Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: The value of the UK leisure industry, 2006-16
- Market factors
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- Figure 2: Indexed trends in selected overhead costs for leisure operators, 2006-11
- The consumer
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- Figure 3: Consumers' spending on out-of-home leisure compared to 12 months ago, October 2011
- Figure 4: Leisure activity participation levels (ever do), October 2011
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- Figure 5: Leisure spending trends in the past 12 months, by sector, October 2011
- Figure 6: Leisure spending intentions for the next 12 months, October 2011
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- Figure 7: Leisure consumer target groups, October 2011
- What we think
Issues in the Market
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- What are consumers going to be looking for going forward?
- What opportunities are being created by increasing social media usage?
- What opportunities are being created by increased digital device ownership?
- How can operators respond to rising overheads?
Future Opportunities
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- Trend: Access All Areas
- Trend: FSTR and HYPR
Internal Market Environment
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- Key points
- Rising overheads put the squeeze on margins
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- Figure 8: Trends in the National Minimum Wage compared to the retail price index, 2006-11
- Figure 9: Trends in food prices compared to all retail prices*, 2006-11
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- Figure 10: Trends in utility prices* paid by non-domestic consumers, 2006-11
- Legislation and regulation
- Planning policy
- Carbon Reduction Commitment adds further costs
- Business development trends
- Private equity retains strong presence
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- Figure 11: Examples of private equity ownership in the leisure industry, December 2011
- Rise of the zombie
- Prepacks to be sent packing?
Broader Market Environment
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- Key points
- Economic woes derail and delay recovery
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- Figure 12: GDP, PDI, consumer expenditure and savings, at constant 2011 prices, 2006-16
- Figure 13: GDP quarterly percentage change, Q1 2006-Q3 2011
- Earnings stagnation piles on pressure for households
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- Figure 14: Trends in average full-time earnings, 2007-11
- Consumers concerned about employment prospects
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- Figure 15: UK unemployment rates (seasonally adjusted), Q1 2006-Q2 2011*
- Figure 16: UK unemployment rates, by age band (seasonally adjusted), 2006-11*
- Consumer prices shoot up
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- Figure 17: Trends in the Consumer Price Index, August 2009-October 2011
- Consumer confidence remains fragile
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- Figure 18: Trends in UK consumer confidence, January 2008-November 2011
- Age group trends offer little comfort to leisure operators
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- Figure 19: Trends in the age structure of the UK population, by gender, 2006-16
- Upmarket growth potential?
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- Figure 20: Forecast adult population trends, by socio-economic group, 2006-16
- Retired and families lifestages set to grow
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- Figure 21: Forecast adult population trends, by lifestage, 2006-16
- Household size polarises
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- Figure 22: UK households, by size, 2006-16
- The impact of technology
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- Figure 23: Broadband penetration, 2006-11
- Figure 24: Electronic products/services have at home, July 2009-July 2011
Market Size and Forecast
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- Key points
- Economic weakness takes its toll on industry
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- Figure 25: Value of the UK leisure* industry, 2006-11
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- Figure 26: Trends in the value of the UK leisure* industry, 2006-11
- Forecast
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- Figure 27: Value forecast for UK leisure industry, 2006-16
- Eating and drinking out accounts for two thirds of spend
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- Figure 28: Value of the UK leisure* industry, by segment, 2006-11
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- Figure 29: Value of the UK leisure* industry, by segment, 2011
- The winners and losers: long term
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- Figure 30: Value growth rates for leisure industry sectors, 2006-11
- The winners and losers: short term
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- Figure 31: Value growth rates for leisure industry sectors, 2010-11
Companies and Products
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- Major players
- Tate Gallery
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- Figure 32: Financial performance of Tate, 2006-11
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- Figure 33: Visitor statistics of Tate, 2010 and 2011
- Cineworld Group plc
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- Figure 34: Financial performance of Cineworld plc, 2006-10
- Whitbread plc
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- Figure 35: Financial performance of Whitbread plc, 2007-11
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- Figure 36: Whitbread plc, restaurant outlet numbers, 2009-11
- Merlin Entertainments Group Ltd
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- Figure 37: Financial performance of Merlin Entertainments Group Ltd, 2006-10
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- Figure 38: Revenue, by segment for Merlin Entertainments Group Ltd, 2009 and 2010
