Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- Overview
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- Figure 1: Total US sales and fan chart forecast of frozen snacks, at current prices, 2014-24
- The issues
- The snack space is on fire; frozen still cold
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- Figure 2: Percentage growth in select snack categories, 2013-18
- Snackers are headed in new directions
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- Figure 3: frozen snacks consumption trends, by key demographics, February 2019
- Consumers age out of frozen snacks
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- Figure 4: Household consumption of frozen snacks, by age and gender, February 2019
- The opportunities
- Frozen snacks beyond snack time
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- Figure 5: Frozen snack occasions, February 2019
- Solidify an identity beyond convenience
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- Figure 6: Frozen and refrigerated foods associations, February 2019
- What it means
The Market – What You Need to Know
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- Holding steady, but growth is elusive
- Apps, smaller snacks see more improvement
- Watch out for QSRs
- Consumers snacking more
- Sunny outlook for plant-based proteins
Market Size and Forecast
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- Slow but steady
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- Figure 7: Total US sales and fan chart forecast of frozen snacks, at current prices, 2014-24
- Figure 8: Total US retail sales and forecast of frozen snacks, at current prices, 2014-24
Market Breakdown
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- Faster longer-term growth expected for appetizers
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- Figure 9: Total US retail sales and forecast of frozen snacks, by segment, at current prices, 2014-24
- Supermarkets a less prevalent channel
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- Figure 10: Total US retail sales of frozen snacks, by channel, at current prices, 2014-2018
Market Perspective
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- Tough competition from foodservice operators
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- Figure 11: Total US retail sales and forecast of limited service restaurants, at current prices, 2013-2023
Market Factors
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- Snacking frequency on the rise
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- Figure 12: Snacking frequency, January 2015 and November 2018
- Keep an eye on shifting demos
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- Figure 13: Population by age, 2013-23
- The mainstreaming of plant-based
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- Figure 14: Dietary preferences, by age, February 2019
- Be the life of the party?
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- Figure 15: Types of in-home parties hosted, April 2018
- Hispanics a key demographic
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- Figure 16: Total US and Hispanic population and growth, 2018-60
Key Players – What You Need to Know
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- Bright spots seen in a fragmented market
- Laser targeting from KHZ
- The transition from foodservice to freezer is tough
- Thaw and go enters hummus territory
Company and Brand Sales of Frozen Snacks
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- Some industry leaders manage to buck the trends
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- Figure 17: Sales of market, by company, 52 weeks ending Mar. 25, 2018 and 52 weeks ending Mar. 24, 2019
What’s Working?
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- Devour targets the blurry line between meal replacement and snack
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- Figure 18: devour food porn/boss
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- Figure 19: Devour sandwiches, 2018
- Meshing with millennial moms
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- Figure 20: Frozen sandwich products from J.M. Smucker and Hormel, 2018-2019
What’s Struggling?
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- From QSR to the freezer aisle?
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- Figure 21: Pepsico Doritos Loaded and Mac N’ Cheetos products, 2017-2018
- The challenges of navigating change
What’s Next?
