Table of Contents
Executive Summary
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- The market
- Consumers’ financial priorities suggest a cautious mindset
- The National Living Wage comes into force
- Targeting Britain’s ageing population
- The consumer
- Eating out remains a rare treat for most
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- Figure 1: Frequency of eating out at a restaurant for casual/everyday and special occasions, May 2016
- Three in five diners drawn to promotions…
- …equal share looks for quality
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- Figure 2: Factors influencing choice of venue when eating out/ordering a takeaway/home delivery, May 2016
- All-day breakfast and snacks are in high demand
- Half of diners open to familiar dishes with trendy flavours
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- Figure 3: Attitudes towards restaurants/takeaways/home deliveries, May 2016
- Diners look for dishes they don’t make at home
- Low calorie/low fat score low in dish choice
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- Figure 4: Dish factors influencing food ordering in a restaurant, May 2016
- Half of Brits buy grab-and-go meals
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- Figure 5: Attitudes towards grab-and-go food/drink, May 2016
- What we think
Issues and Insights
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- High quality of food drives the venue choice of three in five diners
- The facts
- The implications
- Grab-and-go offers further potential to full-service venues
- The facts
- The implications
- Half of diners would like to see wider all-day breakfast foods to capture snacking occasions
- The facts
- The implications
The Market – What You Need to Know
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- Consumers’ financial priorities suggest a cautious mindset
- The National Living Wage comes into force
- Targeting Britain’s ageing population
Market Drivers
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- Consumers’ financial priorities suggest a cautious mindset
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- Figure 6: Selected consumer spending priorities (after bills), April 2013-April 2016
- The National Living Wage comes into force
- Food waste management is an opportunity to the protect bottom line without raising menu prices
- Targeting Britain’s ageing population
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- Figure 7: Trends in the age structure of the UK population, 2011-21
The Consumer – What You Need to Know
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- Eating out remains a rare treat for most
- Three in five diners drawn to promotions…
- …equal share looks for quality
- All-day breakfast and snacks are in high demand
- Half of diners open to familiar dishes with trendy flavours
- Diners look for dishes they don’t make at home
- Low calorie/low fat score low in dish choice
- Half of Brits buy grab-and-go meals
- Many users only choose grab-and-go over restaurants if it is cheaper
Frequency of Eating Out
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- Eating out remains a rare treat for most
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- Figure 8: Frequency of eating out at a restaurant for casual/everyday and special occasions, May 2016
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- Figure 9: Frequency of ordering a home delivery/takeaway for casual/everyday and special occasions, May 2016
- Under-35s seek ‘third spaces’
- Many Brits cook to know what goes in their food
- Negative connotations hamper home delivery/takeaway
- Unhealthy image lingers
- Family time drives uptake
Factors Influencing Choice of Restaurant
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- Three in five diners swayed by promotions
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- Figure 10: Factors influencing choice of venue when eating out/ordering a takeaway/home delivery, May 2016
- Scope for targeted discounts
- Limited interest in loyalty schemes
- Low-priced dishes would sway one in four
- High food quality wins over three in five
- Diners look for value for money
- Being freshly prepared is top marker of quality
Attitudes towards Restaurants/Takeaways/Home Deliveries
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- Breakfast/brunch is in demand all day
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- Figure 11: Attitudes towards restaurants/takeaways/home deliveries, May 2016
- Half of diners open to familiar dishes with trendy flavours
- Extending snack options should resonate
Dish Enticements
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- The need to be unique
- Diners look for dishes they don’t make at home
- House specialties appeal
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- Figure 12: Dish factors influencing food ordering in a restaurant, May 2016
- Few diners rate low calorie/low fat as important in dish choice
Buying Grab-and-Go Food/Drinks
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- Half of Brits buy grab-and-go meals
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- Figure 13: Occasions for buying grab-and-go food/drinks, May 2016
- More Brits opt for grab-and-go meals at lunch than other meal times
- Under-45s and parents are core users of grab-and-go
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- Figure 14: Frequency of buying grab-and-go food at specific meal times, May 2016
Attitudes towards Grab-and-Go Food
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- Many users only choose grab-and-go over restaurants if it is cheaper
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- Figure 15: Attitudes towards grab-and-go food/drink, May 2016
- Functional grab-and-go packaging is a key USP
- Convenience and speed appeals
- Dedicated queues
- Pre-ordering
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
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