- Figure 39: Visitors, by segment for Merlin Entertainments Group Ltd, 2009 and 2010
- Virgin Active
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- Figure 40: Financial performance of Virgin Active UK, 2006-10
- Figure 41: Financial performance of New Esporta Holding Ltd, 2005-09
- Zoological Society of London (ZSL)
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- Figure 42: Key financial data of the Zoological Society of London, 2006-10
- JD Wetherspoon plc
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- Figure 43: Financial performance of JD Wetherspoon plc, 2007-11
Leisure Spending Trends
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- Key points
- Nearly two in five have cut back leisure spending in the past year
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- Figure 44: Consumers' spending on out-of-home leisure compared to 12 months ago, October 2011
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- Figure 45: Consumers' spending on out-of-home leisure compared to 12 months ago, by financial situation compared to a year or so ago, October 2011
The Balance Between In- and Out-of-Home Leisure
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- Key points
- More than two in five going out less than a year ago
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- Figure 46: Consumers’ division between in- and out-of-home leisure compared to 12 months ago, October 2011
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- Figure 47: Consumers’ division between in- and out-of-home leisure compared to 12 months ago, by financial situation compared to a year or so ago, October 2011
Leisure Activity Participation and Frequency Levels
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- Key points
- A nation of gamblers?
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- Figure 48: Leisure activity participation and frequency levels, October 2011
- Who gambles most often?
- Who drinks most often in pubs and bars?
- Who eats out most often in restaurants?
- Who eats out most often in pubs and bars?
- Who goes to the cinema most often?
- Who goes to leisure centres and swimming pools most often?
- Who goes to health and fitness clubs most often?
- Who goes to live sport most often?
- Who goes to nightclubs most often?
- Who goes to cultural venues most often?
- Who goes to music concerts and festivals most often?
- Who goes to the theatre most often?
- Who goes tenpin bowling most often?
- Who goes to zoos/wildlife attractions most often?
- Who goes to theme parks most often?
- How much overlap is there between sectors?
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- Figure 49: Leisure activity participation and frequency levels (frequent), by most popular leisure activity participation and frequency levels (frequent), October 2011
- Figure 50: Leisure activity participation and frequency levels (frequent), by next most popular leisure activity participation and frequency levels (frequent), October 2011
- Better off have buoyed top-performing sectors
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- Figure 51: Leisure activity participation, by financial situation compared to a year or so ago, October 2011
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- Figure 52: Leisure activity participation, by consumers' spending on out-of-home leisure compared to 12 months ago, October 2011
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- Figure 53: Leisure activity participation, by consumers’ division between in- and out-of-home leisure compared to 12 months ago, October 2011
Leisure Spending Trends by Sector
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- Key points
- Restaurants and pubs most affected by cutbacks
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- Figure 54: Leisure spending trends in past 12 months, by sector, October 2011
- Who cut back?
- Who spent more?
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- Figure 55: Leisure activities net spending trend* in past 12 months, by sector, October 2011
Leisure Spending Intentions
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- Key points
- Further pain in store for restaurants and pubs
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- Figure 56: Leisure spending intentions for the next 12 months, October 2011
- Who’s planning to cut back?
- Who’s planning to spend more?
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- Figure 57: Leisure activities forecast net spending trend* in next 12 months, by sector, October 2011
Attitudes towards Leisure
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- Key points
- Attention to detail and value are key in consumers’ minds
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- Figure 58: Attitudes towards leisure time and visiting leisure venues, October 2011
- Consumers like to talk about their experiences – good or bad
- Three-quarters always on the lookout for special offers and deals
- Keep it clean
- Families cutting back on secondary spending
- All-inclusive concept would find takers
- Older, affluent prefer to drive, younger, students need transport links
- Families look to free leisure to relieve pressure
- Younger people use nights out to cheer up
- Social media influence is growing
- Leisure on the never-never
- Service and hygiene particularly important to cultural venue visitors
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- Figure 59: Attitudes towards leisure time and visiting leisure venues, by most popular leisure activity participation levels, October 2011
- Figure 60: Attitudes towards leisure time and visiting leisure venues, by next most popular leisure activity participation levels, October 2011
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- Figure 61: Attitudes towards leisure time and visiting leisure venues, by other leisure activity participation levels, October 2011
Leisure Consumer Target Groups
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- Key points
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- Figure 62: Leisure consumer target groups, October 2011
- Squeezed
- Disengaged
- Influenced
- Quality Freaks
- Transport-reliant
- Nearly half of Squeezed have reduced leisure spending in the past year...
