Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Spending and inflation
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- Figure 1: Italy: Consumer spending on clothing and footwear (incl. VAT), 2012-16
- Channels of distribution
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- Figure 2: Italy: Estimated channels of distribution for footwear spending, 2015/16
- Sector size and forecast
- Leading players
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- Figure 3: Italy: Leading footwear specialists: Compound annual growth rates in net revenues, 2013-15
- Market shares
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- Figure 4: Italy: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2015
- Online
- The consumer
- Who shops for footwear
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- Figure 5: Italy: Who has bought footwear for themselves over the last 12 months, in-store or online, by gender, February 2017
- Where they shop for footwear
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- Figure 6: Italy: Where they shop for footwear, in-store or online, February 2017
- Attitudes to shopping for footwear
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- Figure 7: Italy: Attitudes to shopping for footwear, February 2017
- What we think
Issues and Insights
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- Footwear retailing in Italy is changing
- The facts
- The implications
- Opportunities for retailers in Italy’s developing retail economy
- The facts
- The implications
The Market – What You Need to Know
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- The economy is growing, moderately
- Footwear more resilient than clothing
- Footwear specialists account for 70% of distribution
- Footwear specialists proving resilient
Market Size
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- Slow economic growth
- Market size and trend
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- Figure 8: Italy: Consumer spending on footwear and clothing (incl. VAT), 2012-16
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- Figure 9: Italy: Index of volume spending on footwear and clothing, (Previous year=100), 2011-15
- Inflation
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- Figure 10: Italy: Consumer prices, annual % change, 2012-16
- Figure 11: Italy: Consumer price inflation on footwear, clothing and all items annual % change, July 2015-December 2016
Market Segmentation
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- Figure 12: Italy: Consumer spending on footwear (incl. VAT), 2012-20
- Figure 13: Italy: Consumer spending on footwear by segment, 2012-15
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Channels of Distribution
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- Figure 14: Italy: Where they shop for footwear, in-store or online, February 2017
- Footwear specialists account for 70% of distribution
- Sports retailers
- Clothing/fashion retailers
- Hypermarkets and supermarkets
- Department stores
- Online retailers
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- Figure 15: Italy: Estimated channels of distribution for footwear spending, 2015/16
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Sector Size and Forecast
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- Specialists proving resilient
- Other channels may increase share
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- Figure 16: Italy: Estimated footwear specialists’ sales, excl VAT, 2011-16
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- Figure 17: Italy: Clothing and footwear specialists’ sales, Forecasts, excl VAT, 2017-21
Leading Players – What You Need to Know
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- Globo leads in sales, but Bata has most stores
- Busy mass market
- Foot Locker growing
- A fragmented market, but consolidation in progress
- Online undeveloped but growing via the mobile channel
- Specialists missing out online
Leading Players
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- Globo leads
- Bata still strong
- PittaRosso and Pittarello – Similar but different chains
- Geox
- Tods
- Deichmann
- Specialist sports footwear shops expanding
- Vergelio – Small but part of the Percassi group
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- Figure 18: Italy: Leading specialist footwear retailers, Sales, 2013-15
- Figure 19: Italy: Leading specialist footwear retailers, Outlet numbers, 2016/17
Market Shares
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- Figure 20: Italy: Leading specialist footwear retailers: Shares of specialist footwear retailers’ sales, 2013-15
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Online
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- Online activity and device usage
- Shopping online
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- Figure 21: Italy: Percentage buying online in last 12 months, 2011-16
- Online sales
- Online market leaders
The Consumer – What You Need to Know
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- Footwear shopping near ubiquitous; online well established
- Specialists and independents are the most popular channels
- Online only retailers well established, Amazon leads
- Footwear specialists lagging online
- Comfort and quality are top priorities
- To appeal to the young…..
- To appeal to the affluent…..
Who Shops for Footwear
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- Over 90% had bought over the last year, women buy more
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- Figure 22: Italy: Who has bought footwear for themselves over the last 12 months, by gender, February 2017
Where They Shop for Footwear
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- Specialists and independents the most popular channels
- Online-only retailers well established, Amazon leads
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- Figure 23: Italy: Where they shop for footwear, in-store or online, February 2017
- Shopping in-store
- Specialists and independents dominate
- Sports shops in third place, more popular with men
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- Figure 24: Italy: Where they shop for footwear in-store, by gender, February 2017
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- Figure 25: Italy: Where they shop for footwear in-store, by age, February 2017
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- Figure 26: Italy: Where they shop for footwear in-store, by gender and age, February 2017
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- Figure 27: Italy: Profile of those who had bought footwear in-store, by type of retailer used, February 2017
- Shopping online
- Online-only retailers just ahead of the store-based retailers
- But footwear specialists lag behind other retailers online
- Amazon the largest single retailer
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- Figure 28: Italy: Where they shop for footwear online, by gender, February 2017
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- Figure 29: Italy: Where they shop for footwear online, by age and gender, February 2017
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- Figure 30: Italy: Profile of those who had bought footwear online, by type of retailer used, February 2017
Attitudes to Shopping for Footwear
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- Comfort and quality are top priorities
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- Figure 31: Italy: Attitudes to shopping for footwear, February 2017
- Opportunity for stores to promote help with shoe fitting
- “Made in Italy” a big draw
- Wide variation in perception that leather means quality
- Interest in sustainably-made footwear and services to make shoes last high amongst young women
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- Figure 32: Italy: Attitudes to shopping for footwear, by age and gender, February 2017
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- Figure 33: Italy: Attitudes to shopping for footwear, by age and gender, February 2017
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- Figure 34: Italy: Profile of those who agree with attitudes statements, February 2017
- Reasons for shopping crossed by individual retailer
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- Figure 35: Italy: Attitudes to shopping for footwear, by retailer used, February 2017
Appendix - Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
C&J Clark
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- What we think
- Clarks brand still strong but needs to shift perceptions
- Slow to latch on to Athleisure growth
- A need to build a multichannel business
- Reorganising to improve efficiency
- Moving towards more structured promotional periods
- Company background
- Company performance
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- Figure 36: C&J Clark (UK): group financial performance, 2012/13-2016/17
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- Figure 37: C&J Clark (UK): outlet data, 2012/13-2016/17
- Figure 38: C&J Clark: European stores outside UK & RoI, April 2017
- Retail offering
Deichmann Schuh
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- What we think
- Rack concept helps Deichmann stand out
- Diversifying the brand portfolio
- Expanding geographically
- Omnichannel outlets merge shops and online
- Ship2Home responds to customer disappointment
- Ellie Goulding collection taps into celebrity interest
- Where now?
- Company background
- Company performance
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- Figure 39: Deichmann Schuh: group financial performance, 2012-16
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- Figure 40: Deichmann Schuh: outlet data, 2012-16
- Retail offering
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