Table of Contents
Market in Brief
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- Retail sales forecasts
- Outlook for electricals retailing
- Market size and performance
- The European competitive landscape
Report Scope
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- Company coverage
- Definitions
- Retail sector sales
- Market sizes
- Abbreviations
- Technical notes
- Financial definitions
- Currencies
- Country codes
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- Figure 1: Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2011
European Summary
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- The European electricals market
- Early signs of a 2010 recovery
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- Figure 3: Europe: Estimated electricals market size, by country, 2006-10
- Confidence breeding growth
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- Figure 4: Europe: Percentage change in consumer spending on electricals (in local currency), 2009-10
- Largest markets in Northern Europe
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- Figure 5: Europe: Spending on electricals per capita, 2010
- Consumer attitudes to technology
- Buying new gadgets and appliances
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- Figure 6: Europe: Attitudes to the statement “I love to buy new gadgets and appliances”, 2006-10
- Cutting out quality
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- Figure 7: Europe: Agreement with the statement “I pay more for products that make my life easier”, 2006-10
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- Figure 8: Europe: Agreement with the statement “It’s worth paying extra for quality goods”, 2006-10
- The rise of the internet
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- Figure 9: Europe: Agreement with the statement “When I need information the first place I look is the internet”, 2006-10
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- Figure 10: Europe: Comparison between change in consumer agreement with the statement “I tend to be influenced by comments/reviews online by other users” with change in agreement with “I feel reassured using products recommended by an expert”, 2006-10
- Electricals specialists
- Specialists feeling the strain
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- Figure 11: Europe: Electrical specialists sector sales, by country, 2006-10
- Mixed performance across Europe
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- Figure 12: Europe: Electricals specialists’ sector sales growth in local currency, 2009-10
- Europe – Retail competitor analysis
- Leading retailers
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- Figure 13: Top 20 leading electricals retailers, 2009 and 2010
- European market shares
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- Figure 14: Europe: Leading electricals retailers share of electricals specialists’ sales, market share, 2009-10
- European outlook
- Sector sales forecasts
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- Figure 15: Europe: Sector sales forecasts, 2011 and 2016
Austria
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- The electricals market
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- Figure 16: Austria: Consumer expenditure on electricals and related categories, 2005-09
- Electrical retailers’ sales and forecasts
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- Figure 17: Austria: Electrical retail sales, 2006-11
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- Figure 18: Austria: Electrical retail sales forecasts, 2012-16
- Leading specialists
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- Figure 19: Austria: Leading electrical specialists, 2010
- Market shares
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- Figure 20: Austria: Leading electrical specialists’ market shares, 2010
Belgium
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- The electricals market
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- Figure 21: Belgium: Consumer expenditure on electricals and related categories, 2005-09
- Electricals retailers’ sales and forecasts
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- Figure 22: Belgium: Retail sales, 2006-11
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- Figure 23: Belgium: Retail sales forecasts, 2012-16
- Retail outlets and enterprises
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- Figure 24: Belgium: Retail businesses, 2003-07
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- Figure 25: Belgium: Electrical retail outlets, 2008
- Leading specialists
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- Figure 26: Belgium: Leading electricals retailers, 2010
- Market shares
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- Figure 27: Belgium: Leading retailers’ share of electrical specialists sales, 2010
Czech Republic
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- The electricals market
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- Figure 28: Czech Republic: Consumer expenditure electricals and related categories, 2005-09
- Electricals retailers’ sales and forecasts
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- Figure 29: Czech Republic: Household goods retail sales, 2006-11 (F)
- Figure 30: Czech Republic: Electrical retail sales forecasts, 2012-16
- Leading specialists
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- Figure 31: Czech Republic: Leading electricals retailers, 2010
- Market shares
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- Figure 32: Czech Republic: Leading retailers’ share of electrical specialists’ sales, 2010
Denmark
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- The electricals market
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- Figure 33: Denmark: Consumer expenditure on electricals and related categories, 2006-10
- Channels of distribution
- Sector size and forecast
- The economy
- The electricals retail sector
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- Figure 34: Denmark: Electrical retailers’ sales, 2006-09
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- Figure 35: Denmark: electrical Retailers; sales, 2006-11
- Forecast
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- Figure 36: Denmark: electrical retailers’ sales, 2012-16
- Enterprise data
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- Figure 37: Denmark: Specialist electricals retailers’ enterprise numbers, 2006-08
- Leading specialists
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- Figure 38: Denmark: Leading electricals retailers, 2009
Finland
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- The electricals market
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- Figure 39: Finland: Household expenditure on electricals, 2006-10
- Channels of distribution
- Sector size and forecast
- The economy
- The electricals retail sector