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- Figure 63: Consumers' spending on out-of-home leisure compared to 12 months ago, by target groups, October 2011
- ...and to be going out less
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- Figure 64: Consumers’ division between in- and out-of-home leisure compared to 12 months ago, by target groups, October 2011
- Influenced have the highest overall levels of participation
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- Figure 65: Leisure activity participation and frequency levels, by target groups, October 2011
Appendix – Broader Market Environment
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- Figure 66: Broadband penetration, by demographics, 2006-11
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Appendix – Market Size and Forecast
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- Figure 67: Value forecast for UK leisure industry, best and worst case scenarios, 2011-16
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Appendix – Leisure Spending Trends
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- Figure 68: Consumers' spending on out-of-home leisure compared to 12 months ago, by demographics, October 2011
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Appendix – The Balance Between In– and Out-of-home Leisure
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- Figure 69: Consumers’ division between in- and out-of-home leisure compared to 12 months ago, by demographics, October 2011
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Appendix – Leisure Activity Participation and Frequency Levels
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- Figure 70: Leisure activity participation in gambling and frequency levels, by demographics, October 2011
- Figure 71: Leisure activity participation in drinking in pubs/bars and frequency levels, by demographics, October 2011
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- Figure 72: Leisure activity participation in eating out at restaurants and frequency levels, by demographics, October 2011
- Figure 73: Leisure activity participation in eating out at pubs and frequency levels, by demographics, October 2011
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- Figure 74: Leisure activity participation in going to the cinema and frequency levels, by demographics, October 2011
- Figure 75: Leisure activity participation in using a public leisure centre and frequency levels, by demographics, October 2011
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- Figure 76: Leisure activity participation in using a private health and fitness club and frequency levels, by demographics, October 2011
- Figure 77: Leisure activity participation in attending live sports events and frequency levels, by demographics, October 2011
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- Figure 78: Leisure activity participation in going to a nightclub and frequency levels, by demographics, October 2011
- Figure 79: Leisure activity participation in visiting a cultural venue and frequency levels, by demographics, October 2011
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- Figure 80: Leisure activity participation in going to music concerts/festivals and frequency levels, by demographics, October 2011
- Figure 81: Leisure activity participation in going to the theatre and frequency levels, by demographics, October 2011
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- Figure 82: Leisure activity participation in going tenpin bowling and frequency levels, by demographics, October 2011
- Figure 83: Leisure activity participation in visiting a zoo/wildlife attraction and frequency levels, by demographics, October 2011
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- Figure 84: Leisure activity participation in going to a theme park and frequency levels, by demographics, October 2011
- Figure 85: Leisure activity participation and frequency levels (any participation), by most popular leisure activity participation and frequency levels (any participation), October 2011
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- Figure 86: Leisure activity participation and frequency levels (any participation), by next most popular leisure activity participation and frequency levels (any participation), October 2011
- Figure 87: Leisure activity participation and frequency levels (any participation), by other leisure activity participation and frequency levels (any participation), October 2011
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Appendix – Leisure Spending Trends by Sector
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- Figure 88: Leisure spending trends in ‘Gamble (eg play Lottery, bet, play bingo, fruit machines etc)’ in past 12 months, by demographics, October 2011
- Figure 89: Leisure spending trends in ‘Drink in pubs/bars’ in past 12 months, by demographics, October 2011
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- Figure 90: Leisure spending trends in ‘Eat out at restaurants’ in past 12 months, by demographics, October 2011
- Figure 91: Leisure spending trends in ‘Eat out at pubs’ in past 12 months, by demographics, October 2011
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- Figure 92: Leisure spending trends in ‘Go to the cinema’ in past 12 months, by demographics, October 2011
- Figure 93: Leisure spending trends in ‘Use a public leisure centre’ in past 12 months, by demographics, October 2011
