Table of Contents
Executive Summary
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- The market
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- Figure 1: UK eating out market size and forecast, 2009-19
- Market drivers
- Companies, brands and innovation
- Companies and products
- Who’s innovating?
- Brand perceptions
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- Figure 2: Attitudes towards and usage of brands in the restaurant sector, April 2014
- Figure 3: Restaurant brand personality – Macro image, April 2014
- The consumer
- Fast food restaurants visited
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- Figure 4: Fast food restaurants visited, April 2014
- Restaurants visited
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- Figure 5: Restaurants visited – Any visit, April 2013 and April 2014
- Frequency of eating out
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- Figure 6: Frequency of eating out, April 2014
- Reasons for eating out
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- Figure 7: Reasons for eating out, April 2014
- Attitudes towards healthy eating when eating out
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- Figure 8: Attitudes towards healthy eating when eating out, April 2014
- What it means
Issues and Insights
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- Putting the experience back into the eating out experience
- The facts
- The implications
- Creating additional purchasing opportunities
- The facts
- The implications
- Countering or catering to healthy eating trends?
- The facts
- The implications
Trend Application
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- Big plates versus skinny plates
- Help me help myself
- Giving consumers control through choice
Market Drivers
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- Key points
- Consumer confidence improves but real incomes remain under pressure
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- Figure 9: GfK NOP consumer confidence index, monthly, January 2007-April 2014
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- Figure 10: Trends in consumer sentiment for the coming year, April 2009-May 2014
- Consumer spending priorities – Savings rival eating out
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- Figure 11: Selected consumer spending priorities (after bills), November 2009-March 2014
- Demographic trends pose challenges and opportunities
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- Figure 12: Forecast adult population trends, by lifestage, 2008-18
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- Figure 13: Trends in the age structure of the UK population, 2008-18
Who's Innovating?
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- Key points
- Contemporary makeovers and branding journeys
- Pizza Hut using venue redesign to emphasise its American heritage to create stronger differentiation
- Beefeater looks to celebs to update its ‘boring’ image
- Harry Ramsden’s modernises interiors and menus to re-establish its position in the face of rising competition
- Technological developments
- Improvements to website functionality
- Booking and pre-ordering
- Push marketing
- Faster service formats
- Payment apps in the UK
- In-store technology in the US
- In-store technology can add to dining experience
- From functional to engaging content
- Photo sharing used to promote menu launches and prompt brand conversation
- Video content can help build brand transparency…
- …and brand personality
Market Size and Forecast
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- Key points
- Eating out market size and forecast
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- Figure 14: UK eating out market size and forecast, 2009-19
- Forecast
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- Figure 15: UK eating out market size and forecast, 2009-19
- Forecast methodology
Market Segmentation
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- Key points
- Market segmentation – Overview
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- Figure 16: Eating out market*, by sector, 2009-13
- Emerging concepts heat up the competition in the market
- Operators look to menu innovation and lifestyle relevance
- Strong performers
- Mixed fortunes in pizza/pasta
- Pubs hold their lead thanks to value image
- Fast food benefits from new occasions…
- …and the demand for convenience
- Weak performers
Market Share
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- Key points
- Outlet numbers
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- Figure 17: Selected leading restaurant chains/operators, by outlet numbers, 2011-14
- Competitive marketplace sees numerous brands change hands
- While some brands streamline, others grow
- Growing pressure on bigger players from emerging ‘brands to watch’
- Ed’s Easy Diner
- Bill’s
- Côte
- Drake & Morgan
Companies and Products
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- Key points
- Overview
- Gondola Holdings
- Background
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- Figure 18: Gondola restaurants, outlet and employee numbers, by brand, 2010-13
- Financial data
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- Figure 19: Gondola Holdings financial results, 2009-13
- Recent developments
- Tragus Group
- Background
- Financial data
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- Figure 20: Tragus Group financial results, 2009-13
- Recent developments
- The Restaurant Group (TRG)
- Background
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- Figure 21: The Restaurant Group brands, outlet growth, 2009-13
- Financial data
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- Figure 22: The Restaurant Group financial results, 2009-13
- Recent developments
Brand Perceptions and Social Media
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- Brand perceptions
- Key brand metrics
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- Figure 23: Key brand metrics, April 2014
- Brand map
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- Figure 24: Attitudes towards and usage of brands in the restaurant sector, April 2014
- Correspondence analysis
- Brand attitudes
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- Figure 25: Attitudes, by restaurant brand, November 2013
- Brand personality
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- Figure 26: Restaurant brand personality – Macro image, April 2014
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- Figure 27: Restaurant brand personality – Micro image, April 2014
- Brand usage
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- Figure 28: Restaurant brand usage, April 2014