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- Figure 40: Finland: Electrical retailers’ retail sales, 2007-09
- Figure 41: Finland: Electrical retailers’ sales, 2006-11
- Forecast
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- Figure 42: Finland: Electrical retailers’ sales, 2012-16
- Outlet and enterprise data
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- Figure 43: Finland: Number of electricals retail enterprises, 2007-09
- Figure 44: Finland: Number of electricals retail outlets, 2007-09
- Leading specialists
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- Figure 45: Finland: Leading electricals retailers, 2009
France
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- Market in brief
- Broader market environment
- Key points
- Consumer attitudes to electricals
- Impact of the downturn
- Quality counts
- Embracing the internet
- Caring for the environment
- Consumer trends
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- Figure 46: Trends in attitudes towards shopping, the internet and technology, France, 2006-10
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- Figure 47: France: % of consumers purchasing products online, 2006-10
- Competitive context
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- Figure 48: France: Consumer spending on electricals and other selected categories, 2005-09
- Low consumer confidence leads to declines in electricals spend
- Rampant deflation
- White goods remain more robust
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- Figure 49: France: Consumer price index for selected categories, 2001-10
- Channels of distribution
- Sector size and forecast
- Key points
- Economic outlook
- Retail sales forecasts
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- Figure 50: France: Electricals retail sales, 2006-16
- Enterprise data
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- Figure 51: France: Electricals specialists, enterprise data, 2004-08
- Retail competitor analysis
- Key findings
- Darty leads the way
- Fnac the entertainment hub
- Bigger Boulanger, goodbye Media Saturn
- Buying groups
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- Figure 52: France: Leading electricals players, 2010
- Market shares
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- Figure 53: France: Electrical specialists’ market shares,
- Website usage
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- Figure 54: France: top retail websites, by number of unique visitors, January 2011
Germany
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- Market in brief
- Broader market environment
- Implications for electrical retailers
- Consumer attitudes
- Opinion appreciated – but not sought online
- Frugality trumps quality
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- Figure 55: Trends in agreement with selected lifestyle statements, Germany, 2006-10
- Who thinks what
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- Figure 56: Germany: % of consumers purchasing products online, 2006-10
- Competitive context
- Key findings
- Consumer spending
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- Figure 57: Germany: Consumer spending on electricals and related goods, by major category, 2005-09
- Impact of deflation
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- Figure 58: Germany: Consumer prices inflation for selected categories, Jan 2010-Feb 2011
- Channels of distribution
- Sector size and forecast
- Key findings
- Economic outlook
- Retail sales and forecasts
- Technical note
- Performance and forecast
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- Figure 59: Germany: Electrical retail sales, 2006-11 (f)
- Figure 60: Germany: Electrical retail sales forecast, 2012-16
- Breakdown by sub-category
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- Figure 61: Germany: Electrical retail sales, 2008
- Electricals specialists’ prospects
- Outlets, enterprises and sales area
- Technical note
- Outlets
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- Figure 62: Germany: Outlet numbers, 2002 and 2007
- Enterprises
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- Figure 63: Germany: Enterprise numbers, 2008
- Sales area
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- Figure 64: Germany: Electricals specialists’ sales area, 2007
- Retail competitor analysis
- Key findings
- Leading specialists
- Top operators
- Multichannel moves to underpin top-line growth
- Mixed fortunes for leading voluntary groups
- Product exclusivity
- Others
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- Figure 65: Germany: Leading electrical specialists, 2010
- Market shares
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- Figure 66: Germany: Leading electrical specialists’ market shares, 2010
- Website usage
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- Figure 67: Germany: Top 10 electrical retail websites by number of unique visitors, January 2011
Greece
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- The electricals market
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- Figure 68: Greece: Consumer expenditure on electricals and related categories, 2005-09
- Electricals retailers’ sales and forecasts
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- Figure 69: Greece: Retail sales, 2006-11
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- Figure 70: Greece: Retail sales forecasts, 2012-16
- Retail enterprises
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- Figure 71: Greece: Retail businesses, 2003-07
- Leading specialists
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- Figure 72: Greece: Leading electricals retailers, 2010
- Market shares
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- Figure 73: Greece: Leading retailers’ share of electrical specialists sales, 2010
Hungary
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- The electricals market
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- Figure 74: Hungary: Consumer expenditure on electricals and related categories, 2005-09
- Electricals retailers’ sales and forecasts
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- Figure 75: Hungary: Retail sales, 2006-11
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- Figure 76: Hungary: Retail sales forecasts, 2012-16
- Retail outlets and enterprises
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- Figure 77: Hungary: Retail businesses, 2003-08
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- Figure 78: Hungary: Retail outlets, 2005-09
- Leading specialists
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- Figure 79: Hungary: Leading electricals specialists, 2010
- Market shares
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- Figure 80: Hungary: Leading retailers’ estimated share of electrical specialists’ sales, 2010
Republic of Ireland
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- The electricals market
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- Figure 81: Ireland: Consumer expenditure on electricals and related categories, 2005-09