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- Figure 94: Leisure spending trends in ‘Use a private health and fitness club (eg David Lloyd)’ in past 12 months, by demographics, October 2011
- Figure 95: Leisure spending trends in ‘Attend live sports events (eg football, rugby, cricket)’ in past 12 months, by demographics, October 2011
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- Figure 96: Leisure spending trends in ‘Go to a nightclub’ in past 12 months, by demographics, October 2011
- Figure 97: Leisure spending trends in ‘Visit a cultural venue (eg museum, gallery)’ in past 12 months, by demographics, October 2011
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- Figure 98: Leisure spending trends in ‘Go to music concerts/festivals’ in past 12 months, by demographics, October 2011
- Figure 99: Leisure spending trends in ‘Go to the theatre (eg for plays, musicals)’ in past 12 months, by demographics, October 2011
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- Figure 100: Leisure spending trends in ‘Go tenpin bowling’ in past 12 months, by demographics, October 2011
- Figure 101: Leisure spending trends in ‘Visit a zoo/wildlife attraction (eg London Zoo, aquariums)’ in past 12 months, by demographics, October 2011
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- Figure 102: Leisure spending trends in ‘Go to a theme park’ in past 12 months, by demographics, October 2011
- Figure 103: Leisure spending trends in ‘Gamble (eg play Lottery, bet, play bingo, fruit machines etc)’ in past 12 months, by financial situation compared to a year or so ago, October 2011
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- Figure 104: Leisure spending trends in ‘Drink in pubs/bars’ in past 12 months, by financial situation compared to a year or so ago, October 2011
- Figure 105: Leisure spending trends in ‘Eat out at restaurants’ in past 12 months, by financial situation compared to a year or so ago, October 2011
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- Figure 106: Leisure spending trends in ‘Eat out at pubs’ in past 12 months, by financial situation compared to a year or so ago, October 2011
- Figure 107: Leisure spending trends in ‘Go to the cinema’ in past 12 months, by financial situation compared to a year or so ago, October 2011
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- Figure 108: Leisure spending trends in ‘Use a public leisure centre’ in past 12 months, by financial situation compared to a year or so ago, October 2011
- Figure 109: Leisure spending trends in ‘Use a private health and fitness club (eg David Lloyd)’ in past 12 months, by financial situation compared to a year or so ago, October 2011
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- Figure 110: Leisure spending trends in ‘Attend live sports events (eg football, rugby, cricket)’ in past 12 months, by financial situation compared to a year or so ago, October 2011
- Figure 111: Leisure spending trends in ‘Go to a nightclub’ in past 12 months, by financial situation compared to a year or so ago, October 2011
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- Figure 112: Leisure spending trends in ‘Visit a cultural venue (eg museum, gallery)’ in past 12 months, by financial situation compared to a year or so ago, October 2011
- Figure 113: Leisure spending trends in ‘Go to music concerts/festivals’ in past 12 months, by financial situation compared to a year or so ago, October 2011
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- Figure 114: Leisure spending trends in ‘Go to the theatre (eg for plays, musicals)’ in past 12 months, by financial situation compared to a year or so ago, October 2011
- Figure 115: Leisure spending trends in ‘Go tenpin bowling’ in past 12 months, by financial situation compared to a year or so ago, October 2011
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- Figure 116: Leisure spending trends in ‘Visit a zoo/wildlife attraction (eg London Zoo, aquariums)’ in past 12 months, by financial situation compared to a year or so ago, October 2011
- Figure 117: Leisure spending trends in ‘Go to a theme park’ in past 12 months, by financial situation compared to a year or so ago, October 2011
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Appendix – Leisure Spending Intentions
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- Figure 118: Leisure spending intentions of ‘Gamble (eg play Lottery, bet, play bingo, fruit machines etc)’ for the next 12 months, by demographics, October 2011
- Figure 119: Leisure spending intentions of ‘Drink in pubs/bars’ for the next 12 months, by demographics, October 2011
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- Figure 120: Leisure spending intentions of ‘Eat out at restaurants’ for the next 12 months, by demographics, October 2011
- Figure 121: Leisure spending intentions of ‘Eat out at pubs’ for the next 12 months, by demographics, October 2011
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- Figure 122: Leisure spending intentions of ‘Go to the cinema’ for the next 12 months, by demographics, October 2011
- Figure 123: Leisure spending intentions of ‘Use a public leisure centre’ for the next 12 months, by demographics, October 2011
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- Figure 124: Leisure spending intentions of ‘Use a private health and fitness club (eg David Lloyd)’ for the next 12 months, by demographics, October 2011
