Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: UK health and fitness club market, 2007-17
- Market drivers
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- Figure 2: Trends in Body Mass Index (BMI) of adults in England, by gender, 2008-11
- Companies, brands and innovation
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- Figure 3: Leading UK health and fitness club operators, by number of clubs and members, 2013
- The consumer
- Considerable scope for expansion
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- Figure 4: Current usage of private health and fitness clubs, April 2013
- Monthly payments predominate
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- Figure 5: How people pay for health and fitness club usage, April 2013
- Image and weight loss biggest motivations for current users
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- Figure 6: Motivations for joining a health and fitness club – current users, April 2013
- Potential users motivated by weight loss
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- Figure 7: Motivations for joining a health and fitness club – potential users, April 2013
- Increased flexibility is key to encouraging potential users
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- Figure 8: Factors which might encourage potential users to join or rejoin a health and fitness club, April 2013
- Cost is main reason for lapsing
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- Figure 9: Reasons for no longer using a health and fitness club, April 2013
- Cost and apathy main objections for non-users
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- Figure 10: Reasons for not using a health and fitness club, April 2013
- Home is where the heart is
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- Figure 11: Attitudes towards health and fitness clubs, April 2013
- Technology products provide competition and opportunities for operators
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- Figure 12: Fitness and exercise technology product usage, April 2013
- What we think
Issues in the Market
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- Is there still potential for new club formats?
- How can clubs better target women?
- How can non-budget clubs counter the threat from budget rivals?
- Where are future users most likely to come from and what would encourage them to join or rejoin?
Trend Application
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- Trend: Extend My Brand
- Trend: Help Me Help Myself
- Mintel Futures: Old Gold
Market Drivers
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- Key points
- Around a quarter of adults are classed as obese
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- Figure 13: Trends in Body Mass Index (BMI) of adults in England, by gender, 2008-11
- Figure 14: Trends in Body Mass Index (BMI) of children in England, by gender, 2008-11
- Early signs of recovery in the UK economy?
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- Figure 15: Trends in quarterly GDP, Q1 2008-Q1 2013
- Household incomes still under the cosh
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- Figure 16: Trends in inflation and average weekly earnings, March 2007-March 2013
- Overheads continue to climb
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- Figure 17: Average price of fuels purchased by non-domestic consumers in the UK*, 2008-12
- CRC provides incentive to cut energy use
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- Figure 18: Carbon emissions of leading health and fitness club operators, 2011-12
- Youth unemployment hits the core demographic
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- Figure 19: Unemployment rates, by age band (seasonally adjusted), 2007-12
- Mobile device ownership increasing
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- Figure 20: Electronic products/services have at home, September 2012 and January 2013
- Exercise makes it onto the NHS radar
- Physical activity added to incentive scheme for GPs
- Progress being driven by ukactive
Who’s Innovating?
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- Key points
- Cycling in demand in light of British success
- Shape Up seeks to shake up group exercise
- Virgin Active installs interactive tracking device for swimmers
- Nuffield joins up health and fitness offerings
- Pure Gym follows David Lloyd with app launch
- ReadingMate allows users to read while they run
Market Size and Forecast
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- Key points
- Budget clubs bolster industry
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- Figure 21: UK health and fitness club market, 2007-17
- Forecast
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- Figure 22: Forecast UK health and fitness club market, 2007-17
Segment Performance
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- Key points
- Ancillaries feel the heat
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- Figure 23: UK health and fitness club market, by sector, 2008-12
- Mid-market clubs most affected
- Budget clubs growth mitigates impact on membership revenues
- Flexibility is key to holding on to members
- Average membership fee is around £40 per month
- Budget sector continues to drive outlet growth
Market Share
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- Key points
- Rise of the budget gyms
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- Figure 24: Leading UK health and fitness club operators, by number of clubs and members, 2013
- Leading budget operators
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- Figure 25: Leading UK budget health club operators, by number of clubs, 2011-13
Companies and Products
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- Industry structure
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- Figure 26: Number of health and fitness clubs in the UK, June 2013
- Figure 27: Number of health and fitness clubs* in the UK, by region, January 2013
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- Figure 28: Trends in the number of health and fitness clubs in England and Wales, March 2011-January 2013
