Table of Contents
Issues in the Market
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- Main issues
- Definition
- Abbreviations
Future Opportunities
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- Love your coffeehouse
- Coffee to go-go
Market in Brief
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- Coffee shop usage
- Where?
- What consumers order in coffee shops
- Drinks
- Food
- Enticements for visiting coffee shops
- Market size and share
- Modernisation plans
- An increasingly competitive marketplace
Internal Market Environment
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- Key points
- Trends in the price of coffee
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- Figure 1: Trends in the price of coffee, January 2008-January 2011
- UK’s coffee consumption
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- Figure 2: Per capita consumption of coffee in selected countries, 2005 and 2009
- Coffee/tea drinking habits
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- Figure 3: Usage of instant coffee, 2010
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- Figure 4: Usage of fresh ground coffee, 2010
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- Figure 5: Usage of tea, 2010
- Ethical issues
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- Figure 6: Sales of fair trade hot beverages in the UK (both in and out of home), 2005-09
- Customer service and training
Broader Market Environment
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- Key points
- The economic situation
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- Figure 7: GDP quarterly percentage change, Q1 2004-Q4 2010
- Figure 8: GfK NOP Consumer Confidence Index, January 1988-December 2010
- Consumer spending priorities
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- Figure 9: Consumer spending priorities, December 2009 and December 2010
- Taking account of demographic differences
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- Figure 10: Forecast adult population trends, by lifestage, 2005-15
Competitive Context
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- Key points
- In-home
- Coffee machines
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- Figure 11: Trends in ownership of filter coffee makers and espresso machines, 2007-10
- In-home innovations
- Foodservice brands – retail products
- Trends in hot chocolate innovations
- Speciality teas
- Children’s menus
- Price differences
- Out-of-home
- Greggs
- JD Wetherspoon
- McDonald’s
- PizzaExpress’s Living Lab
- Pret A Manger
- Sainsbury’s ‘Fresh Kitchen’
- Hotels
- Motorway services and garage forecourts
- Wild Bean Café
- Coffee Nation
- Coffee shop chains fighting back
Who’s Innovating?
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- Key points
- Venues
- New concepts/old brands
- Cross-collaborations
- Pubs
- Roadside catering/MSAs
- New entrants to the market
- New product launches
- The flat white
- Other developments
- Technological advances
Market Size and Forecast
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- Key points
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- Figure 12: Market size and forecast of coffee shops, at current and 2010 prices, 2005-15
- Examples of financial performance
- Going forward
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- Figure 13: Market size and forecast of coffee shops, best and worst case scenarios, 2005-15
- Methodology
Market Share
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- Key points
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- Figure 14: Leading operators in the UK coffee shop market, 2010
- Administrations
- Expansion plans
Companies and Products
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- The big three
- Costa Coffee
- Financial performance and strategy
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- Figure 15: Financial performance of Costa Limited, 2009 and 2010
- Recent menu changes
- Recent advertising campaigns
- Other new developments
- Future intentions
- Starbucks
- Background information
- Financial performance
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- Figure 16: Financial performance of Starbucks Coffee Company UK, 2008 and 2009
- Recent menu changes
- Other developments
- Caffè Nero
- Financial performance
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- Figure 17: Financial performance of Caffè Nero Group Limited, 2008 and 2009
- Future intentions
- Other major players
- AMT Coffee
- Financial performance
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- Figure 18: Financial performance of AMT Coffee Limited, 2008 and 2009
- Recent price promotions and advertising campaigns
- Other market developments/new developments
- BB’s Coffee & Muffins
- Financial performance
- Coffee Republic
- Recent price promotions and advertising campaigns
- Recent menu changes
- Other market developments/new developments
- Caffè Ritazza
- Recent price promotions and advertising campaigns
- Recent menu changes
- Other market developments/new developments
- Puccino’s Worldwide
- Recent menu changes
- Smaller players
- Boston Tea Party
- Café Thorntons
- Caffè Fratelli
- Esquires Coffee Houses
- Love Coffee
- Monmouth
- Muffin Break
- SOHO Coffee Co.