- Figure 125: Leisure spending intentions of ‘Attend live sports events (eg football, rugby, cricket)’ for the next 12 months, by demographics, October 2011
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- Figure 126: Leisure spending intentions of ‘Go to a nightclub’ for the next 12 months, by demographics, October 2011
- Figure 127: Leisure spending intentions of ‘Visit a cultural venue (eg museum, gallery)’ for the next 12 months, by demographics, October 2011
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- Figure 128: Leisure spending intentions of ‘Go to music concerts/festivals’ for the next 12 months, by demographics, October 2011
- Figure 129: Leisure spending intentions of ‘Go to the theatre (eg for plays, musicals)’ for the next 12 months, by demographics, October 2011
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- Figure 130: Leisure spending intentions of ‘Go tenpin bowling’ for the next 12 months, by demographics, October 2011
- Figure 131: Leisure spending intentions of ‘Visit a zoo/wildlife attraction (eg London Zoo, aquariums)’ for the next 12 months, by demographics, October 2011
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- Figure 132: Leisure spending intentions of ‘Go to a theme park’ for the next 12 months, by demographics, October 2011
- Figure 133: Leisure spending intentions of ‘Gamble (eg play Lottery, bet, play bingo, fruit machines etc)’ for the next 12 months, by financial situation over the next year or so, October 2011
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- Figure 134: Leisure spending intentions of ‘Drink in pubs/bars’ for the next 12 months, by financial situation over the next year or so, October 2011
- Figure 135: Leisure spending intentions of ‘Eat out at restaurants’ for the next 12 months, by financial situation over the next year or so, October 2011
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- Figure 136: Leisure spending intentions of ‘Eat out at pubs’ for the next 12 months, by financial situation over the next year or so, October 2011
- Figure 137: Leisure spending intentions of ‘Go to the cinema’ for the next 12 months, by financial situation over the next year or so, October 2011
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- Figure 138: Leisure spending intentions of ‘Use a public leisure centre’ for the next 12 months, by financial situation over the next year or so, October 2011
- Figure 139: Leisure spending intentions of ‘Use a private health and fitness club (eg David Lloyd)’ for the next 12 months, by financial situation over the next year or so, October 2011
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- Figure 140: Leisure spending intentions of ‘Attend live sports events (eg football, rugby, cricket)’ for the next 12 months, by financial situation over the next year or so, October 2011
- Figure 141: Leisure spending intentions of ‘Go to a nightclub’ for the next 12 months, by financial situation over the next year or so, October 2011
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- Figure 142: Leisure spending intentions of ‘Visit a cultural venue (eg museum, gallery)’ for the next 12 months, by financial situation over the next year or so, October 2011
- Figure 143: Leisure spending intentions of ‘Go to music concerts/festivals’ for the next 12 months, by financial situation over the next year or so, October 2011
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- Figure 144: Leisure spending intentions of ‘Go to the theatre (eg for plays, musicals)’ for the next 12 months, by financial situation over the next year or so, October 2011
- Figure 145: Leisure spending intentions of ‘Go tenpin bowling’ for the next 12 months, by financial situation over the next year or so, October 2011
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- Figure 146: Leisure spending intentions of ‘Visit a zoo/wildlife attraction (eg London Zoo, aquariums)’ for the next 12 months, by financial situation over the next year or so, October 2011
- Figure 147: Leisure spending intentions of ‘Go to a theme park’ for the next 12 months, by financial situation over the next year or so, October 2011
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Appendix – Attitudes towards Leisure
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- Figure 148: Most popular agreement with attitudes towards leisure time and visiting leisure venues, by demographics, October 2011
- Figure 149: Next most popular agreement with attitudes towards leisure time and visiting leisure venues, by demographics, October 2011
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- Figure 150: Other agreement with attitudes towards leisure time and visiting leisure venues, by demographics, October 2011
- Figure 151: Least popular agreement with attitudes towards leisure time and visiting leisure venues, by demographics, October 2011
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Appendix – Leisure Consumer Target Groups
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- Figure 152: Leisure consumer target groups, by demographics, October 2011
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- Figure 153: Leisure spending trends in ‘Gamble (eg play Lottery, bet, play bingo, fruit machines etc)’ in past 12 months, by target groups, October 2011
