figure 51: Purchase of eco-friendly and regular BPC products, November 2019
- Green penetration highest amongst skincare buyers
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- Figure 52: Purchase of eco-friendly products amongst product buyers, March 2019
- Consumers buy a broader range of regular products
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- Figure 53: Repertoire of eco-friendly and regular BPC products purchased, November 2019
The Green BPC Consumer
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- Women are going green
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- Figure 54: Purchase of eco-friendly and regular BPC products, by gender, November 2019
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- Figure 55: The Net Sustain Beauty Kit, 2020
- Young consumers are active green buyers
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- Figure 56: Purchase of eco-friendly and regular BPC products, by age, November 2019
- Purchase is influenced by parental status
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- Figure 57: Purchase of eco-friendly and regular BPC products, by parental status, November 2019
Change in Purchase of Green BPC Products
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- Consumers are upping their eco game
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- Figure 58: Change in eco-friendly BPC purchasing, November 2019
- Young women are driving the change
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- Figure 59: Change in eco-friendly BPC purchasing, by age and gender, November 2019
- Signs that affordability is an issue
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- Figure 60: Change in eco-friendly BPC purchasing, by household income, November 2019
Barriers to Purchasing Green BPC
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- Expense is a deterrent
- Brands could differentiate with more quantifiable evidence
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- Figure 61: Barriers to purchasing eco-friendly BPC products, November 2019
- Practicality remains important
- Older consumers are confused
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- Figure 62: Barriers to purchasing eco-friendly BPC products, by age, November 2019
- Women want green BPC to be more widely available
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- Figure 63: Barriers to purchasing eco-friendly BPC products, by gender, November 2019
Green Beauty and Grooming Behaviours
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- BPC recycling gains momentum
- Single-use products fall out of favour
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- Figure 64: Eco-friendly BPC behaviours, November 2019
- Women are embracing slow beauty
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- Figure 65: Eco-friendly BPC behaviours, by gender, November 2019
- Young consumers are taking a holistic approach
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- Figure 66: Eco-friendly BPC behaviours, by age, November 2019
- Parents are willing to pay more for green BPC
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- Figure 67: Eco-friendly BPC behaviours, by parental status, November 2019
Green BPC Purchase Channels
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- Most rely on stores to buy green BPC
- Retailers can use stores to educate consumers
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- Figure 68: Channels used to purchase eco-friendly BPC products, November 2019
- Young consumers are using online to find more green BPC brands
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- Figure 69: Channels used to purchase eco-friendly BPC products, by age, November 2019
- Health and beauty specialists are leading the way
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- Figure 70: Retailers used to purchase eco-friendly BPC products, November 2019
- Department stores are using green BPC to differentiate
- Convenience influences where men shop
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- Figure 71: Retailers used to purchase eco-friendly BPC products, by gender, November 2019
- Young consumers are looking for value
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- Figure 72: Retailers used to purchase eco-friendly BPC products, by age, November 2019
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
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