Table of Contents
Introduction
-
- Definitions
- Abbreviations
Executive Summary
-
- Market factors
- Discretionary spending comes under consumer reassessment
- Health remains an issue
- Companies, brands and innovation
- Mars dominates adspend
-
- Figure 1: Total advertising expenditure in the snacking market, by top five advertisers, 2008-12
- The consumer
- The vast majority snack at home and on the go
-
- Figure 2: Snacks eaten between meals, September 2012
- Convenience is the main driver to snacking
-
- Figure 3: Factors influencing choice of snack, September 2012
- Half of consumers are adventurous on flavour
-
- Figure 4: Attitudes towards snacking, September 2012
- What we think
Issues in the Market
-
- How can the market continue to appeal to the health-conscious consumer?
- What factors can the market leverage to engage the growing older age groups?
- Are consumers willing to spend on snacks?
- How can the snacking market leverage interest in sharing/smaller formats?
- How can product innovation offer brands standout?
Trend Application
-
- Life – An Informal Affair
- Minimize Me
- 2015 Trend: Brand Intervention
Market Drivers
-
- Key points
- Tight budgets dampen snacking
- Convenience is important to busy consumers
- Health remains a dividing issue
-
- Figure 5: Trends in attitudes towards selected lifestyle statements, 2008-12
- Demographic changes
- Growth in 25-34s will drive on-the-go snacking
-
- Figure 6: Trends in the age structure of the UK population, 2007-12 and 2012-17
- Rise in families bodes well for future growth
-
- Figure 7: Forecast adult population trends, by lifestage, 2007-17
Strengths and Weaknesses
-
- Strengths
- Weaknesses
Who’s Innovating?
-
- Key points
- Definition
- Own-label gains momentum in NPD
-
- Figure 8: New product launches in the snacking market, own-label v branded, 2008-12
- Catering to health-conscious consumers
-
- Figure 9: New product launches in the snacking market, by health claim, 2008-12
- Chocolate
- Salty snacks and crisps
- Fruit and vegetables
- Spice beats fruit as most popular flavour component
-
- Figure 10: New product launches in the snacking market, by top five flavour components, 2008-12
- Packaging revamps have become ubiquitous in snacking market
-
- Figure 11: New product launches, by launch type, 2008-12
- Mini formats look to tap in to ‘grazing’
- Events of 2012 prove inspirational to packaging
- Popcorn and cassava-based snacks on the rise
Companies and Products
-
- Haribo
- Mondelēz International (formerly Kraft Foods)
- Mars
- Nestlé
- PepsiCo – Walkers, SunBites
- United Biscuits
- Ginsters
- Danone
- Kellogg’s
- Whitworths
Brand Research
-
- Brand map
-
- Figure 12: Attitudes towards and usage of brands in the snacking sector, November 2011, January and February 2012
- Correspondence analysis
- Brand attitudes
-
- Figure 13: Attitudes, by snacking brand, November 2011, January and February 2012
- Brand personality
-
- Figure 14: Snacking brand personality – macro image, November 2011, January and February 2012
-
- Figure 15: Snacking brand personality – micro image, November 2011, January and February 2012
- Brand experience
-
- Figure 16: Snacking brand usage, November 2011, January and February 2012
-
- Figure 17: Satisfaction with various snacking brands, November 2011, January and February 2012
-
- Figure 18: Consideration of snacking brands, November 2011, January and February 2012
-
- Figure 19: Consumer perceptions of current snacking brand performance, November 2011, January and February 2012
-
- Figure 20: Snacking brand recommendation – Net Promoter Score, November 2011, January and February 2012
- Brand index
-
- Figure 21: Snacking brand index, November 2011, January and February 2012
- Figure 22: Snacking brand index vs. recommendation, November 2011, January and February 2012
Brand Communication and Promotion
