Table of Contents
Executive Summary
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- Overview
- Slightly more than half of Americans exercise regularly
- Demographics of exercisers
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- Figure 1: Participated in a regular exercise program, by demographics, January 2013-March 2014
- Top exercise activities
- Reasons for exercising
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- Figure 2: Reasons for exercising, July 2014
- Usage of/interest in exercise tools
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- Figure 3: Usage of and interest in exercise tools, July 2014
- Promote post-workout feelings
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- Figure 4: Attitudes toward exercise, July 2014
- Lack of time and motivation present challenges to regular exercise
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- Figure 5: Challenges to exercise, by exercise status, July 2014
- What we think
Issues and Insights
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- Half of Americans still not exercising regularly
- The issues
- The implications
- Aging population less likely to exercise
- The issues
- The implications
- Obesity levels continue to increase in the US
- The issues
- The implications
- Wearables are changing the exercise industry
- The issues
- The implications
Trend Applications
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- Trend: Slow It All Down
- Trend: Return to the Experts
- Trend: Second Skin
Exercise Participation Rates and Factors Affecting Participation
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- Key points
- Half of people still not exercising regularly
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- Figure 6: Exercise participation and frequency, February 2007-March 2014
- Demographic trends affect exercise participation rates
- Aging population less likely to exercise regularly
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- Figure 7: Population by age, 2014-19, Exercise participation, by age, January 2013-March 2014
- Growing non-White population more likely to exercise
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- Figure 8: Population by race and Hispanic origin, 2014-19, Exercise participation, by race/Hispanic origin, January 2013-March 2014
- Declining household income makes regular exercise challenging
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- Figure 9: Median household income, in inflation-adjusted dollars, 2002-12
- Obesity levels continue to increase
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- Figure 10: Prevalence of obesity by gender and age group, among adults age 20 and over, US 2011-12
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- Figure 11: Prevalence of obesity among children and adolescents aged 2-19, 1971-2012
- Other factors affecting exercise participation rates
Health Club Innovations and Trends
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- Equinox
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- Figure 12: Equinox, “Equinox Made Me Do It,” Dec. 31, 2014
- Planet Fitness
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- Figure 13: Planet Fitness, “Upsell”, April 2, 2014
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- Figure 14: Planet Fitness, “5 Million Thank Yous for 5 million members,” March 6, 2014
- Curves + Jillian Michaels
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- Figure 15: Curves, “Curves workout with Jillian Michaels,” Dec. 26, 2013
- Crunch
- Other programs
- CrossFit
- HIIT
- Restorative programs
- Barre and other studios
Exercise Equipment/Accessories Innovations and Trends
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- Apps
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- Figure 16: Apple, “Strength,” June 4, 2014
- Technology
- Wearables
- Fitbit
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- Figure 17: Fitbit, “Introducing Fitbit Flex Wireless Activity + Sleep Band,” April 17, 2013
- Equipment
- Beachbody
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- Figure 18: P90X3, March 9, 2014
Workout Length and Time Spent Exercising
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- Key points
- Men work out more often, for longer
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- Figure 19: Workout length, by gender, July 2014
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- Figure 20: Exercise frequency, by gender, January 2013-March 2014
- Young adults exercise for longer, while older adults exercise more often
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- Figure 21: Workout length, by age, July 2014
- Figure 22: Exercise frequency, by age, January 2013-March 2014
- Affluence affords time to exercise
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- Figure 23: Workout length, by household income, July 2014
- Figure 24: Exercise frequency, by household income, January 2013-March 2014
- One third of Americans exercising more than a year ago
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- Figure 25: Exercise trends, by demographics, July 2014
Exercise Location and Activity Participation
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- Key points
- Most people exercise at home
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- Figure 26: Exercise location, January 2013-March 2014
- Running/jogging increasing, but walking still tops the list
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- Figure 27: Exercise/fitness activities participated in p12m, February 2007-March 2014
- Participation varies by age and gender
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- Figure 28: Exercise/fitness activities participated in p12m, by gender and age, January 2013-March 2014
- Exercise seasonality
Reasons for Exercising
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- Key points
- General health and wellness top reasons to exercise
- Looking good important to female exercisers
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- Figure 29: Reasons for exercising, by gender and age, July 2014
- Length of time varies by reason
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- Figure 30: Workout length, by reasons for exercising, July 2014
Usage of and Interest in Exercise Tools
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- Key points
- Fitness classes used by female exercisers
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- Figure 31: Usage of exercise tools, by gender and age, July 2014