- Vending machines
- Coffee Nation
- Financial performance
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- Figure 19: Financial performance of Coffee Nation Limited, 2009 and 2010
- Recent price promotions and advertising campaigns
- Recent menu changes
- Other market developments/new developments
Brand Communication and Promotion
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- Key points
- Embracing mainstream media
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- Figure 20: Advertising expenditure on selected coffee shop brands, 2006-09
- Figure 21: Advertising expenditure on selected coffee shop brands, by media type, 2009
- ATM price promotions
- Online marketing/advertising
- Website usage
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- Figure 22: Total unique visitors for selected coffee shop brands, November 2008-November 2010
- Figure 23: Average minutes per visit for selected coffee shop brands, November 2008-November 2010
- Facebook campaigns
- Location-based mobile promotions
Brand Elements
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- Brand map
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- Figure 24: Attitudes towards and visits to coffee shop brands, December 2010
- Brand attitudes
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- Figure 25: Attitudes, by coffee shop brands, December 2010
- Brand personality
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- Figure 26: Coffee shop brand personality – macro image, December 2010
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- Figure 27: Coffee shop brand personality – micro image, December 2010
- Correspondence analysis
- Brand experience
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- Figure 28: Coffee shop brand visitation, December 2010
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- Figure 29: Satisfaction with various coffee shop brands, December 2010
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- Figure 30: Consideration of coffee shop brands, December 2010
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- Figure 31: Consumer perceptions of current coffee shop brand performance, December 2010
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- Figure 32: Coffee shop brand recommendation – Net Promoter Score, December 2010
- Brand index
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- Figure 33: Coffee shop brand index, December 2010
- Figure 34: Coffee shop brand index vs. recommendation, December 2010
- Target group analysis
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- Figure 35: Target groups, December 2010
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- Figure 36: Coffee shop brand usage, by target groups, December 2010
- Group One – The Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – The Individualists
How Often Do People Use Coffee Shops?
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- Key points
- Sit-in versus takeaway
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- Figure 37: Trends in visiting coffee shops, 2006-10
- Frequency of visiting coffee shops
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- Figure 38: Frequency of visiting coffee shops, 2007-10
Who Uses Coffee Shops and Where Do They Go?
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- Key points
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- Figure 39: Coffee shops visited, December 2010
- Tapping into demographic differences
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- Figure 40: The ‘Big Three’ coffee shops visited, by gender, socio-economic group and lifestage, December 2010
- Lapsed and non-users
- Repertoire of coffee shops visited
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- Figure 41: Repertoire of coffee shops visited, December 2010
Food/Drink Ordered in Coffee Shops
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- Key points
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- Figure 42: Food/drink ordered in coffee shops, December 2010
- Speciality/herbal teas
- Signature drinks
- Capitalising on the popularity of seasonal food/drink
- Food
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- Figure 43: Where people buy sandwiches, November 2009
Enticements for Visiting Coffee Shops
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- Key points
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- Figure 44: Enticements for visiting coffee shops, December 2010
- Getting back to basics
- Wi-Fi
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- Figure 45: Availability of Wi-Fi at coffee shops and selected competitors, 2011
- Repertoire of enticements for visiting coffee shops
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- Figure 46: Repertoire of enticements for visiting coffee shops, December 2010
Appendix – Internal Market Environment
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- Figure 47: Trends in usage of instant coffee, 2006-09
- Figure 48: Selected attitudes towards drinking coffee in the home, by detailed demographics, December 2009
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Appendix – Broader Market Environment
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- Figure 49: Consumer spending priorities, by detailed demographics, August 2010
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Appendix – Competitive Context
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- Figure 50: Ownership of filter coffee maker and espresso machine, by detailed demographics, 2010
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Appendix – Market Size and Forecast
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- Figure 51: Coffee shops market size and forecast, by worst and best case scenario, 2010-15
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Appendix – How Often Do People Use Coffee Shops?