- Electricals retailers’ sales and forecasts
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- Figure 82: Ireland: Retail sales, 2006-11
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- Figure 83: Ireland: Retail sales forecasts, 2012-16
- Retail enterprises
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- Figure 84: Republic of Ireland: Retail businesses, 2003-07
- Leading specialists
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- Figure 85: Republic of Ireland: Leading electricals retailers, 2010
- Market shares
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- Figure 86: Republic of Ireland: Leading retailers’ share of electrical specialists sales, 2010
Italy
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- Market in brief
- Broader market environment
- Implications for electrical retailers
- On-line purchases
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- Figure 87: Italy: % of consumers purchasing products online, 2006-10
- Competitive context
- Key points
- Consumer spending
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- Figure 88: Italy: Consumer spending on electrical and related goods, 2005-09
- Consumer prices inflation
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- Figure 89: Italy: Consumer prices inflation for various categories, Jan 2010-Feb 2011
- Channels of distribution
- Sector size and forecast
- Key points
- Economic and consumer outlook
- Retail sales and forecasts
- Technical note
- Performance and forecast
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- Figure 90: Italy: Electrical retail sales, 2006-11 (f)
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- Figure 91: Italy: Electrical retail sales forecasts, 2012-16
- Breakdown by sub-category
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- Figure 92: Italy: Retail sales indices, 2005-10
- Figure 93: Italy: Electrical retail sales breakdown, 2008
- Outlets and enterprises
- Outlets
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- Figure 94: Italy: Number of local units for selected categories, 2007
- Enterprises
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- Figure 95: Italy: Enterprise numbers for electricals and related retailers, 2008
- Figure 96: Italy: Enterprise numbers for electricals and related retailers, 2003-07
- Retail competitor analysis
- Key points
- Leading specialists
- Top operators
- Restructuring at UniEuro
- Online competition growing
- Product exclusivity
- Others
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- Figure 97: Italy: Leading electrical specialists, 2010
- Market shares
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- Figure 98: Italy: Leading electricals specialists’ market shares, 2010
- Website usage
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- Figure 99: Italy: Top 10 electrical retail websites by number of unique visitors, January 2011
Netherlands
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- The electricals market
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- Figure 100: Netherlands: Consumer expenditure on electricals and related categories, 2005-09
- Electricals retailers’ sales and forecasts
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- Figure 101: Netherlands: Retail sales, 2006-11
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- Figure 102: Netherlands: Retail sales forecasts, 2012-16
- Figure 103: Netherlands: Retail sales by electrical specialists sub-categories, 2005-10
- Leading specialists
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- Figure 104: The Netherlands: Leading electricals retailers, 2010
- Market shares
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- Figure 105: The Netherlands: Leading electrical specialists’ market shares, 2010
Norway
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- The electricals market
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- Figure 106: Norway: Household expenditure on electricals, 2006-10
- Channels of distribution
- Sector size and forecast
- The economy
- The electricals retail sector
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- Figure 107: Norway: Electrical retailers’ sales, 2008-09
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- Figure 108: Norway: Electrical retailers’ sales, 2006-11
- Forecast
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- Figure 109: Norway: Electrical retailers’, 2012-16
- Enterprise and outlet data
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- Figure 110: Norway: Electricals retailers’ enterprise numbers, 2007 and 2008
- Figure 111: Norway: electricals retailers’ outlet numbers, 2007 and 2008
- Leading specialists
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- Figure 112: Norway: Leading electricals retailers, 2009
Poland
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- The electricals market
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- Figure 113: Poland: Consumer expenditure on electricals and related categories, 2005-09
- Electrical retailers’ sales and forecasts
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- Figure 114: Poland: Electrical specialists’ retail sales, 2008
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- Figure 115: Poland: Retail sales, 2006-11
- Figure 116: Poland: Retail sales forecasts, 2012-16
- Leading specialists
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- Figure 117: Poland: Leading electricals retailers, 2010
- Market shares
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- Figure 118: Poland: Leading electricals retailers’ market shares, 2010
Portugal
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- The electricals market
- Electricals retailers’ sales and forecasts
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- Figure 119: Portugal: Retail sales, 2006-11
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- Figure 120: Portugal: Retail sales forecasts, 2012-16
- Retail enterprises
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- Figure 121: Portugal: Retail businesses, 2003-07
- Leading specialists
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- Figure 122: Portugal: Leading electrical specialists, 2010
- Market shares
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- Figure 123: Portugal: Leading retailers’ share of electrical specialists sales, 2010
Spain
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- Market in brief
- Broader market environment
- Implications for electrical retailers
- Consumer attitudes
- Trust but little enthusiasm for online
- Concern for quality but not convenience
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- Figure 124: Trends in agreement with selected lifestyle statements, Spain, 2006-10
- Who thinks what
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- Figure 125: Spain: % of consumers purchasing products online, 2006-10
- Competitive context
- Key points
- Consumer spending