- Brand experience
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- Figure 29: Restaurant brand experience, April 2014
- Social media and online buzz
- Social media metrics
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- Figure 30: Social media metrics of selected restaurant brands, June 2014
- Online mentions
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- Figure 31: Selected restaurant brands’ share of conversation, by week, April 2014
- Topics of discussion
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- Figure 32: Topics of discussion around restaurant brands combined, April 2014
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- Figure 33: Share of overall brand discussion, by topic, by week, 26 May 2013-31 May 2014
- Where discussion is occurring
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- Figure 34: Where discussion occurs around selected restaurant brands combined, 1 June 2013-31 May 2014
- Analysis by brand
- T.G.I. Friday’s
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- Figure 35: Topic cloud around mentions of T.G.I. Friday’s, 26 May 2013-31 May 2014
- Wagamama
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- Figure 36: Topic cloud around mentions of Wagamama, 26 May 2013-31 May 2014
- Frankie & Benny’s
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- Figure 37: Topic cloud around mentions of Frankie & Benny’s, 26 May 2013-31 May 2014
- Figure 38: Share of conversation around breakfast, 26 May 2013-31 May 2014
- YO! Sushi
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- Figure 39: Topic cloud around mentions of YO! Sushi, 26 May 2013-31 May 2014
- Chiquito
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- Figure 40: Topic cloud around mentions of Chiquito, 26 May 2013-31 May 2014
- Café Rouge
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- Figure 41: Topic cloud around mentions of Café Rouge, 26 May 2013-31 May 2014
The Consumer – Venues Visited
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- Key points
- Fast food venues visited
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- Figure 42: Fast food restaurants visited, April 2014
- Restaurants visited
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- Figure 43: Restaurants visited – Any visit, April 2013 and April 2014
- Restaurants need to be more proactive in giving reasons to visit in order to win market share from other competing categories
- Pubs and pizza restaurants must up their game to benefit from rising confidence
- Four in five consumers eat out
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- Figure 44: Restaurants visited, by eat in and takeaway/home delivery, April 2014
The Consumer – Frequency of Eating Out
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- Key points
- Nearly a third of diners still manage to eat out at least once a week
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- Figure 45: Frequency of eating out, April 2014
- Youngsters dine out most frequently
- Trend data
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- Figure 46: Frequency of eating out, April 2013 and April 2014
The Consumer – Reasons for Eating Out
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- Key points
- Nearly half of diners eat out for a special occasion
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- Figure 47: Reasons for eating out, April 2014
- Women are more drawn to special and social occasions for dining out
- Price promotions continue to prompt usage among a minority
- The need to put the ‘experience’ back into eating out
- Menu innovation is a key draw
The Consumer – Attitudes Towards Healthy Eating When Eating Out
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- Key points
- Healthy eating regulation
- Responsibility Deal
- Allergen legislation
- Consumer interest remains limited
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- Figure 48: Selected attitudes towards health and healthy lifestyles, 2012-14
- Nearly four in 10 diners don’t think about eating healthily out of home
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- Figure 49: Attitudes towards healthy eating when eating out, April 2014
- Healthy eating menus most likely to resonate with 16-34s
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- Figure 50: Selected attitudes towards healthy eating when eating out, by age, April 2014
- Londoners are early adopters of food trends, including healthy eating concepts
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- Figure 51: Selected attitudes towards healthy eating when eating out, by region, April 2014
- Interest in eating healthily out of home varies considerably from sector to sector
- More interest in healthy eating among European-style restaurant diners than American
- Pub and pizza chains are jumping on the healthy eating bandwagon
- Lunch is a key category for healthy eating
- Breakfast opportunities
- Health opportunities in the ethnic sector
Appendix – Market Drivers
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- Figure 52: GDP, PDI, consumer expenditure and savings, at constant 2013 prices, 2008-18
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Appendix – Market Size and Forecast
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- Figure 53: Best- and worst-case forecasts for UK eating out market size and forecast, 2014-19
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Appendix – Brand Perceptions and Social Media
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- Figure 54: Brand usage, April 2014
- Figure 55: Brand commitment, April 2014
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- Figure 56: Brand diversity, April 2014
- Figure 57: Brand satisfaction, April 2014
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- Figure 58: Brand recommendation, April 2014
- Figure 59: Brand attitude, April 2014
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- Figure 60: Brand image – Macro image, April 2014
- Figure 61: Brand image – Micro image, April 2014
- Figure 62: Share of conversation of selected restaurant brands, 26 May 2013-31 May 2014
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- Figure 63: Topics of discussion around selected restaurant brands, 26 May 2013-31 May 2014
- Figure 64: Share of overall brand discussion, by topic, by week, 26 May 2013-31 May 2014
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Appendix – The Consumer – Fast Food Restaurants Visited
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- Figure 65: Fast food restaurants visited, April 2014
