Table of Contents
Key Takeaways
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- Walgreens’ convenience has trade-offs – namely, spending more money
- Product and brand selection at Walgreens is appealing, though primarily driven by key categories – Beauty and Home Healthcare
- Leveraging store associates
- Make Walgreens trips more efficient
- Increase basket size among shoppers who walk into Walgreens without a specific plan
- Walgreens’ digital experience
Who is the Walgreens shopper?
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- Figure 1: Demographic profile of Walgreens shoppers
- Shopper Demographic Profile Summary: Hispanics and Millennials are key demographics for Walgreens
- Heavy Shoppers (5+ trips/month):
- Moderate Shoppers (2-4 trips/month)
- Light Shoppers (1 trip/month)
- Spotlight on Hispanics: One in five Walgreens shoppers are Hispanic
- Spotlight on Millennials: A third of Walgreens shoppers are Millennials
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Why Shop at Walgreens?
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- Figure 2: Key importance and performance metrics for Walgreens
- Convenience
- Store environment
- Selection
- Price/promotions
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Areas Where Walgreens Excels
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- Store atmosphere
- In their words…
- Balance Rewards program
- In their words…
- Digital offers
- In their words…
Challenges Shoppers Have at Walgreens
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- Figure 3: Reasons for not making purchase among those who shopped, but did not purchase an item at Walgreens
- Price
- In their words…
- Product and brand selection
- In their words…
- Navigation and in-stock issues
- In their words…
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Trip Drivers and Preshopping Activity
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- In their words…
- Half stick to what they intend to purchase, almost half buy unintended items
- Opportunity: planners
- Opportunity: browsers
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- Figure 4: Planned versus unplanned purchases, among those who purchased at least one item at Walgreens
- A third of shoppers are swayed by in-store visual cues
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- Figure 5: Influencers of purchasing unplanned item, among those who did not plan to purchase an item, but did
- Mindset
- Immediate need
- In their words…
- Promotional trip – Weekly store specials drive trip
- In their words…
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- Figure 6: Reason for last visit to Walgreens
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- Figure 7: Preshopping influencers for Walgreens trips
- Figure 8: Preshopping activities for Walgreens shoppers
Shopping By Category
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- Figure 9: Category purchases made at Walgreens
- Figure 10: Perceptions of Walgreens categories
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Grocery/Food/Drink
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- What you need to know
- What are they buying?
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- Figure 11: Grocery/Food/Drink items shopped for and purchased at Walgreens
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- Figure 12: Specific Grocery/Food/Drink items that were planned purchases at Walgreens
- Demographic snapshot
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- Figure 13: Specific Grocery/Food/Drink items purchased at Walgreens, by demographics
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- Figure 14: Perceptions of the Grocery/Food/Drink category at Walgreens
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- Figure 15: Where else do they shop for Grocery/Food/Drink?
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- Figure 16: What else are they buying with Grocery/Food/Drink at Walgreens?
- Candy/gum/mints – Deep dive
- Candy/gum/mints aisle strengths at Walgreens
- In their words…
- Candy/Gum/Mints aisle weakness at Walgreens
- Candy/Gum/Mints decision process at Walgreens
- In their words…
- Salty snacks – Deep dive
- Salty snacks aisle strengths at Walgreens
- In their words…
- Salty snacks aisle weaknesses at Walgreens
- In their words…
- Salty snacks decision process at Walgreens
- In their words…
- Beverages – Deep dive
- Beverages aisle strengths at Walgreens
- In their words…
- Beverages decision process
- In their words…
Personal Care
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- What you need to know
- What are they buying?
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- Figure 17: Personal Care items shopped for and purchased at Walgreens
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- Figure 18: Specific Personal Care items that were planned purchases at Walgreens
- Demographic snapshot
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- Figure 19: Personal Care items purchased at Walgreens, by demographics
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- Figure 20: Perceptions of the Personal Care category at Walgreens
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- Figure 21: Where else do they shop for Personal Care?
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- Figure 22: What else do they buy with Personal Care?
- Category deep dive – Body wash/soap
- Body wash/soap aisle strengths at Walgreens
- In their words…
- Body wash/soap aisle weaknesses at Walgreens
- Body wash/soap decision process at Walgreens
- In their words…
Household
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- What you need to know
- Category deep dive – Cleaning products
- What are they buying?
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- Figure 23: Household items shopped for and purchased at Walgreens
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- Figure 24: Specific Household items that were planned purchases at Walgreens
- Demographic snapshot
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- Figure 25: Specific Household items purchased at Walgreens, by demographics
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- Figure 26: Household category perceptions at Walgreens
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- Figure 27: Where else are they shopping for Household items?