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- More thaw and eat
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- Figure 22: Hummus Pods from The Modern Pod Company, 2018
- Revolutionizing the frozen snack aisle
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- Figure 23: Evol products, 2018-2019
The Consumer – What You Need to Know
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- Strong base driven by young men, families and Hispanics
- Frozen snack consumption is out of sync with snack frequency
- Everybody loves pizza (snacks)
- Frozen snacks most often eaten at home
- Associations with convenience, taste
- Consumers are abandoning the category
- Solid interest in new flavors, cleaner ingredients
Household Consumption of Frozen Snacks
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- Figure 24: Household consumption of frozen snacks, by age and gender, February 2019
- Young men represent the core adult consumers
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- Figure 25: Household consumption of frozen snacks, by age and gender, February 2019
- Parental status keeps adults engaged
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- Figure 26: Household consumption of frozen snacks, by parental status, February 2019
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- Figure 27: Adult frozen snack consumption repertoire, February 2019
- Figure 28: Child frozen snack consumption repertoire, February 2019
- Hispanic and multicultural households are frozen snack fans
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- Figure 29: personal consumption of frozen snacks, by race and Hispanic origin, February 2019
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Frozen Snack Consumption Frequency
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- Room to expand frequency
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- Figure 30: Frequency of frozen snack consumption, February 2019
- Age impacts consumption frequency
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- Figure 31: Adult frequency of frozen snack consumption, by age and gender, February 2019
- Parents, kids key consumers
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- Figure 32: Adult Frequency of frozen snack consumption, by parental status, February 2019
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- Figure 33: Child frozen snack consumption frequency, by age of child, February 2019
Types of Frozen Snacks Consumed
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- Pizza formats lead consumption
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- Figure 34: Types of frozen snacks consumed February 2019
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- Figure 35: Types of frozen snacks consumed, by age and gender, February 2019
- Young men eat the most diverse range of frozen snacks
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- Figure 36: Repertoire analysis of frozen snacks consumed, by Adult age and gender, February 2019
- Kids love all kinds of snacks
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- Figure 37: Types of frozen snacks consumed by children in the household, by age, February 2019
- Children eat wide variety of snacks
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- Figure 38: Repertoire analysis of frozen snacks consumed by children, February 2019
Frozen Snack Occasions
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- Everyday occasions dominate frozen snack consumption
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- Figure 39: Frozen snack occasions, February 2019
- Young men snack often and at all hours
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- Figure 40: Occasions for frozen snacks consumption, by gender and age, February 2019
- Parents take snacks to go
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- Figure 41: Occasions for frozen snacks consumption, by parental status, February 2019
- Teens eat snacks at meals – and as meals
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- Figure 42: Occasions for frozen snacks consumption, by age of child, February 2019
Frozen Snack Associations
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- Frozen snacks best known for speed
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- Figure 43: Attributes associated with various snacks, February 2019
- Women may need some attention from frozen snack brands
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- Figure 44: Attributes associated with frozen snacks, by gender, February 2019
- Frozen snacks fall short with parents on kid-friendly
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- Figure 45: Attributes associated with frozen snacks, by parental status, February 2019
Frozen Snack Attitudes and Behaviors
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- Shifts in consumption are slightly imbalanced
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- Figure 46: Attitudes and behaviors on frozen snacks, February 2019
- Men show signs of wanting to engage even more
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- Figure 47: Attitudes and behaviors on frozen snacks, by gender, February 2019
- Hispanics more likely to cut back on frozen snacks
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- Figure 48: Attitudes and behaviors on frozen snacks, February 2019
Interest in Frozen Snack Innovation
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- Complex flavors, premium and cleaner labels could spark trial
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- Figure 49: Interest in frozen snack innovation, February 2019
- Men and women seek different innovations
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- Figure 50: Interest in frozen snack innovation, by age and gender, February 2019
- Parents crave diverse convenience
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- Figure 51: Interest in frozen snack features, by parental status, February 2019
- TURF Analysis
- New flavors, less preservatives and more protein
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- Figure 52: Table - TURF Analysis – Frozen snack innovation/attributes, February 2019
- Figure 53: TURF Analysis – Frozen snack innovation/attributes, February 2019
Appendix – Data Sources and Abbreviations
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- Data sources
- Sales data
- Fan chart forecast
- Consumer survey data
- Abbreviations and terms
- Abbreviations
Appendix – The Market
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- Figure 54: Total US sales of frozen snacks, at inflation-adjusted prices, 2014-24
- Figure 55: Total US sales of frozen appetizers/snack rolls/pretzels, at inflation-adjusted prices, 2014-24
- Figure 56: Total US sales of frozen handheld entrees, at inflation-adjusted prices, 2014-24
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Appendix – Key Players
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- Figure 57: Sales of frozen snacks for leading companies, by brand, 52 weeks ending Mar. 25, 2018 and 52 weeks ending Mar. 24, 2019
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