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- Figure 29: Trends in the number of health and fitness clubs in Scotland, February 2012-April 2013
- David Lloyd Leisure
- Background
- Services
- Infrastructure and network
- Membership
- Financial performance
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- Figure 30: Financial performance of David Lloyd Leisure Limited in the UK, 2008-11
- Figure 31: Financial performance of Next Generation Clubs Limited in the UK, 2008-11
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- Figure 32: Financial performance of Harbour Club Limited in the UK, 2008-11
- Recent activity
- Virgin Active
- Background
- Services
- Infrastructure and network
- Memberships
- Financial Performance
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- Figure 33: Financial performance of Virgin Active UK, 2007-11
- Recent activity
- Fitness First
- Background
- Services
- Infrastructure and network
- Memberships
- Financial performance
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- Figure 34: Financial performance of Fitness First Clubs Limited in the UK, 2007-11
- Recent activity
- Dave Whelan Sports (DW Sports Fitness)
- Background
- Services
- Infrastructure and network
- Memberships
- Financial performance
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- Figure 35: Financial performance of Dave Whelan Sports* Ltd, 2011 and 2012
- MOP Acquisitions (LAF) (LA fitness)
- Background
- Services
- Infrastructure and network
- Memberships
- Financial performance
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- Figure 36: Financial performance of MOP Acquisitions (LAF) Ltd, 2008-11
- Recent activity
- Pure Gym
- Background
- Services
- Infrastructure and network
- Membership
- Financial performance
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- Figure 37: Financial performance of Pure Gym Ltd, 2011 and 2012
- Recent activity
- The Gym
- Background
- Services
- Infrastructure and network
- Memberships
- Financial performance
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- Figure 38: Financial performance of The Gym Limited, 2010 and 2011
- Recent activity
- Nuffield Health
- Background
- Services
- Infrastructure and network
- Memberships
- Financial performance
- Recent activity
- Bannatyne Fitness
- Background
- Services
- Infrastructure and network
- Memberships
- Financial performance
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- Figure 39: Financial performance of Bannatyne’s Fitness Ltd, 2008-12
- Recent activity
- Other operators
- Total Fitness Health Clubs Ltd
- De Vere Group Ltd
- Club Company Holdings Ltd
- Energie Global Brand Management Ltd
- Fitness 4 Less (Holdings) Ltd
- TruGym
- Xercise4Less
- Active4Less Ltd
- FitSpace Ltd
Brand Communication and Promotion
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- Key points
- Advertising expenditure holds steady
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- Figure 40: Advertising expenditure for health and fitness clubs, 2010-13*
- Virgin Active and David Lloyd are top advertisers
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- Figure 41: Advertising expenditure for health and fitness clubs, by operator, 2010-13
- New Year’s resolutions and summer holidays influence adspend
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- Figure 42: Advertising expenditure for health and fitness clubs, by month, 2012
- Social media presence is varied
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- Figure 43: Number of Twitter followers and Facebook likes for leading health and fitness club operators*, 2013
Considerable Scope for Expansion
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- Key points
- Strong latent demand for health and fitness clubs
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- Figure 44: Current usage of private health and fitness clubs, April 2013
- UK clubs failing to engage women, 35-64-year-olds
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- Figure 45: Comparison of UK and US private health and fitness club membership levels, by gender and age, April 2013
- Current users
- Potential users
- Non-users
- BMI and health club membership
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- Figure 46: Private health and fitness club usage, by BMI, April 2013
Monthly Payments Predominate
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- Key points
- Monthly membership still the dominant payment method
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- Figure 47: How people pay for health and fitness club usage, April 2013
Image and Weight Loss Biggest Motivations for Current Users
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- Key points
- Broad goals most likely to motivate people to join a health and fitness club
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- Figure 48: Motivations for joining a health and fitness club – current users, April 2013
- What women want
- The vanity of youth
Potential Users Motivated by Weight Loss
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- Key points
- Losing weight would be main specific motivation for potential users to join
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- Figure 49: Motivations for joining a health and fitness club – potential users, April 2013
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- Figure 50: Motivations for joining a health and fitness club – potential users, by BMI groups, April 2013
Increased Flexibility is Key to Encouraging Potential Users
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- Key points
- Increased flexibility and reduced risk most likely to encourage people to join
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- Figure 51: Factors which might encourage potential users to join or rejoin a health and fitness club, April 2013
- Obese potential users like the idea of a free trial
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- Figure 52: Factors which might encourage potential users to join or rejoin a health and fitness club, by BMI groups, April 2013
Cost is Main Reason for Lapsing
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- Key points
- Affordability is main reason for leaving