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- Figure 66: Fast food restaurants visited – Any visit, by demographics, April 2014
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- Figure 67: Fast food restaurants visited – Eat in, by demographics, April 2014
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- Figure 68: Fast food restaurants visited – Takeaway/home delivery, by demographics, April 2014
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- Figure 69: Attitudes towards healthy eating when eating out, by fast food restaurants visited – Any visit, April 2014
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Appendix – The Consumer – Restaurants Visited
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- Figure 70: Restaurants visited, April 2014
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- Figure 71: Most popular restaurants visited – Any visit, by demographics, April 2014
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- Figure 72: Next most popular restaurants visited – Any visit, by demographics, April 2014
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- Figure 73: Most popular restaurants visited – Eaten in, by demographics, April 2014
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- Figure 74: Next most popular restaurants visited – Eaten in, by demographics, April 2014
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- Figure 75: Most popular restaurants visited – Takeaway/home delivery, by demographics, April 2014
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- Figure 76: Next most popular restaurants visited – Takeaway/home delivery, by demographics, April 2014
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- Figure 77: Attitudes towards healthy eating when eating out, by most popular restaurants visited – Any visit, April 2014
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- Figure 78: Attitudes towards healthy eating when eating out, by next most popular restaurants visited – Any visit, April 2014
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Appendix – The Consumer – Frequency of Eating Out
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- Figure 79: Frequency of eating out, April 2014
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- Figure 80: Frequency of eating out – Eat in, by demographics, April 2014
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- Figure 81: Frequency of eating out – Takeaway/home delivery, by demographics, April 2014
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- Figure 82: Attitudes towards healthy eating when eating out, by frequency of eating out – Eat in, April 2014
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- Figure 83: Attitudes towards healthy eating when eating out, by frequency of eating out – Takeaway/home delivery, April 2014
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Appendix – The Consumer – Reasons for Eating Out
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- Figure 84: Reasons for eating out, April 2014
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- Figure 85: Most popular reasons for eating out – Any, by demographics, April 2014
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- Figure 86: Next most popular reasons for eating out – Any, by demographics, April 2014
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- Figure 87: Other reasons for eating out – Any, by demographics, April 2014
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- Figure 88: Most popular reasons for eating out – Rank 1, by demographics, April 2014
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- Figure 89: Next most popular reasons for eating out – Rank 1, by demographics, April 2014
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- Figure 90: Most popular reasons for eating out – Rank 2, by demographics, April 2014
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- Figure 91: Next most popular reasons for eating out – Rank 2, by demographics, April 2014
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- Figure 92: Most popular reasons for eating out – Rank 3, by demographics, April 2014
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- Figure 93: Next most popular reasons for eating out – Rank 3, by demographics, April 2014
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- Figure 94: Attitudes towards healthy eating when eating out, by most popular reasons for eating out – Any, April 2014
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- Figure 95: Attitudes towards healthy eating when eating out, by next most popular reasons for eating out – Any, April 2014
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- Figure 96: Attitudes towards healthy eating when eating out, by most popular reasons for eating out – Rank 1, April 2014
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- Figure 97: Attitudes towards healthy eating when eating out, by next most popular reasons for eating out – Rank 1, April 2014
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- Figure 98: Attitudes towards healthy eating when eating out, by most popular reasons for eating out – Rank 2, April 2014
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- Figure 99: Attitudes towards healthy eating when eating out, by next most popular reasons for eating out – Rank 2, April 2014
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- Figure 100: Attitudes towards healthy eating when eating out, by most popular reasons for eating out – Rank 3, April 2014
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- Figure 101: Attitudes towards healthy eating when eating out, by next most popular reasons for eating out – Rank 3, April 2014
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Appendix – The Consumer – Attitudes Towards Healthy Eating When Eating Out
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- Figure 102: Attitudes towards healthy eating when eating out, April 2014
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- Figure 103: Most popular attitudes towards healthy eating when eating out, by demographics, April 2014
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- Figure 104: Next most popular attitudes towards healthy eating when eating out, by demographics, April 2014
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- Figure 105: Attitudes towards healthy eating when eating out, by most popular attitudes towards healthy eating when eating out, April 2014
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- Figure 106: Attitudes towards healthy eating when eating out, by next most popular attitudes towards healthy eating when eating out, April 2014
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