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- Figure 52: Visiting coffee shops, by detailed demographics, 2010
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- Figure 53: Frequency of visiting coffee shops, by detailed demographics, 2010
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Appendix – Who Uses Coffee Shops and Where Do They Go?
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- Figure 54: Most popular coffee shops visited, by detailed demographics, December 2010
- Figure 55: Next most popular coffee shops visited, by detailed demographics, December 2010
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- Figure 56: Coffee shops visited, by most popular coffee shops visited, December 2010
- Figure 57: Coffee shops visited, by next most popular coffee shops visited, December 2010
- Repertoire of coffee shops visited
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- Figure 58: Repertoire of coffee shops visited, by detailed demographics, December 2010
- Figure 59: Coffee shops visited, by repertoire of coffee shops visited, December 2010
- Figure 60: Food/drink ordered in coffee shops, by repertoire of coffee shops visited, December 2010
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- Figure 61: Enticements for visiting coffee shops, by repertoire of coffee shops visited, December 2010
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Appendix – Food/Drink Ordered in Coffee Shops
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- Figure 62: Most popular food/drink ordered in coffee shops, by detailed demographics, December 2010
- Figure 63: Next most popular food/drink ordered in coffee shops, by detailed demographics, December 2010
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- Figure 64: Coffee shops visited, by most popular food/drink ordered in coffee shops, December 2010
- Figure 65: Coffee shops visited, by next most popular food/drink ordered in coffee shops, December 2010
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- Figure 66: Coffee shops visited, by other food/drink ordered in coffee shops, December 2010
- Figure 67: Food/drink ordered in coffee shops, by most popular coffee shops visited, December 2010
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- Figure 68: Food/drink ordered in coffee shops, by next most popular coffee shops visited, December 2010
- Figure 69: Food/drink ordered in coffee shops, by most popular food/drink ordered in coffee shops, December 2010
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- Figure 70: Food/drink ordered in coffee shops, by next most popular food/drink ordered in coffee shops, December 2010
- Figure 71: Food/drink ordered in coffee shops, by other food/drink ordered in coffee shops, December 2010
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Appendix – Enticements for Visiting Coffee Shops
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- Figure 72: Most popular enticements for visiting coffee shops, by detailed demographics, December 2010
- Figure 73: Next most popular enticements for visiting coffee shops, by demographics, December 2010
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- Figure 74: Other enticements for visiting coffee shops, by demographics, December 2010
- Figure 75: Enticements for visiting coffee shops, by most popular coffee shops visited, December 2010
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- Figure 76: Enticements for visiting coffee shops, by next most popular coffee shops visited, December 2010
- Figure 77: Enticements for visiting coffee shops, by most popular food/drink ordered in coffee shops, December 2010
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- Figure 78: Enticements for visiting coffee shops, by next most popular food/drink ordered in coffee shops, December 2010
- Figure 79: Enticements for visiting coffee shops, by other food/drink ordered in coffee shops, December 2010
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- Figure 80: Enticements for visiting coffee shops, by most popular enticements for visiting coffee shops, December 2010
- Figure 81: Enticements for visiting coffee shops, by next most popular enticements for visiting coffee shops, December 2010
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- Figure 82: Enticements for visiting coffee shops, by other enticements for visiting coffee shops, December 2010
- Repertoire of enticements for visiting coffee shops
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- Figure 83: Repertoire of enticements for visiting coffee shops, by detailed demographics, December 2010
- Figure 84: Enticements for visiting coffee shops, by repertoire of enticements for visiting coffee shops, December 2010
- Figure 85: Coffee shops visited, by repertoire of enticements for visiting coffee shops, December 2010
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- Figure 86: Food/drink ordered in coffee shops, by repertoire of enticements for visiting coffee shops, December 2010
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