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- Figure 53: Reasons for no longer using a health and fitness club, April 2013
- Obese most likely to feel out of place at health and fitness clubs
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- Figure 54: Reasons for no longer using a health and fitness club, by BMI groups, April 2013
- Getting there can be a problem
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- Figure 55: Reasons for no longer using a health and fitness club, by health and fitness club usage levels, April 2013
Cost and Apathy Main Objections for Non-Users
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- Key points
- Money talks
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- Figure 56: Reasons for not using a health and fitness club, April 2013
Home Is Where The Heart Is
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- Key points
- Home is where the heart is
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- Figure 57: Attitudes towards health and fitness clubs, April 2013
- Current club users would like more flexibility
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- Figure 58: Attitudes towards health and fitness clubs, by health and fitness club usage levels, April 2013
Fitness and Exercise Technology Product Usage
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- Key points
- Screen-based products provide real alternative to health and fitness clubs
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- Figure 59: Fitness and exercise technology product usage, April 2013
Appendix – Market Size Forecast Scenarios
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- Figure 60: UK health and fitness club market size forecast scenarios, 2012-2017
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Appendix – Current Usage of Health and Fitness Clubs
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- Figure 61: Health and fitness club usage levels, by demographics, April 2013
- Figure 62: Motivations for joining a health and fitness club – current users, by BMI groups, April 2013
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Appendix – How People Pay for Health and Fitness Club Usage
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- Figure 63: How people pay to use health and fitness clubs, by demographics, April 2013
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Appendix – Motivations for Joining a Health and Fitness Club – Current Users
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- Figure 64: Motivations for joining a health and fitness club – current users, by demographics, April 2013
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Appendix – Motivations for Joining a Health and Fitness Club – Potential Users
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- Figure 65: Motivations for joining a health and fitness club – potential users, by demographics, April 2013
- Figure 66: Motivations for joining a health and fitness club – potential users, by health and fitness club usage levels, April 2013
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Appendix – Factors Which Might Encourage Potential Users to Join or Rejoin a Health and Fitness Club
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- Figure 67: Most popular factors which might encourage potential users to join or rejoin a health and fitness club, by demographics, April 2013
- Figure 68: Next most popular factors which might encourage potential users to join or rejoin a health and fitness club, by demographics, April 2013
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- Figure 69: Factors which might encourage potential users to join or rejoin a health and fitness club, by motivations for joining a health and fitness club – potential users, April 2013
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Appendix – Reasons For No Longer Using a Health and Fitness Club
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- Figure 70: Most popular reasons for no longer using a health and fitness club, by demographics, April 2013
- Figure 71: Next most popular reasons for no longer using a health and fitness club, by demographics, April 2013
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Appendix – Reasons For Not Using a Health and Fitness Club
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- Figure 72: Reasons for not using a health and fitness club, by demographics, April 2013
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Appendix – Attitudes Towards Health and Fitness Clubs
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- Figure 73: Most popular attitudes towards health and fitness clubs, by demographics, April 2013
- Figure 74: Next most popular attitudes towards health and fitness clubs, by demographics, April 2013
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Appendix – Fitness and Exercise Technology Product Usage
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- Figure 75: Smartphone/tablet fitness/workout/weight loss app technology product usage, by demographics, April 2013
- Figure 76: Web-based social fitness tool technology product usage, by demographics, April 2013
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- Figure 77: Performance-monitoring equipment technology product usage, by demographics, April 2013
- Figure 78: Heart rate monitor technology product usage, by demographics, April 2013
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- Figure 79: Pedometer technology product usage, by demographics, April 2013
- Figure 80: Exercise-oriented video game technology product usage, by demographics, April 2013
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- Figure 81: Exercise DVD technology product usage, by demographics, April 2013
- Figure 82: Exercise video on YouTube technology product usage, by demographics, April 2013
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- Figure 83: A private health and fitness club’s smartphone/tablet app technology product usage, by demographics, April 2013
- Figure 84: Fitness and exercise technology product usage, by health and fitness club usage levels, April 2013
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