Electrical Goods Retailing - Italy - February 2014: Contents

- Go to section
- Looking at a fragmented market
- Consumer questions
- Scope and coverage
- Definitions
- Financial definitions
- Currencies
- Sales per store, sales per sq m
- VAT rates
- Abbreviations
- Country codes

- Spending and inflation
- Sector size and forecast
- Leading retailers
- Online
- The consumer
- What we think

- Key points
- Spending growth on a downward path
- - Figure 1: Italy: Consumer spending on electrical goods (inc. VAT), at current prices, 2013 (Mintel estimate)
  - Figure 2: Italy: Consumer spending (incl. VAT), 2009-13
- Inflation
- - Figure 3: Italy: Harmonised indices of consumer prices: Annual % change, JanuaryDecember 2013
- Unit volumes
- - Figure 4: Italy: Unit volume sales of selected major electrical goods categories, 2012-14
  - Figure 5: Italy: Definitions for unit volume market data

- - Figure 6: Italy: Estimated distribution of spending on electrical/electronic goods, 2013

- Key points
- - Figure 7: Italy: Electrical retailers sales, excl. sales tax, 2009-13
- - Figure 8: Italy: Household goods retailers sales, 2009-13
  - Figure 9: Italy: Household goods retailers sales, 2014-18
- Enterprise, outlet and employee numbers
- - Figure 10: Italy: Retail enterprises, 2009-11
  - Figure 11: Italy: Retail employees, full time equivalents, 2009-11

- Key points
- - Figure 12: Italy: Leading electrical retailers sales, 2011-13
  - Figure 13: Italy: Leading electrical retailers outlets, 2011-13
- - Figure 14: Italy: Leading electricals retailers sales per outlet, 2011-13

- - Figure 15: Italy: Leading electricals retailers, market shares, 2011-13

- Key points
- Consumer surveys
- - Figure 16: Italy: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2009-13
- - Figure 17: Italy: Online purchasers of electricals in last 12 months, January 2014

- Key points
- - Figure 18: Italy: The consumer: Retailers from which electrical goods were purchased online in the past 12 months, leading options, January 2014
- - Figure 19: Italy: The consumer: Types of stores from which electrical goods were purchased in the past 12 months, by in-store or online, January 2014
- - Figure 20: Italy: The consumer: Stores from which electrical goods were purchased in the past 12 months, by in-store or online, January 2014
- Customer profiles
- - Figure 21: Italy: Profile of customers, in-store and online, January 2014

- Key points
- What we asked
- - Figure 22: Italy: The consumer: Most important factors in choosing the retailer for electrical goods, January 2014
- - Figure 23: Italy: The consumer: Ranking of important factors in choosing the retailer for electrical goods, January 2014

- What we think
- Ease of transaction, excellence of fulfilment
- €8 billion electricals sales
- A brand as well as a retailer
- Popularity across Europe
- - Figure 24: The consumer: Percentage of respondents having bought electrical goods from Amazon in the past 12 months, November 2013
- Company background
- Company performance
- - Figure 25: Amazon Europe: Group sales performance, excl. sales tax, 2008-13
- Retail offering
- - Figure 26: Number of products listed on Amazon.co.uk, by category, December 2013
- - Figure 27: Amazon.co.uk: Product mix, by number of SKUs, December 2013

- What we think
- Consolidating the business with a focus on the core France and Benelux markets
- Growth opportunities
- Company background
- Company performance
- - Figure 28: Darty plc: Group financial performance, 2008/09-2012/13
- - Figure 29: Darty plc: Outlet data, 2008/09-2012/13
- Retail offering

- What we think
- Company background
- Company performance
- - Figure 30: Dixons retail group: Like-for-like growth, 2012/13 and 2013/14
- - Figure 31: Dixons Retail Plc: Group financial performance, 2008/09-2013/14
- - Figure 32: Dixons Retail Plc: Outlet data, 2008/09-2012/13
- Retail offering
- - Figure 33: Dixons retail: UK sales mix, 2012/13

- What we think
- Company background
- - Figure 34: E-Square: Members and websites, by country of operation, 2014
- - Figure 35: E-Square: Affiliated online stores, 2014
- Company performance
- - Figure 36: E-Square: Members’ estimated retail sales, by country/region, 2011-13
  - Figure 37: E-Square: Members’ approximate store numbers, by country/region, 2011-13
- Denmark
- Finland
- France
- Germany
- Greece
- Italy
- Portugal
- Spain
- UK
- Ukraine
- Retail offering

- What we think
- Company background
- - Figure 38: Euronics: Members, countries and trading names, 2014
- Company performance
- - Figure 39: Euronics International: Group sales performance (excl. VAT), 2009-13
  - Figure 40: Euronics International: Outlet data, 2009-13
  - Figure 41: Euronics International: Sales per outlet, 2009-13
- Retail offering

