Table of Contents
Overview
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- Figure 1: Carbonated soft drinks, fastest/slowest growing markets, by total market compound annual growth rates, 2011-15
- Figure 2: Carbonated soft drinks, top five markets, by retail market volume, 2016*
- Figure 3: Carbonated soft drinks, top per capita consumption, by retail market volume, 2016*
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- Figure 4: Carbonated soft drinks, new product launches, top five countries, 2016
- Figure 5: Carbonated soft drinks, new product launches, top five claims, 2016
- Figure 6: Carbonated soft drinks, global market performance
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The Big Stories
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- Consumer scrutiny about ingredients spurs new CSD formulations
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- Figure 7: Attitudes towards carbonated soft drink ingredients, any agree, select European countries, 2016
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- Figure 8: Sugar and sweeteners used in global CSD launches, 2012 and 2016
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- Figure 9: Prevalence of diabetes and related risk factors, select Middle East and African countries, 2016
- Category faces threat of regulation from sweetened drink taxes*
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- Figure 10: Total market compound annual growth rate (CAGR) of carbonated soft drinks in countries with national sugar taxes, by volume, 2011-15
- Figure 11: Total market size of carbonated soft drinks, by volume, Mexico, 2013-15
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- Figure 12: Changes in purchasing habits of carbonated soft drinks, Brazil, February 2016
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- Figure 13: Carbonated soft drink launches with low/no/reduced sugar claims, by % of launches, South Africa, 2012-16
- Figure 14: Effects of the sugar tax on consumers’ behavior, UK, May 2016
- Flavor innovations aim to recapture consumer interest in carbonated soft drinks
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- Figure 15: Top flavors (including blend) unordered in global carbonated soft drink launches, 2015/2016
- Figure 16: Flavors of carbonated soft drinks consumed in the last month, select European countries, 2015
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- Figure 17: Consumers’ ideal carbonated soft drink flavors, us, april 2016
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- Figure 18: Attitudes towards carbonated soft drinks, select European countries, 2015
Notable Products
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- Leading carbonated soft drink companies roll out new twists on tradition
- New takes on fruit flavors and a revival of an old brand mark innovations from large companies
- Companies look to the produce aisle for inspiration for new fruit flavors
- Familiar fruit flavors take new form in carbonated soft drink innovations
- Alterations in carbonation provide new experiences for carbonated drink fans
- Products provide new sensations through different carbonation
Looking to the Future
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- Consumers’ natural priorities increase the opportunity for juice as an ingredient
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- Figure 19: Natural category claims made by global carbonated soft drink launches, 2016
- Figure 20: Attitudes toward natural carbonated soft drinks, select European countries, 2016
- Consumer interest in functional formulations offers innovation inspiration
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- Figure 21: Top 5 functional claims made by global carbonated soft drink launches, 2016
- Figure 22: Attitudes toward functional formulations of carbonated soft drinks, Brazil, 2016
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- Figure 23: Functional ingredients consumers would include in their ideal carbonated soft drink, US, 2016
- Companies turn to technology to connect with teens and young adults
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- Figure 24: Brand repertoire behavior of popular food and drink categories, China, July 2015
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- Figure 25: Top attributes associated with macro image of brands, UK, March 2016
The Analyst’s View
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