Table of Contents
Executive Summary
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- The market
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- Figure 1: Total US sales and fan chart forecast of convenience store foodservice sales at current prices, 2009-19
- Market drivers
- Key players in the market
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- Figure 2: 2015 top convenience stores, US and Canada
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- Figure 3: Convenience stores where consumers have shopped at in the last four weeks, July 2010-2014
- The consumer
- Customers are focused on convenience at c-stores
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- Figure 4: Primary reason for convenience store visit, December 2014
- Restaurant-style foods can keep men interested in c-stores
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- Figure 5: Primary reason for convenience store visit, by gender, December 2014
- Hispanics are another core user of c-stores
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- Figure 6: Convenience store visitation, by Hispanic origin, December 2014
- What we think
Issues and Insights
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- C-stores need to make foodservice visits a habit among their regular customers
- The issues
- The implications
- The definition of fresh needs to translate over to c-stores
- The issues
- The implications
- C-stores need to build loyalty
- The issues
- The implications
Trend Application
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- Trend: Transumers
- Trend: Make It Mine
- Trend: Factory Fear
Market Size and Forecast
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- Key points
- Sales of total convenience store revenue
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- Figure 7: Total convenience store revenues, at current prices, 2009-19
- Figure 8: Total convenience store revenues, at inflation-adjusted prices, 2009-19
- Sales of total motor fuels and in-store convenience store sales
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- Figure 9: Total convenience store revenues, by segment, at current prices, 2009-19
- Fan chart forecast for motor fuels
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- Figure 10: Total US sales and fan chart forecast of motor fuels revenue at current prices, 2009-19
- Fan chart forecast for in-store sales
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- Figure 11: Total US sales and fan chart forecast of in-store convenience store sales at current prices, 2009-19
- Sales of convenience store foodservice revenue
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- Figure 12: Total US foodservice sales at convenience stores, at current prices, 2009-19
- Figure 13: Total U.S. foodservice sales at convenience stores, at inflation-adjusted prices, 2009-19
- Fan chart forecast
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- Figure 14: Total US sales and fan chart forecast of convenience store foodservice sales at current prices, 2009-19
- Forecast methodology
Market Drivers
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- Key points
- Americans are spending more on food and still dining out
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- Figure 15: Food-at-home and away-from-home expenditures in the US, 1960-2013
- Gas prices
- Unemployment rates are falling but underemployment is still an issue
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- Figure 16: Unemployment rate and underemployment, January 2007-January 2015
- Consumer confidence and disposable personal income is on the rise
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- Figure 17: Consumer confidence index, January 2007-January 2015
- Figure 18: Real disposable personal income, in billions, January 2007-December 2014
- Millennials are crucial for foodservice
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- Figure 19: US population, by generation share, 2015
- Hispanics are growing in population and are a key demo at c-stores
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- Figure 20: Population by Hispanic origin, 2013-18
Competitive Context
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- Key points
- Food manufacturers are looking to expand their own brands at c-stores
- Retail locations are adding restaurants to their premises
- Quick service is quick and affordable
C-Store Rankings and Company Spotlight
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- Overview
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- Figure 21: 2015 top convenience stores, US and Canada
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- Figure 22: Convenience stores where consumers have shopped at in the last four weeks, July 2010-2014
- Wawa
- 7-Eleven
- Sheetz
Marketing Strategies
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- Overview
- C-stores are willing to push the envelope on their own brands, expand their reach, and bring in new innovation
- Rebranding is in the works at Pilot Flying J
- CST Brands and CrossAmerica Partners LP acquire Nice N Easy Grocery Shoppes
- Micro markets are the future of convenience store concepts
- The Cube brings convenience to customers without stepping out of the car
- Better for you c-store food
- 7-Eleven strives to bring healthy choices to their customers
- Corner stores in Denver are working to bring fresh items to “food desert” areas
- C-store beverages are expanding
- RaceTrac thanks their customers with Free Coffee Week
- Cumberland Farms debuts new summer ad for iced coffee
- Coca-Cola Freestyles to be offered at all Wawa locations
- Improvements have been made to c-store foods
- Loyalty programs are taking shape in c-stores
- Wawa launches mobile app and loyalty program
- Thornton’s Rewards Program deemed success after only four months
Consumer Data – Overview
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- Convenience is the top driver for consumers who visit c-stores
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- Figure 23: Convenience store visitation, December 2014
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- Figure 24: Primary reason for convenience store visit, December 2014
- Some consumers are still naysayers when it comes to MTO foods at c-stores
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- Figure 25: Primary reason for convenience store visit, December 2014
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- Figure 26: Consumer definition of fresh foods/beverages at convenience stores, December 2014
- Potential for MTO items at c-stores lie in beverages and wider variety of foods
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- Figure 27: Made-to-order and fresh food/beverage purchases, December 2014
Consumer Data – By C-Store Type
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- Key points
- Variety and natural attributes are associated with independent and transportation c-stores
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- Figure 28: Made-to-order attributes by convenience store type, December 2014
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- Figure 29: Consumer definition of fresh foods/beverages at convenience stores, December 2014
Consumer Data – By Gender
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- Key points
- Women want more healthful options at c-stores
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- Figure 30: Convenience store visitation, by gender, December 2014