- What we think
- A tough market place for all
- Challenging conditions in some markets
- Behaving more like a multiple
- Company background
- Online
- - Figure 42: Expert International, online shopping availability, 2014
- Company performance
- - Figure 43: Expert: Estimated sales at retail (excl. sales tax), 2009-13
- - Figure 44: Expert: Outlet data, 2009-13
- Expert Germany
- Expert Italy
- Expert Spain
- Expert France
- Expert Norway (Expert AS)
- Expert Denmark
- Expert Finland
- Expert Sweden
- Expert Greece
- Expert Czech Republic
- Expert Hungary
- Retail offering
- Store formats

- What we think
- A disappointing float
- Slow to respond to market changes
- Building on its reputation
- In better shape as economy improves
- Company background
- Company performance
- - Figure 45: Fnac: Group financial performance, 2008-13
  - Figure 46: Fnac: Sales breakdown, 2009-12
- - Figure 47: Fnac: Group interim financial performance, 2012 and 2013
  - Figure 48: Fnac: Sales breakdown, Interim period, 2012 and 2013
- - Figure 49: Fnac: Outlet data, 2008-12
  - Figure 50: Fnac: Store types, 2012
- Retail offering

- What we think
- Online
- Outside Germany
- Ownership
- Company background
- Company performance
- For the nine months to September 2013
- The first quarter of 2013/14 was dull
- Online sales
- Profitability
- - Figure 51: Media Markt/Saturn: Group sales performance, 2008/09-2012/13
  - Figure 52: Media Markt/Saturn: Outlet data, 2008/09-2012/13
- Retail offering

- Online
- - Figure 53: Europe: Percentage of households with a broadband internet connection, by country, 2009-13
  - Figure 54: Europe: Percentage of all individuals accessing the internet daily, 2009-13
- Consumer confidence
- - Figure 55: Europe: Consumer confidence levels, February 2013-January 2014
- Population
- - Figure 56: Europe: Population, total and by age group, 2010
  - Figure 57: Europe: Forecast population, total and by age group, 2015
  - Figure 58: Europe: Forecast population, total and by age group, 2020
- Gross domestic product
- - Figure 59: Europe: Gross domestic product, at current prices, 2012
  - Figure 60: Europe: Real-terms year-on-year GDP growth, 2009-14
- Consumer spending
- - Figure 61: Europe: Consumer spending, at current prices, 2012
  - Figure 62: Europe: Real-terms year-on-year growth in consumer spending, 2009-12
- Inflation
- - Figure 63: Europe: Harmonised indices of consumer prices – Annual % change, all items, 2009-13
  - Figure 64: Europe: Harmonised indices of consumer prices – Annual % change, personal care products, 2009-13
- Interest rates
- - Figure 65: Europe: Central bank interest rates, 2009-13

- - Figure 66: Most popular stores from where electrical goods were purchased – In-store/Online, by demographics, Italy, January 2014
- - Figure 67: Next most popular stores from where electrical goods were purchased – In-store/Online, by demographics, Italy, January 2014
- - Figure 68: Other stores from where electrical goods were purchased – In-store/Online, by demographics, Italy, January 2014
- - Figure 69: Least popular stores from where electrical goods were purchased – In-store/Online, by demographics, Italy, January 2014
- - Figure 70: Most popular stores from where electrical goods were purchased – In-store, by demographics, Italy, January 2014
- - Figure 71: Next most popular stores from where electrical goods were purchased – In-store, by demographics, Italy, January 2014
- - Figure 72: Other stores from where electrical goods were purchased – In-store, by demographics, Italy, January 2014
- - Figure 73: Most popular stores from where electrical goods were purchased – Online, by demographics, Italy, January 2014
- - Figure 74: Next most popular stores from where electrical goods were purchased – Online, by demographics, Italy, January 2014
- - Figure 75: Other stores from where electrical goods were purchased – Online, by demographics, Italy, January 2014
- - Figure 76: Least popular stores from where electrical goods were purchased – Online, by demographics, Italy, January 2014
- - Figure 77: Most popular most important factors in choosing the retailer for electrical goods, by demographics, Italy, January 2014
- - Figure 78: Next most popular most important factors in choosing the retailer for electrical goods, by demographics, Italy, January 2014
- - Figure 79: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store/Online, Italy, January 2014
- - Figure 80: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store/Online, Italy, January 2014
- - Figure 81: Most important factors in choosing the retailer for electrical goods, by other stores from where electrical goods were purchased – In-store/Online, Italy, January 2014
- - Figure 82: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store, Italy, January 2014
- - Figure 83: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store, Italy, January 2014
- - Figure 84: Most important factors in choosing the retailer for electrical goods, by other stores from where electrical goods were purchased – In-store, Italy, January 2014
- - Figure 85: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – Online, Italy, January 2014
- - Figure 86: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – Online, Italy, January 2014

Electrical Goods Retailing - Italy - February 2014

Table of Contents

Introduction – Europe

Executive Summary

Spending, Inflation and Unit Sales

Channels of distribution

Sector Size and Forecast

The Leading Specialists: Financials and Outlets

Leading Specialists: Market Shares

Online

The Consumer: Where they Shop

The Consumer: What’s Important

Amazon Europe

Darty plc

Dixons Retail Plc

E-Square

Euronics International

Expert International (Europe)

Fnac

Media-Saturn

Appendix – Broader Market Environment

Appendix – The Consumer – Italy