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- Figure 126: Spain: Consumer spending on electricals and related goods, 2005-09
- Consumer prices inflation
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- Figure 127: Spain: Consumer prices inflation for selected categories, Jan 2010-Feb 2011
- Channels of distribution
- Sector size and forecast
- Key points
- Economic outlook
- Retail sales and forecasts
- Technical note
- Performance and forecast
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- Figure 128: Spain: Electrical retail sales, 2006-11 (f)
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- Figure 129: Spain: Electrical retail sales forecasts, 2012-16
- Electricals specialists’ prospects
- Outlets, enterprises and sales area
- Outlets
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- Figure 130: Spain: Outlet numbers, 2002 and 2007
- Enterprises
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- Figure 131: Spain: Enterprise numbers, 2004-07
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- Figure 132: Spain: Enterprise numbers, 2008
- Sales area
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- Figure 133: Spain: Electricals specialists’ sales area, 2007
- Retail competitor analysis
- Key points
- Leading specialists
- Top operators
- International operators
- Leading voluntary groups
- Refocusing to drive sales
- Online competition growing
- Others
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- Figure 134: Spain: Leading electrical specialists, 2010
- Market shares
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- Figure 135: Spain: Leading electrical specialists’ market shares, 2010
- Website usage
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- Figure 136: Spain: Top 10 electricals retail websites by number of unique visitors, January 2011
Sweden
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- The electricals market
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- Figure 137: Sweden: Consumer expenditure on electricals and related categories, 2006-10
- Channels of distribution
- Electrical retailers sales & forecasts
- The economy
- The electricals retail sector
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- Figure 138: Sweden: Electrical retailers’ sales, 2007-09
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- Figure 139: Sweden: Electrical retailers; sales, 2006-11
- Forecast
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- Figure 140: Sweden: Electrical retailers’ sales, 2012-16
- Outlet and enterprise data
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- Figure 141: Sweden: Specialist electricals retailers’ enterprise numbers, 2008-10
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- Figure 142: Sweden: Specialist electricals retailers’ enterprise numbers, 2004-07
- Leading specialists
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- Figure 143: Sweden: Leading electricals retailers, 2009
Switzerland
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- The electricals market
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- Figure 144: Switzerland: Consumer expenditure on relevant categories, 2005-08
- Electrical retailers’ sales and forecasts
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- Figure 145: Switzerland: Electrical retail sales, 2006-11
-
- Figure 146: Switzerland: Electrical retail sales forecasts, 2012-16
- Leading specialists
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- Figure 147: Switzerland: Leading electricals retailers, 2010
- Market shares
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- Figure 148: Switzerland: Leading electrical specialists’ market shares, 2010
United Kingdom
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- Introduction
- Definitions
- Financial definitions
- Abbreviations
- Executive Summary
- The market
- Why should demand improve for the leading specialists?
- Forecast
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- Figure 149: Electricals retailers sales, 2005-15 (f)
- Market factors
- The consumer
- What consumers buy and where they shop
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- Figure 150: Profile of buyers of particular electrical goods, March 2011
- Attitudes to buying electrical goods
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- Figure 151: Key attitudes to buying electrical goods, March 2011
- Buying electricals online
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- Figure 152: Most popular statements about using the internet for electricals shopping, March 2011
- Target groups
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- Figure 153: Electricals market target groups, March 2011
- Retail strategy
- Brands
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- Figure 155: Attitudes towards and usage of electrical retail store brands, February 2011
- What we think
- Issues in the Market
- Is there a commoditisation of the market?
- Is the flow of new products drying up?
- How can retailers combat these trends?
- And what is the right format?
- Outlook – how can retailers cope with the pressure on demand?
- Future Opportunities
- Trend: Green Technology
- Trend: Experience is all
- Internal Market Environment
- Key points
- Price deflation
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- Figure 156: UK: Inflation on major electricals categories, 2000-11
- Spending priorities 2011
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- Figure 157: UK: Extra money spent on, November 2009-February 2011
- Major product launches
- e-commerce trends
- Online shopping important to the sector
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- Figure 158: UK: Top websites related to the electricals sector purchased from in the last three months, 2008-10
- The why of buy?
- The future
- Internet usage
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- Figure 159: UK: Top electricals retail websites, by number of unique visitors, February 2011
- Broader Market Environment
- Key points
- The economy
- Austerity and the recovery
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- Figure 160: GDP, 2005-15
- Inflation
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- Figure 161: CPI, 2000-11
- Incomes and spending
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- Figure 162: PDI and consumer expenditure, at current prices, 2005-15
- Employment
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- Figure 163: Unemployment rate, 1990-2010
- Population trends
- Low birth rates
- Ageing population
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- Figure 164: Population, by age, 2005-15
- Competitive Context
- Key points
- Electricals market in context
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- Figure 165: UK: Consumer spending on goods, by major category, 2006-10
- The recession and the recovery
- The impact of innovation
- Strengths and Weaknesses
- Strengths
- Weaknesses
- Who’s Innovating?