-
- Key points
- Total adspend drops from 2011 peak as major players cut back
-
- Figure 23: Total advertising expenditure in the snacking market, 2008-12
- Chocolate is the most advertised category
-
- Figure 24: Total media advertising expenditure on snacking, by leading categories, 2010-12
- Mars tops advertising ranks, while Cadbury decreases adspend
-
- Figure 25: Total advertising expenditure in the snacking market, by top five advertisers, 2008-12
-
- Figure 26: Total advertising expenditure in the snacking market, by top five brands, 2008-12
Consumer – Snacks Eaten
-
- Key points
- The vast majority snack at home and on the go
-
- Figure 27: Snacks eaten between meals, September 2012
-
- Figure 28: Index of ‘any snack’ eaten between meals when on the go, by demographics (average = 100), September 2012
- Fresh fruit is popular at home/elsewhere, chocolate when on the go
- Women are more likely to snack
-
- Figure 29: Snacks eaten between meals at home/elsewhere, by gender, September 2012
-
- Figure 30: Snacks eaten between meals on the go, by gender, September 2012
Consumer – Snacks Bought
-
- Key points
- Seven in ten buy fresh fruit as a snack
-
- Figure 31: Snacks bought in a typical week, September 2012
- Women are more likely to purchase snacks…
-
- Figure 32: Net difference * between snacks bought in a typical week, by gender, September 2012
- …while the young fail to buy
-
- Figure 33: Snacks bought in a typical week, by age, September 2012
Consumer – Frequency of Snacking
-
- Key points
- Six in ten snack at home at least once a day
-
- Figure 34: Frequency of snacking at home/elsewhere, September 2012
-
- Figure 35: Frequency of snacking on the go, September 2012
- The young are the most frequent snackers at home…
-
- Figure 36: Frequency of snacking at least daily at home/elsewhere/on the go, by age, September 2012
- …while men prefer to snack when elsewhere and on the go
-
- Figure 37: Snacking at least daily at home/elsewhere/on the go, by gender, September 2012
Consumer – Factors Influencing Choice
-
- Key points
- Convenience is the main driver
-
- Figure 38: Factors influencing choice of snack, September 2012
-
- Figure 39: Index of agreement with the influencing factor ‘convenient to eat’, by snacks eaten on the go (average =100), September 2012
- Cost-conscious consumers
- Healthier versions could be key to engaging the over-55s
-
- Figure 40: Health-related factors influencing choice of snack, by age, September 2012
Consumer – Reasons for Snacking
-
- Key points
- Hunger is main reason for consumers to snack
-
- Figure 41: Reasons and occasions why and when consumers snack, September 2012
-
- Figure 42: Times of snacking, by types of snacks eaten, 2012
- Older consumers snack when having a hot drink
-
- Figure 43: Snack ‘when I’m watching TV/DVDs’, by snacks bought in a typical week, September 2012
Consumer – Attitudes Towards Snacking
-
- Key points
- Half of consumers are adventurous on flavour
-
- Figure 44: Attitudes towards snacking, September 2012
-
- Figure 45: Index of agreement with the statement ‘I like to try more exciting flavours in snacks’, by age, annual household income, presence of children and household size (average = 100), September 2012
- Health remains an important consideration
-
- Figure 46: Agreement with statements on health in snacking, by gender, September 2012
- A third of consumers cut back because of cost
- Brands appeal to a third
Appendix – Market Drivers
-
-
- Figure 47: GDP, PDI, consumer expenditure and savings, at constant 2012 prices, 2007-17
- Figure 48: Attitudes towards selected lifestyle statements, by demographics, 2012
-
- Figure 49: Attitudes towards selected lifestyle statements, by demographics, 2012
- Figure 50: Obesity among adults, 1996-2010
-
- Figure 51: UK households, by size, 2007-17
-
Appendix – Who’s Innovating?