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- Figure 31: Attitudes regarding convenience stores and made-to-order, fresh foods/beverages – Any agree, by gender, December 2014
- Restaurant-style foods can keep men interested in c-stores
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- Figure 32: Primary reason for convenience store visit, by gender, December 2014
Consumer Data – By Age
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- Key points
- Younger consumers are c-store users
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- Figure 33: Convenience store visitation, by age, December 2014
- Foodservice-based foods are popular with c-stores’ core age groups
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- Figure 34: Made-to-order and fresh food/beverage purchases, by age, December 2014
Consumer Data – By Hispanic/Non-Hispanic
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- Key points
- Hispanics are another core user of c-stores
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- Figure 35: Convenience store visitation, by Hispanic origin, December 2014
- Hispanics think highly of the MTO items at c-stores but still seek improvements
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- Figure 36: Drivers for made-to-order food/beverage convenience store visits, by race/Hispanic origin, December 2014
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- Figure 37: Attitudes regarding convenience stores and made-to-order, fresh foods/beverages – Any agree, by race/Hispanic origin, December 2014
Consumer Data – By Region
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- Key points
- Northeast and West panelists tend to visit c-stores more than South and Midwest
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- Figure 38: Convenience store visitation, by region, December 2014
Appendix – Other Useful Tables
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- Figure 39: Drivers for made-to-order food/beverage convenience store visits, December 2014
- Figure 40: Attitudes regarding convenience stores and made-to-order, fresh foods/beverages, December 2014
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Appendix – Consumer Data – By C-Store Type
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- Figure 41: Primary reason for convenience store visit, by convenience store visitation, December 2014
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- Figure 42: Drivers for made-to-order food/beverage convenience store visits, by convenience store visitation, December 2014
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- Figure 43: Made-to-order and fresh food/beverage purchases, by convenience store visitation, December 2014
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Appendix – Consumer Data – By Gender
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- Figure 44: Primary reason for convenience store visit, by gender, December 2014
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- Figure 45: Drivers for made-to-order food/beverage convenience store visits, by gender, December 2014
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- Figure 46: Made-to-order and fresh food/beverage purchases, by gender, December 2014
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Appendix – Consumer Data – By Age
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- Figure 47: Primary reason for convenience store visit, by age, December 2014
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- Figure 48: Drivers for made-to-order food/beverage convenience store visits, by age, December 2014
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Appendix – Consumer Data – By Race
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- Figure 49: Convenience store visitation, by race/Hispanic origin, December 2014
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- Figure 50: Primary reason for convenience store visit, by race/Hispanic origin, December 2014
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- Figure 51: Drivers for made-to-order food/beverage convenience store visits, by race/Hispanic origin, December 2014
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- Figure 52: Consumer definition of fresh foods/beverages at convenience stores, by race/Hispanic origin, December 2014
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- Figure 53: Made-to-order and fresh food/beverage purchases, by race/Hispanic origin, December 2014
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- Figure 54: Attitudes regarding convenience stores and made-to-order, fresh foods/beverages – Any agree, by race/Hispanic origin, December 2014
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Appendix – Consumer Data – By Hispanic/Non-Hispanic
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- Figure 55: Primary reason for convenience store visit, by race/Hispanic origin, December 2014
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- Figure 56: Drivers for made-to-order food/beverage convenience store visits, by race/Hispanic origin, December 2014
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- Figure 57: Consumer definition of fresh foods/beverages at convenience stores, by race/Hispanic origin, December 2014
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- Figure 58: Made-to-order and fresh food/beverage purchases, by race/Hispanic origin, December 2014
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Appendix – Consumer Data – By Region
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- Figure 59: Drivers for made-to-order food/beverage convenience store visits, by region, December 2014
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- Figure 60: Attitudes regarding convenience stores and made-to-order, fresh foods/beverages – Any agree, by region, December 2014
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Appendix – Consumer Data – By Income
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- Figure 61: Convenience store visitation, by race/Hispanic origin, December 2014
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- Figure 62: Primary reason for convenience store visit, by household income, December 2014
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- Figure 63: Drivers for made-to-order food/beverage convenience store visits, by household income, December 2014
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- Figure 64: Consumer definition of fresh foods/beverages at convenience stores, by household income, December 2014
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- Figure 65: Made-to-order and fresh food/beverage purchases, by household income, December 2014
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- Figure 66: Attitudes regarding convenience stores and made-to-order, fresh foods/beverages – Any agree, by household income, December 2014
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Appendix – Trade Associations
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- Council for Responsible Nutrition
- Food Marketing Institute (FMI)
- International Food Information Council (IFIC)
- International Food Service Executives Association (IFSEA)
- International Foodservice Distributors Association (IFDA)
- International Foodservice Manufacturers Association (IFMA)
- International Franchise Association (IFA)
- National Council of Chain Restaurants (NCCR)
- National Nutritional Foods Association (NNFA)
- National Restaurant Association (NRA)
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