- Social media opportunities
- Brand-building experience
- Quality of service
- Vending electricals
- Monetising recycling
- Single product sites
- Enhancing delivery services
- Market Size and Forecast
- Key points
- Market size
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- Figure 166: Electricals retailers sales, 2006-10
- Figure 167: Electricals retailers sales relative to all retailers sales, 1994-2010
- Retailers losing share
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- Figure 168: Sales by electricals specialists as % all spending on electrical goods, 2001-10
- Outlet and enterprise data
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- Figure 169: UK: Electricals retailers, number of outlets and enterprises, 2003-08
- Prospects
- Guarded optimism for the specialists
- Forecast
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- Figure 170: Electricals retailers sales, 2005-15
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- Figure 171: Electricals retailers sales, 2005-15 (f)
- Forecast methodology
- Channels of Distribution
- Key points
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- Figure 172: UK: Electricals market, estimated channels of distribution, 2010
- Specialists
- Home shopping
- Grocery retailers
- Mixed goods retailers
- Others
- Retail Competitor Analysis
- Key points
- Leading retailers
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- Figure 173: UK: Leading electrical retailers, 2009/10
- Market shares
- Technical notes
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- Figure 174: UK: Leading retailers’ share of specialists’ sales, 2009/10
- Retail Advertising and Promotion
- Key points
- Resurgence in electricals advertising
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- Figure 175: Leading electrical retailers’ advertising spending, 2006-10
- Spending relative to turnover
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- Figure 176: Selected electrical retailers’ advertising spending as % of sales, 2006-09
- Spending by media
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- Figure 177: Leading electrical retailers’ spending on advertising by media, 2010
- Content and creative
- Brand Research
- Brand map
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- Figure 178: Attitudes towards and usage of electrical retail store brands, February 2011
- Brand attitudes
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- Figure 179: Attitudes by electrical retail store brand, February 2011
- Brand personality
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- Figure 180: Electrical retail store brand personality – macro image, February 2011
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- Figure 181: Electrical retail store brand personality – micro image, February 2011
- Correspondence analysis
- Brand experience
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- Figure 182: Electrical retail store brand usage, February 2011
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- Figure 183: Satisfaction with various electrical retail store brands, February 2011
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- Figure 184: Consideration of electrical retail store brands, February 2011
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- Figure 185: Consumer perceptions of current electrical retail store brand performance, February 2011
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- Figure 186: Electrical retail store brand recommendation – Net Promoter Score, February 2011
- Brand index
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- Figure 187: Electrical retail store brand index, February 2011
- Figure 188: Electrical retail store brand index vs. recommendation, February 2011
- Target group analysis
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- Figure 189: Target groups, February 2011
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- Figure 190: Electrical retail store brand usage, by target groups, February 2011
- Group One – The Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – The Individualists
- The Consumer – Who Shops Where For Electricals?
- Key points
- Products bought
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- Figure 191: Electrical products bought in the last 3 years, March 2011
- Who buys what?
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- Figure 192: Profile of buyers of particular electricals goods, March 2011
- Where do people buy brown goods?
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- Figure 193: Where consumers bought brown goods, March 2011
- Who buys brown goods and where?
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- Figure 194: Profile of brown goods shoppers, March 2011
- Where do people buy white goods?
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- Figure 195: Where consumers bought white goods, March 2011
- Who buys white goods and where?
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- Figure 196: Profile of white goods shoppers, March 2011
- Trend data
- Brown goods
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- Figure 197: Where consumers have bought brown goods, 2005-11
- Where people bought brown goods and what they bought
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- Figure 198: Where have they bought audio-visual products, by products purchased in the last 3 years, March 2011
- White goods
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- Figure 199: Where consumers have bought white goods, 2004-11
- Where people bought white goods and what they bought
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- Figure 200: Where consumers have bought large domestic appliances in the last three years by most popular electrical products which have been purchased in the last 3 years, March 2011
- Consumer reaction to electricals retailers
- Attitudes to Buying Electrical Goods
- Key points
- Buying attitudes
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- Figure 201: Attitudes to buying electricals goods, March 2011
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- Figure 202: Profiles of consumer attitudes, March 2011
- Attitudes to buying electricals and products bought
- Attitudes to buying electricals and retailers used
- Attitudes to Buying Electricals Online
- Key points
-
- Figure 203: Attitudes to using the internet for buying electricals, March 2011
- Service
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- Figure 204: Profile of consumer attitudes to using the internet for electricals research, March 2011
- Attitudes to using the internet to buy electrical goods by products actually bought
- Attitudes to using the internet to buy electrical goods by retailers used
- Target groups
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- Figure 205: Electrical buyers target groups, March 2011
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- Figure 206: Electricals buyers target groups, March 2011
- Quality seekers (14%)
- Bargain hunters (26%)
- Replacers (16%)
- Apathetics (44%)
- Consumer Attitudes to Technology
- Key points
- The rise of new technology fatigue
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- Figure 207: Trends in agreement with selected lifestyle statements about technology, GB, 2006-10
- The impact of the internet
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- Figure 208: Trends in agreement with selected lifestyle statements with regards to the internet, GB, 2006-10
- Price elasticity of ethics
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- Figure 209: Trends in agreement with selected lifestyle statements, GB, 2006-10
- Appendix – Broader market environment
- Population
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- Figure 210: Europe top 5: Population breakdown, by age group, 2005
- Figure 211: Europe top 5: Population breakdown, by age group, 2010
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- Figure 212: Europe top 5: Population breakdown, by age group, 2015
- Figure 213: Europe top 5: Population breakdown, by age group, 2020
- GDP
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- Figure 214: Europe top 5: GDP (in current prices), 2000-10
- Figure 215: Europe top 5: GDP growth rates (in constant prices), 2000-10
- Consumer spending
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- Figure 216: Europe top 5: Consumer spending (in current prices), 2001-10
- Figure 217: Europe top 5: Consumer spending growth rates (in constant prices), 2001-10
- Consumer prices
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- Figure 218: Europe top 5: Consumer prices, 2001- Q1 2011
- Unemployment
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- Figure 219: Europe top 5: Average rate of unemployment, 2001-10
- Interest rates
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- Figure 220: UK and Eurozone: Interest rates, 2004-Q1 2011
- Consumer confidence
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- Figure 221: Europe top 5: Consumer confidence, March 2009-December 2010
- Appendix – Brand research
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- Figure 222: Store usage, February 2011
- Figure 223: Store commitment, February 2011
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- Figure 224: Store momentum, February 2011
- Figure 225: Store diversity, February 2011
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- Figure 226: Store satisfaction, February 2011
- Figure 227: Store recommendation, February 2011
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- Figure 228: Store attitude, February 2011
- Figure 229: Store image – Macro image, February 2011
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- Figure 230: Store image – Micro image, February 2011
- Figure 231: Profile of target groups, by demographics, February 2011
- Figure 232: Psychographic segmentation, by target groups, February 2011
- Figure 233: Store usage, by target groups, February 2011
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- Figure 234: Store index, February 2011
- Appendix – Who shops where for electricals?