-
-
- Figure 52: New product launches in snacking market, by claim category, 2008-12
- Figure 53: New product launches in snacking market, by claim category, 2008-12
-
- Figure 54: New product launches in snacking market, by sub-category, 2008-12
-
Appendix – Brand Research
-
-
- Figure 55: Brand usage, January 2012
- Figure 56: Brand usage, January 2012
-
- Figure 57: Brand usage, November 2012
- Figure 58: Brand usage, January 2012
-
- Figure 59: Brand commitment, November 2011, January and February 2012
- Figure 60: Brand momentum, November 2011, January and February 2012
-
- Figure 61: Brand diversity, November 2011, January and February 2012
- Figure 62: Brand satisfaction, November 2011, January and February 2012
-
- Figure 63: Brand recommendation, November 2011, January and February 2012
- Figure 64: Brand attitude, November 2011, January and February 2012
-
- Figure 65: Brand image – macro image, November 2011, January and February 2012
- Figure 66: Brand image – micro image, November 2011, January and February 2012
- Brand index
-
- Figure 67: Brand index, January 2012
- Figure 68: Brand index, January 2012
- Figure 69: Brand index, November 2011
-
- Figure 70: Brand index, February 2012
-
Appendix – Brand Communication and Promotion
-
-
- Figure 71: Total media advertising expenditure on snacking, by leading advertisers, 2008-12
- Figure 72: Total media advertising expenditure on snacking, by leading brands, 2008-12
-
- Figure 73: Total advertising expenditure in the snacking market, by media type, 2008-12
-
Appendix – Consumer – Snacks Eaten
-
-
- Figure 74: Types of snacks eaten between meals, September 2012
-
- Figure 75: Most popular snacks eaten between meals (at home/elsewhere), by demographics, September 2012
-
- Figure 76: Next most popular snacks eaten between meals (at home/elsewhere), by demographics, September 2012
-
- Figure 77: Other snacks eaten between meals (at home/elsewhere), by demographics, September 2012
-
- Figure 78: Most popular snacks eaten between meals (on the go), by demographics, September 2012
-
- Figure 79: Next most popular snacks eaten between meals (on the go), by demographics, September 2012
-
- Figure 80: Other snacks eaten between meals (on the go), by demographics, September 2012
-
Appendix – Consumer – Snacks Bought
-
-
- Figure 81: Snacks bought in a typical week, September 2012
-
- Figure 82: Most popular snacks bought in a typical week, by demographics, September 2012
-
- Figure 83: Next most popular snacks bought in a typical week, by demographics, September 2012
-
- Figure 84: Other snacks bought in a typical week, by demographics, September 2012
-
Appendix – Consumer – Frequency of Snacking
-
-
- Figure 85: Frequency of snacking, by location, September 2012
-
- Figure 86: Frequency of snacking at home, by demographics, September 2012
-
- Figure 87: Frequency of snacking at home, by demographics, September 2012 (continued)
-
- Figure 88: Frequency of snacking elsewhere, by demographics, September 2012
-
- Figure 89: Next most popular frequency of snacking elsewhere, by demographics, September 2012 (continued)
-
- Figure 90: Frequency of snacking on the go, by demographics, September 2012
-
- Figure 91: Next most popular frequency of snacking on the go, by demographics, September 2012
-
Appendix – Consumer – Factors Influencing Choice
-
-
- Figure 92: Factors influencing choice of snack, September 2012
-
- Figure 93: Most popular factors influencing choice of snack, by demographics, September 2012
-
- Figure 94: Next most popular factors influencing choice of snack, by demographics, September 2012
-
- Figure 95: Other factors influencing choice of snack, by demographics, September 2012
-
- Figure 96: Factors influencing choice of snack, by most popular snacks eaten between meals when on the go, September 2012
-
- Figure 97: Factors influencing choice of snack, by next most popular snacks eaten between meals when on the go, September 2012
-
Appendix – Consumer – Reasons for Snacking
-
-
- Figure 98: Reasons and occasions why and when consumers snack, September 2012
-
- Figure 99: Most popular reasons and occasions why and when consumers snack, by demographics, September 2012
-
- Figure 100: Next most popular reasons and occasions why and when consumers snack, by demographics, September 2012
-
- Figure 101: Other reasons and occasions why and when consumers snack, by demographics, September 2012
-
- Figure 102: Reasons and occasions why and when consumers snack, by snacks bought in a typical week, September 2012
-
- Figure 103: Reasons and occasions why and when consumers snack, by snacks bought in a typical week, September 2012
-
Appendix – Consumer – Attitudes Towards Snacking
-
-
- Figure 104: Attitudes towards snacking, September 2012
-
- Figure 105: Agreement with the statements ‘I like to try more exciting flavours in snacks’ and ‘I would like to see smaller packs so that I eat less’, by demographics, September 2012
-
- Figure 106: Agreement with the statements ‘I have switched from snacks high in sugar/fat to healthier alternatives ’ and ‘I am cutting down on the amount I snack because of health reasons’, by demographics, September 2012
-
- Figure 107: Agreement with the statements ‘I would like to see a wider choice of sharing packs’ and ‘I am cutting down on the amount I snack because of cost’, by demographics, September 2012
-
- Figure 108: Agreement with the statements ‘Healthy snacks are worth paying more for’ and ‘I feel bad if I snack in between meals’, by demographics, September 2012
-
- Figure 109: Agreement with the statements ‘I prefer the taste of branded snacks to own-label’ and ‘Snacking prevents overeating at mealtimes’, by demographics, September 2012
-
Back to top