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- Figure 28: What else are they buying with Household items?
- Category deep dive – Cleaning products
- Cleaning products aisle strengths at Walgreens
- In their words…
- Cleaning products aisle weaknesses at Walgreens
- In their words…
- Cleaning products decision process at Walgreens
- In their words…
Medicines & Treatments
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- What you need to know
- What are they buying at Walgreens?
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- Figure 29: Medicines & Treatments items shopped for and purchased at Walgreens
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- Figure 30: Specific Medicines & Treatments items that were planned purchases at Walgreens
- Demographic snapshot
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- Figure 31: Specific Medicines & Treatments items purchased at Walgreens, by demographics
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- Figure 32: Perceptions of the Medicines & Treatments category at Walgreens
- Figure 33: Where else do they shop for Medicines & Treatments?
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- Figure 34: What else do they buy with Medicines & Treatments?
Beauty
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- What you need to know
- Category deep dive – Makeup:
- What Beauty products are they buying at Walgreens?
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- Figure 35: Specific Beauty items shopped for and purchased at Walgreens
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- Figure 36: Planned purchases in the Beauty category at Walgreens
- Demographic snapshot
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- Figure 37: Specific Beauty items purchased at Walgreens, by demographics
- Opportunity: Elevate positive perception
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- Figure 38: Perceptions of the Beauty category at Walgreens
- Where else do they buy Beauty items?
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- Figure 39: Where else do they shop for Beauty items?
- What else do they buy with Beauty items?
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- Figure 40: What else do they buy with Beauty items?
- Category deep dive – Makeup
- Makeup aisle strengths at Walgreens
- In their words…
- Makeup aisle weaknesses at Walgreens
- In their words…
- Makeup decision-making process at Walgreens
- In their words…
Vitamins & Supplements
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- What you need to know
- What are they buying?
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- Figure 41: Vitamins & Supplements shopped for and purchased at Walgreens
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- Figure 42: Specific Vitamins & Supplements that were planned purchases at Walgreens
- Demographic profile
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- Figure 43: Specific Vitamins & Supplements purchases, by demographics
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- Figure 44: Vitamins & Supplements category perceptions at Walgreens
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- Figure 45: Where else do they shop for Vitamins & Supplements?
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- Figure 46: What else do they buy with Vitamins & Supplements?
Diet & Fitness
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- What you need to know
- What are they buying?
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- Figure 47: Diet & Fitness items shopped for and purchased at Walgreens
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- Figure 48: Specific Diet & Fitness items that were planned purchases at Walgreens
- Demographic profile
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- Figure 49: Specific Diet & Fitness items purchased at Walgreens, by demographics
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- Figure 50: Diet & Fitness category perceptions at Walgreens
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- Figure 51: Where else do they shop for Diet & Fitness?
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- Figure 52: What else do they buy with Diet & Fitness?
Baby & Child
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- What you need to know
- What are they buying ?
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- Figure 53: Baby & Child items shopped for and purchased at Walgreens
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- Figure 54: Specific Baby & Child items that were planned purchases at Walgreens
- Demographic profile
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- Figure 55: Specific Baby & Child items purchased at Walgreens, by demographics
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- Figure 56: Baby & Child category perceptions at Walgreens
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- Figure 57: Where else do they shop for Baby & Child?
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- Figure 58: What else do they buy with Baby & Child?
Home Healthcare
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- What you need to know
- What are they buying?
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- Figure 59: Specific Home Healthcare items shopped for and purchased at Walgreens
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- Figure 60: Specific Home Healthcare items that were planned purchases at Walgreens
- Demographic profile
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- Figure 61: Specific Home Healthcare items purchased at Walgreens, by demographics
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- Figure 62: Home Healthcare category perceptions at Walgreens
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- Figure 63: Where else do they shop for Home Healthcare?
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- Figure 64: What else do they buy with Home Healthcare?
Sexual Wellness
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- What you need to know
- What are they buying ?
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- Figure 65: Sexual Wellness items shopped for and purchased at Walgreens
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- Figure 66: Specific Sexual Wellness items that were planned purchases at Walgreens
- Demographic snapshot
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- Figure 67: Specific Sexual Wellness items purchased at Walgreens, by demographics
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- Figure 68: Sexual Wellness category perceptions at Walgreens
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- Figure 69: Where else do they shop for Sexual Wellness?
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- Figure 70: What else do they buy with Sexual Wellness?
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