- Products bought
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- Figure 235: Most popular which electrical products have been purchased in the last 3 years, by demographics, March 2011
- Figure 236: Next most popular which electrical products have been purchased in the last 3 years, by demographics, March 2011
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- Figure 237: Other which electrical products have been purchased in the last 3 years, by demographics, March 2011
- Retailers used for brown goods
- In-store
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- Figure 238: Most popular stores where consumers have bought audio-visual products in the last 3 years, by demographics, March 2011
- Figure 239: Next most popular stores where consumers have bought audio-visual products in the last 3 years, by demographics, March 2011
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- Figure 240: Other stores where consumers have bought audio-visual products in the last 3 years, by demographics, March 2011
- Online
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- Figure 241: Most popular websites where consumers have bought audio-visual products in the last 3 years, by demographics, March 2011
- Figure 242: Next most popular websites where consumers have bought audio-visual products in the last 3 years, by demographics, March 2011
- Retailers used for kitchen appliances
- In-store
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- Figure 243: Most popular stores where consumers have bought Kitchen appliances in the last 3 years, by demographics, March 2011
- Figure 244: Next most popular stores where consumers have bought Kitchen appliances in the last 3 years, by demographics, March 2011
- Online
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- Figure 245: Websites where consumers have bought kitchen appliances in the last 3 years, by demographics, March 2011
- Products bought and retailers used
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- Figure 246: Where have they bought audio-visual products in the last 3 years by most popular which electrical products have been purchased in the last 3 years, March 2011
- Figure 247: Where have they bought audio-visual products in the last 3 years by next most popular which electrical products have been purchased in the last 3 years, March 2011
- Figure 248: Where have they bought audio-visual products in the last 3 years by other which electrical products have been purchased in the last 3 years, March 2011
- Appendix – Attitudes to buying electrical goods
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- Figure 249: Most popular consumer attitudes towards shopping for electricals, by demographics, March 2011
- Figure 250: Next most popular consumer attitudes towards shopping for electricals, by demographics, March 2011
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- Figure 251: Other consumer attitudes towards shopping for electricals, by demographics, March 2011
- Attitudes to buying and products bought
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- Figure 252: Consumer attitudes towards shopping for electricals by most popular which electrical products have been purchased in the last 3 years, March 2011
- Figure 253: Consumer attitudes towards shopping for electricals by next most popular which electrical products have been purchased in the last 3 years, March 2011
- Figure 254: Consumer attitudes towards shopping for electricals, by other which electrical products have been purchased in the last 3 years, March 2011
- Attitudes to buying electricals and retailers bought from
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- Figure 255: Consumer attitudes towards shopping for electricals, by most popular where have they bought ‘In-store’ audio-visual products in the last 3 years, March 2011
- Figure 256: Consumer attitudes towards shopping for electricals, by next most popular where have they bought ‘In-store’ audio-visual products in the last 3 years, March 2011
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- Figure 257: Consumer attitudes towards shopping for electricals by most popular where have they bought ‘Online’ audio-visual products in the last 3 years, March 2011
- Appendix – Attitudes to buying electricals online
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- Figure 258: Most popular consumer attitudes towards shopping for electricals, March 2011
- Figure 259: Next most popular consumer attitudes towards shopping for electricals, March 2011
- Further analysis
- Attitudes to using the Internet to buy electrical goods by products actually bought
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- Figure 260: Consumer attitudes towards shopping for electricals, by most popular which electrical products have been purchased in the last 3 years, March 2011
- Figure 261: Consumer attitudes towards shopping for electricals, by next most popular which electrical products have been purchased in the last 3 years, March 2011
- Figure 262: Consumer attitudes towards shopping for electricals, by other which electrical products have been purchased in the last 3 years, March 2011
- Attitudes to using the Internet to buy electrical goods by retailers used
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- Figure 263: Consumer attitudes towards shopping for electricals, by next most popular which ‘In-store’ electrical products have been purchased in the last 3 years, March 2011
- Figure 264: Consumer attitudes towards shopping for electricals, by other which ‘In-store’ electrical products have been purchased in the last 3 years, March 2011
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- Figure 265: Consumer attitudes towards shopping for electricals, by most popular which ‘Online’ electrical products have been purchased in the last 3 years, March 2011