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- Figure 154: Leisure spending trends in ‘Drink in pubs/bars’ in past 12 months, by target groups, October 2011
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- Figure 155: Leisure spending trends in ‘Eat out at restaurants’ in past 12 months, by target groups, October 2011
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- Figure 156: Leisure spending trends in ‘Eat out at pubs’ in past 12 months, by target groups, October 2011
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- Figure 157: Leisure spending trends in ‘Go to the cinema’ in past 12 months, by target groups, October 2011
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- Figure 158: Leisure spending trends in ‘Use a public leisure centre’ in past 12 months, by target groups, October 2011
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- Figure 159: Leisure spending trends in ‘Use a private health and fitness club (eg David Lloyd)’ in past 12 months, by target groups, October 2011
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- Figure 160: Leisure spending trends in ‘Attend live sports events (eg football, rugby, cricket)’ in past 12 months, by target groups, October 2011
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- Figure 161: Leisure spending trends in ‘Go to a nightclub’ in past 12 months, by target groups, October 2011
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- Figure 162: Leisure spending trends in ‘Visit a cultural venue (eg museum, gallery)’ in past 12 months, by target groups, October 2011
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- Figure 163: Leisure spending trends in ‘Go to music concerts/festivals’ in past 12 months, by target groups, October 2011
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- Figure 164: Leisure spending trends in ‘Go to the theatre (eg for plays, musicals)’ in past 12 months, by target groups, October 2011
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- Figure 165: Leisure spending trends in ‘Go tenpin bowling’ in past 12 months, by target groups, October 2011
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- Figure 166: Leisure spending trends in ‘Visit a zoo/wildlife attraction (eg London Zoo, aquariums)’ in past 12 months, by target groups, October 2011
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- Figure 167: Leisure spending trends in ‘Go to a theme park’ in past 12 months, by target groups, October 2011
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- Figure 168: Leisure spending intentions of ‘Gamble (eg play Lottery, bet, play bingo, fruit machines etc)’ for the next 12 months, by target groups, October 2011
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- Figure 169: Leisure spending intentions of ‘Drink in pubs/bars’ for the next 12 months, by target groups, October 2011
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- Figure 170: Leisure spending intentions of ‘Eat out at restaurants’ for the next 12 months, by target groups, October 2011
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- Figure 171: Leisure spending intentions of ‘Eat out at pubs’ for the next 12 months, by target groups, October 2011
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- Figure 172: Leisure spending intentions of ‘Go to the cinema’ for the next 12 months, by target groups, October 2011
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- Figure 173: Leisure spending intentions of ‘Use a public leisure centre’ for the next 12 months, by target groups, October 2011
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- Figure 174: Leisure spending intentions of ‘Use a private health and fitness club (eg David Lloyd)’ for the next 12 months, by target groups, October 2011
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- Figure 175: Leisure spending intentions of ‘Attend live sports events (eg football, rugby, cricket)’ for the next 12 months, by target groups, October 2011
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- Figure 176: Leisure spending intentions of ‘Go to a nightclub’ for the next 12 months, by target groups, October 2011
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- Figure 177: Leisure spending intentions of ‘Visit a cultural venue (eg museum, gallery)’ for the next 12 months, by target groups, October 2011
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- Figure 178: Leisure spending intentions of ‘Go to music concerts/festivals’ for the next 12 months, by target groups, October 2011
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- Figure 179: Leisure spending intentions of ‘Go to the theatre (eg for plays, musicals)’ for the next 12 months, by target groups, October 2011
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- Figure 180: Leisure spending intentions of ‘Go tenpin bowling’ for the next 12 months, by target groups, October 2011
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- Figure 181: Leisure spending intentions of ‘Visit a zoo/wildlife attraction (eg London Zoo, aquariums)’ for the next 12 months, by target groups, October 2011
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- Figure 182: Leisure spending intentions of ‘Go to a theme park’ for the next 12 months, by target groups, October 2011
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- Figure 183: Attitudes towards leisure time and visiting leisure venues, by target groups, October 2011
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