- Figure 32: Interest in trying exercise tools, by gender and age, July 2014
- Offline world shifting online
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- Figure 33: Usage of interactive exercise tools, by gender and age, July 2014
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- Figure 34: Interest in trying interactive exercise tools, by gender and age, July 2014
- Technology impacting exercise trends
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- Figure 35: Usage of tracking devices, by gender and age, July 2014
- Figure 36: Interest in trying tracking devices, by gender and age, July 2014
Information Sources
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- Key points
- Online and social sources key for exercise information
- Professional sources more often cited by older exercisers
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- Figure 37: Exercise information sources, by age, July 2014
Attitudes toward Exercise
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- Key points
- Exercise evokes positive feelings and a sense of accomplishment
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- Figure 38: Attitudes toward exercise, by gender and age, July 2014
- Small changes can have a big impact
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- Figure 39: Exercise behaviors, by gender and age, July 2014
- Shorter workouts in demand for busy people
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- Figure 40: Interest in exercise, by gender and age, July 2014
Exercise Challenges
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- Key points
- Women struggle more with motivation, time
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- Figure 41: Challenges to exercise, by gender and age, July 2014
- Figure 42: Struggles with exercise, by gender and age, July 2014
- Motivation key struggle for exercisers and nonexercisers
- Low-cost, inexpensive workouts appealing
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- Figure 43: Challenges to exercise, by exercise status, July 2014
Spotlight on BMI
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- Key points
- Overweight/obese struggle to exercise
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- Figure 44: Exercise trends, by BMI, July 2014
- Figure 45: Workout length, by BMI, July 2014
- Promote exercise as a fun activity
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- Figure 46: Reasons for exercising, by BMI, July 2014
- Doctor primary source of information
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- Figure 47: Exercise information sources, by BMI, July 2014
- Overweight/obese struggle with motivation
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- Figure 48: Challenges to exercise, by BMI, July 2014
Race and Hispanic Origin
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- Key points
- Healthful rates of exercise among non-White respondents
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- Figure 49: Exercise trends, by race/Hispanic origin, July 2014
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- Figure 50: Workout length, by race/Hispanic origin, July 2014
- Figure 51: Exercise frequency, by race/Hispanic origin, January 2013-March 2014
- Team sports popular among Black and Hispanic consumers
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- Figure 52: Sports played p12m, by race/Hispanic origin, January 2013-March 2014
- Hispanic exercisers cite not having enough time to exercise
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- Figure 53: Challenges to exercise, by race/Hispanic origin, July 2014
Appendix – Other Market Data
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- 2008 Physical Activity Guidelines for Americans
- Prevalence of obesity by race and Hispanic origin
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- Figure 54: Prevalence of obesity by race and Hispanic origin, among adults age 20 and over, US 2011-12
Appendix – Other Useful Consumer Tables
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- Exercise participation
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- Figure 55: Participated in a regular exercise program, by demographics, January 2013-March 2014
- Time spent exercising
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- Figure 56: Workout length, by gender and age, July 2014
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- Figure 57: Exercise trends, by social media usage, July 2014
- Sports and activities participated in
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- Figure 58: Exercise/fitness activities participated in p12m, by gender, January 2013-March 2014
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- Figure 59: Exercise/fitness activities participated in p12m, by age, January 2013-March 2014
- Reasons for exercising
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- Figure 60: Reasons for exercising, by gender, July 2014
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- Figure 61: Reasons for exercising, by age, July 2014
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- Figure 62: Reasons for exercising, by race/Hispanic origin, July 2014
- Usage of and interest in exercise tools
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- Figure 63: Usage of and interest in exercise tools, July 2014
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- Figure 64: Interest in trying exercise tools, by BMI, July 2014
- Information sources
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- Figure 65: Exercise information sources, by gender, July 2014
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- Figure 66: Exercise information sources, by gender and age, July 2014
- Attitudes toward exercise
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- Figure 67: Attitudes toward exercise, by gender, July 2014
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- Figure 68: Attitudes toward exercise, by age, July 2014
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- Figure 69: Attitudes toward exercise, by BMI, July 2014
- Attitudes toward healthful eating
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- Figure 70: Attitudes and opinions about diet, by race/Hispanic origin, January 2013-March 2014
- Exercise challenges
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- Figure 71: Challenges to exercise – Nonexercisers, by age, July 2014
Appendix – Trade Associations
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