- Figure 266: Consumer attitudes towards shopping for electricals by which next most popular ‘Online’ electrical products have been purchased in the last 3 years, March 2011
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- Figure 267: Target groups, by demographics, March 2011
- Figure 268: Consumer attitudes towards shopping for electricals, by target groups, March 2011
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- Figure 269: Consumer attitudes towards shopping for electricals, March 2011
- Figure 270: Which electrical products have been purchased in the last 3 years, by target groups, March 2011
Boulanger/HTM Group
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-
- Figure 271: Boulanger: Estimated sales as share of electrical specialists’ sales in France, 2006-10
- Strategic evaluation
- History
- Financial performance
-
- Figure 272: Boulanger: Estimated group sales performance, 2006-10
- Store portfolio
-
- Figure 273: HTM Group/Boulanger: Outlet data, 2006-10
- Retail offering
- e-commerce and home shopping
-
Conrad Electronic
-
- Strategic evaluation
- Recent history
- Financial performance
-
- Figure 274: Conrad: Estimated group sales performance, 2005-09
- Store portfolio
- Retail offering
- e-commerce and home shopping
Coop Schweiz (Electricals)
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-
- Figure 275: Coop Schweiz Electricals: Sales as share of electrical specialists’ sales in Switzerland, 2006-10
- Recent history
- Financial performance
-
- Figure 276: Coop Schweiz Electricals: Financial performance, 2006-10
-
- Figure 277: Coop Schweiz Electricals: Market share development versus sales area development, 2006-10
- Store portfolio
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- Figure 278: Coop Schweiz Electricals: Outlet data, 2006-10
- Retail offering
- e-commerce and home shopping
-
Dexcom
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- Figure 279: Dexcom: Estimated sales as share of electrical specialists’ sales in the Netherlands, 2007-10
- Strategic evaluation
- History
- Financial performance
-
- Figure 280: Dexcom: Estimated group financial performance, 2007-10
- Store portfolio
-
- Figure 281: Dexcom: Outlet data, 2005-10
- Retail offering
- e-commerce and home shopping
-
Dixons Retail
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- Figure 282: Dixons Retail: Group sales as share of electrical specialists’ sales in Europe, 2006-2010
- Figure 283: Dixons retail UK: Sales as share of electrical/pc/telecoms specialists’ sales in UK, 2006-10
- Strategic evaluation
- Recent history
- Financial performance
-
- Figure 284: Dixons retail: Group financial performance, 2005/06 to 2009/10
-
- Figure 285: Dixons Retail: First half financial performance, 2010/11
- Store portfolio
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- Figure 286: Dixons Retail: Outlet data by country, 2008/09 -2009/10
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- Figure 287: Dixons Retail: UK and Ireland Outlet data, 2005/06 to 2009/10
-
- Figure 288: Dixons Retail: UK new format store numbers, 2009-11
- Retail offering
- e-commerce and home shopping
-
EDA
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- Strategic evaluation
- Recent history
-
- Figure 289: EDA: Members and websites by country of operation, 2011
- Financial performance
-
- Figure 290: EDA: Estimated retail sales, 2008-10
- Store portfolio
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- Figure 291: EDA: Member store numbers, 2008-10
- Retail offering
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- Figure 292: EDA: Sales mix by purchase volume, 2008/09
- E-commerce
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- Figure 293: EDA: Affiliated online stores, 2010
ElectronicPartner
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- Figure 294: ElectronicPartner: Estimated sales as share of electrical retailers sales in Germany, 2006-10
- Strategic evaluation
- Recent history
- Financial performance
-
- Figure 295: ElectronicPartner: Group financial performance, 2006-10
- Store portfolio
-
- Figure 296: ElectronicPartner: Membership data, 2006-10
- Sales and outlets by country
-
- Figure 297: ElectronicPartner: Affiliated branded stores and membership, by country, 2011
- Retail offering
- e-commerce and home shopping
-
- Figure 298: EP: Group and affiliate websites, 2011
-
Euronics International
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-
- Figure 299: Euronics: Estimated sales as share of electrical retailers’ sales in Europe, 2006-10
- Strategic evaluation
- Recent history
-
- Figure 300: Euronics: European members and fascia, by country of operation, 2011
- Financial performance
-
- Figure 301: Euronics International: Sales, 2001-10
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- Figure 302: Euronics International: Retail sales for major countries, 2006 and 2009-10
- Store portfolio and group membership
- Store portfolio
-
- Figure 303: Euronics International: Outlet data, 2011
- Figure 304: Euronics International: Outlet and membership data 2006-08
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- Figure 305: Euronics International: Sales densities and sales per outlet, 2010
- Retail offering
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- Figure 306: Euronics international, sales mix by purchase volume, 2009
- e-commerce
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- Figure 307: Euronics: European members and fascia, by country of operation, 2011
-
Expert International
-
- Strategic evaluation
- History
- Financial performance
-
- Figure 308: Expert: Estimated European retail sales by Country, 2010
- Store portfolio
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- Figure 309: Expert: European store numbers, by country, 2009-11
- Retail offering
- e-commerce and home shopping
-
- Figure 310: Expert International, online shopping availability, 2011
