Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- Overview
- The weight management consumer base is sizeable
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- Figure 1: Weight management status, August 2018
- The issues
- Obesity on the rise as body acceptance mainstreams
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- Figure 2: Prevalence of obesity among US adults aged 20 and over, 2000-17
- Weight management isn’t a year-round effort among those who seek change
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- Figure 3: Weight management attitudes, by weight management status, August 2018
- DIY attitude can thwart weight management effort
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- Figure 4: Weight management method, August 2018
- The opportunities
- Most people trying to lose weight have significant pounds to shed
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- Figure 5: Repertoire of weight loss goals, August 2018
- Weight management through exercise is a vital part of the plan
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- Figure 6: Weight management method – Exercise, by weight management status, August 2018
- Weight management efforts require advanced tools, especially for weight loss
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- Figure 7: Interest in apps and personalized diets, by weight managers currently losing weight, August 2018
- What it means
The Market – What You Need to Know
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- More than 200 million weight managers in the US
- Type of diet could impact weight management efforts
- Obesity on the rise
- Young adults, strong economy have positive bearing on weight management market
Weight Management Market
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- The weight management market has a sizable consumer base
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- Figure 8: Weight management status, August 2018
- Weight loss goals are substantial
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- Figure 9: Repertoire of weight loss goals, August 2018
- Who are weight managers?
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- Figure 10: Weight management status, by gender and age, parental status by gender, race and Hispanic origin, income, August 2018
Market Perspective
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- Approach to eating influences weight management
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- Figure 11: Approaches to healthy eating, May 2018
- Majority are omnivores; yet approach doesn’t align with weight loss
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- Figure 12: Type of diet followed and reasons for following, August 2018
Market Factors
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- Obesity on the rise
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- Figure 13: Prevalence of obesity among US adults aged 20 and over, 2000-17
- Young adult population highlights sizable weight management market
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- Figure 14: Population aged 18 or older, by age, 2013-23
- Strong economy underpins spending on premium weight management
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- Figure 15: Consumer Sentiment Index, January 2007-September 2018
Key Players – What You Need to Know
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- Sales of select weight management products continue to grow
- A holistic approach, feel-good food, and guidance in claims drives market
- Body acceptance and DIY method thwart weight management efforts
- Exercise partnerships and personalized approaches opportunity areas
Weight Management Products and Brands
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- Weight control liquids/powders are posting notable gains
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- Figure 16: Multi-outlet sales of shelf-stable weight control liquids/powders, by leading companies and brands, rolling 52 weeks 2017 and 2018
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- Figure 17: Multi-outlet sales of refrigerated weight control liquids/powders, by leading companies and brands, rolling 52 weeks 2017 and 2018
- Sales of weight control candy/tablets continue to fall
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- Figure 18: Multi-outlet sales of weight control candy/tablets, by leading companies and brands, rolling 52 weeks 2017 and 2018
- Where can weight control candy/tablets go?
What’s In?
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- Holistic approach to weight management
- Foods can provide a feel-good factor
- Free-from foods offer weight managers a healthy short-cut
- Brands help overcome time and cost barriers to healthy eating
What’s Struggling?
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- There is a perceived lack of need to manage weight
- Weight management programs have limited demand
What’s Next?
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- Focus on exercise partnerships
- Personalization is key to weight management
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- Figure 19: Weight management tools, August 2018
The Consumer – What You Need to Know
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- Majority of adults take a DIY approach to weight management
- Branded weight management programs represent a lifestyle change
- Information sources vary by need
- Weight management is a lifestyle
- Digital tools aid in weight management efforts
Weight Management Method
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- DIY approach to weight management is common
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- Figure 20: Weight management method, August 2018
- Men more likely to use exercise to manage weight
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- Figure 21: Weight management method, by gender, August 2018
- Young, affluent adults seek help in managing weight
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- Figure 22: Weight management method, by age and income, August 2018
- Guidance more prevalent when weight loss goals exceed 20lbs
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- Figure 23: Weight loss goal, by weight management method, August 2018
Attitudes toward Weight Management Programs
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- Program users are committed to long-term change
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- Figure 24: Attitudes toward weight management programs, August 2018
Information Sources
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- Consumers need sources to be motivating or credible, accessibility is key
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- Figure 25: Information sources, August 2018
- Family/friends are motivating
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- Figure 26: Family/friend information sources, by age, August 2018
- Medical professionals are the all-around go-to for seniors
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- Figure 27: Information sources, by adults 65+, August 2018
- Social sources hold some relevance with younger weight managers
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- Figure 28: Select information sources, by age, August 2018
- Bigger weight loss goals correlate with more information gathering
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- Figure 29: Weight loss goal, by currently use to learn ways to manage weight, August 2018
Weight Management Attitudes
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- Weight management is a lifestyle for most
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- Figure 30: Weight management attitudes, August 2018
- Weight management is a private endeavor
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- Figure 31: Weight management attitudes, by weight management status, August 2018
- Older adults manage weight year-round
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- Figure 32: Weight management attitudes, by age, August 2018
- A weak health connection impacts Hispanics’ year-round efforts
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- Figure 33: Weight management attitudes, by Hispanic origin, August 2018
- Weight management success rooted in consistency
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- Figure 34: Weight management attitudes, by BMI, August 2018
Weight Management Tools
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- Weight loss calls for advanced weight management tools
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- Figure 35: Interest in apps and personalized diets, by weight management status, August 2018
- Digital and personalized tools resonate with young adults
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- Figure 36: Interest in apps and personalized diets, by age, August 2018
- Obese adults more likely to use apps to track weight management
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- Figure 37: Future of weight management, by BMI, August 2018
Appendix – Data Sources and Abbreviations
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- Data sources
- Sales data
- Consumer survey data
- Consumer qualitative research
- Abbreviations and terms
- Abbreviations
Appendix – Key Players
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- Figure 38: Multi-outlet sales of weight management products, by leading companies, rolling 52 weeks 2017 and 2018
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