Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- Abbreviations
Summary of Key Report Findings
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- Buoyant market
- Extrinsic factors
- Overseas tourism making a good recovery
- Pastime of the young and the affluent
Market Factors
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- Worldwide unrest
- Consumer confidence and the economy
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- Figure 1: PDI and consumer expenditure at 1998 prices and the interest base rate, 1998-2007
- Exchange rates
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- Figure 2: Annual average exchange rates for Sterling against the Euro and Dollar, 1998-2003
- Socio-economic expansion
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- Figure 3: Population, by socio-economic groups, 1998-2006
- Lifestage changes
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- Figure 4: Population, by lifestage, 1998-2006
- The Internet as a holiday tool
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- Figure 5: Internet penetration, March 1998-july 2003
- Changes to US visa scheme
The Overseas Holiday Market
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- Figure 6: Domestic and overseas holidays and expenditure, 1998-2004
- Inclusive versus independent
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- Figure 7: Top 12 holiday destinations for the British, 1998-2004
- Long-haul versus short-haul
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- Figure 8: Outbound holiday visits, by area visited, 1999-2003
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Market Trends
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- Round the world travellers
- Australia and New Zealand holidays
- Gap years
- Cruising around the world
The Supply Structure
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- Airline Alliances
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- Figure 9: Size of main alliances, 2001
- Star Alliance
- Oneworld Global Explorer
- SkyTeam
- Examples of round the world fares
- Round the world travel operators
- Trailfinders Ltd
- ebookers.com plc
- Gold Medal Travel Group
- STA Travel Ltd
- The Work and Travel Company
- RoundTheWorldFlights.com
- Travel Nation
The Consumer
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- Figure 10: Top line results to travelling around the world, November 2003
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- Figure 11: Round the world travel, by demographic sub-groups, November 2003
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- Figure 12: Round the world travel, by working status, lifestage, Mintel’s Special Groups and ACORN categories, November 2003
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- Figure 13: Round the world travel, by media categories, supermarket usage, commercial TV viewing, November 2003
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Consumer Attitudes and Targeting Opportunities
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- Attitudes towards round the world travel
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- Figure 14: Attitudes towards around the world travel, November 2003
- Most popular attitudes towards round the world travel
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- Figure 15: Most popular attitudes towards round the world travel, by demographic sub-groups, November 2003
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- Figure 16: Most popular attitudes towards round the world travel, by working status, lifestage, Mintel’s Special Groups and ACORN categories, November 2003
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- Figure 17: Most popular attitudes towards round the world travel, by media categories, supermarkets and commercial TV viewing, November 2003
- Other attitudes towards round the world travel
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- Figure 18: Other attitudes towards round the world travel, by demographic sub-groups, November 2003
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- Figure 19: Other attitudes towards round the world travel, by working status, lifestage, Mintel’s Special Groups and ACORN categories, November 2003
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- Figure 20: Other attitudes towards round the world travel, by media category, supermarket usage and commercial TV viewing, November 2003
- Round the world target groups and opportunities
- Potentials (15% of sample)
- Around the worlders (7% of sample)
- Luxury travellers (13% of sample)
- Cost-conscious (16% of sample)
- Reluctant RTWs (49% of sample)
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- Figure 21: Around the world targeting opportunities, by demographic sub-groups, November 2003
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- Figure 22: Around the world targeting opportunities, by working status, lifestage, Mintel’s Special Groups and ACORN categories, November 2003
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- Figure 23: Around the world targeting opportunities, by media category, supermarket and commercial TV viewing, November 2003
- Marketing to potential round the worlders – overcoming inhibitors
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- Figure 24: Respondents interested in round the world travel, by their inhibitors, November 2003
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- Figure 25: Main concern of respondents who are interested in RTW travel, November 2003
- Optimum targeting of RTW Travellers
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- Figure 26: Around the world travel optimum target groups, November 2003
The Future
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- Buoyant market and more diversity
- Recovery for the long-haul market and air travel
- Potential to grow the market further
Forecast
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- Scenario 1
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- Figure 27: Forecast of round the world travel typologies, Scenario 1, 2003-07
- Scenario 2
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- Figure 28: Forecast of round the world travel typologies, Scenario 2, 2003-07
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