Fnac
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- Figure 311: Fnac: Sales as share of electrical specialists’ sales in France, 2006-10
- Strategic evaluation
- History
- Financial performance
-
- Figure 312: Fnac: Group financial performance, 2006-10
- Figure 313: Fnac: Sales by product category, 2010
- Store portfolio
-
- Figure 314: Fnac: Outlet data, 2005-10
- Retail offering
- e-commerce and home shopping
-
Kesa Electricals
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-
- Figure 315: Comet: Sales as share of electrical specialists’ sales in UK, 2006-10
- Figure 316: Darty France: Sales as share of electrical specialists’ sales in France, 2006-10
- Strategic evaluation
- Recent history
- Financial performance
-
- Figure 317: Kesa Electricals: Group financial performance, 2006/07-2009/10
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- Figure 318: Kesa Electricals: First half financial performance, 2009/10 and 2010/11
- Store portfolio
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- Figure 319: Kesa Electricals: Outlet data, 2005/06-2009/10
- Retail offering
- e-commerce
-
- Figure 320: Kesa Electricals: Estimated e-commerce sales, 2005/06-2009/10
- Figure 321: Kesa Electricals: Websites, 2011
-
Maplin
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-
- Figure 322: Maplin: Sales as share of electrical specialists’ sales in UK, 2006-10
- Recent history
- Financial performance
-
- Figure 323: Maplin: Group financial performance, 2006-10
-
- Figure 324: Maplin: Direct sales as % of total sales and annual % change in direct sales, 2006-10
- Store portfolio
-
- Figure 325: Maplin: Outlet data, 2006-10
- Retail offering
- e-commerce and home shopping
-
- Figure 326: Maplin.co.uk: Profile of unique visitors, three-month average to February 2011
-
Media Markt/Saturn
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- Figure 327: Media Saturn group: Sales as share of electrical retailers’ sales in Europe, 2006-10
- Figure 328: Media Saturn Germany: Sales as share of electrical retailers’ sales in Germany, 2006-10
- Strategic evaluation
- Recent history
- Financial performance
-
- Figure 329: Media Markt/Saturn: Financial performance, 2006-10
- Store portfolio
-
- Figure 330: Media Markt/Saturn: Outlet data, by country, 2006-10
- Figure 331: Media Markt/Saturn, description of outlets, 2011
- Retail offering
- e-commerce and home shopping
-
- Figure 332: Media Markt/Saturn: Websites by country, March 2011
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Appendix – Broader Market Environment
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- Population
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- Figure 333: Europe: Population, by age group, 2005
- Figure 334: Europe: Population, by age group, 2010
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- Figure 335: Europe: Population, by age group, 2015
- Figure 336: Europe: Population, by age group, 2020
- GDP
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- Figure 337: Europe: GDP (in current prices), 2001-10
- Figure 338: Europe: GDP Growth rates (in constant prices), 2001-10
- Consumer spending
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- Figure 339: Europe: Consumer spending (in current prices), 2001-10
- Figure 340: Europe: Consumer spending growth rates (in constant prices), 2001-10
- Consumer prices
-
- Figure 341: Europe: Consumer prices, 2001-Q1 2011
- Unemployment
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- Figure 342: Europe: Average rate of unemployment, 2001-10
- Interest rates
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- Figure 343: Europe: Interest rates, 2004-Q1 2011
- Consumer confidence
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- Figure 344: Europe: Consumer confidence, Feb 2010-Mar 2011
Appendix – Consumer Attitudes
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- France
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- Figure 345: Trends in agreement with selected lifestyle statements, France, 2006-10
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- Figure 346: Agreement with selected lifestyle statements, by demographics, France, 2010
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- Figure 347: Agreement with selected lifestyle statements, by demographics, France, 2010
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- Figure 348: Agreement with selected lifestyle statements, by demographics, France, 2010
- Germany
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- Figure 349: Trends in agreement with selected lifestyle statements, Germany, 2006-10
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- Figure 350: Agreement with selected lifestyle statements, by demographics, Germany, 2010
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- Figure 351: Agreement with selected lifestyle statements, by demographics, Germany, 2010
-
- Figure 352: Agreement with selected lifestyle statements, by demographics, Germany, 2010
- Spain
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- Figure 353: Trends in agreement with selected lifestyle statements, Spain, 2006-10
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- Figure 354: Agreement with selected lifestyle statements, by demographics, Spain, 2010
-
- Figure 355: Agreement with selected lifestyle statements, by demographics, Spain, 2010
- UK
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- Figure 356: Trends in agreement with selected lifestyle statements, GB, 2006-10
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- Figure 357: Agreement with selected lifestyle statements, by demographics, GB, 2010
-
- Figure 358: Agreement with selected lifestyle statements, by demographics, GB, 2010
-
- Figure 359: Agreement with selected lifestyle statements, by demographics, GB, 2010
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