Table of Contents
Issues in the Market
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- Main issues
- Definition
- Abbreviations
Future Opportunities
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- Turn in your ciggies at the door
- Winning something other than money
- Measuring success
- Roll out the betting barrel
Market in Brief
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- Will gambling prove to be recession proof?
- The lottery and online performing well…
- …but bingo and casinos continue to struggle
- Betting shops benefiting from B2s
- Innovation in approach but not advertising
- More than half of people gamble in some form
- Problem gambling still a divisive issue
Internal Market Environment
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- Key points
- Legislation and taxation
- Major unrest amongst bookmakers
- Tackling corruption and betting irregularities
- Problem gambling
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- Figure 1: Problem gamblers, amongst those gambling on an activity in the past year, 2007
- Battling the smoking ban
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- Figure 2: Cigarette smoking, by participation in selected leisure activities, Oct-Dec 2008
- Participation trends by sector…
- … and views of gamblers
Broader Market Environment
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- Key points
- Is gambling recession proof?
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- Figure 3: Trends in selected areas of discretionary expenditure, at current and constant prices, 1989-94
- Consumer perceptions of the recession
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- Figure 4: Trends in statements relating to the economic downturn, February 2009-June 2009
- A quarter are living on the edge
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- Figure 5: Trends in how respondents would describe their financial situation, February 2009-June 2009
- The impact on the leisure industry
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- Figure 6: Impact of the recession on leisure activities, April 2009
- A net loss to the industry
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- Figure 7: Financial attitudes towards gambling, April 2009
- Unemployment provides a double whammy to gambling
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- Figure 8: Employment trends, by gender, 2004-14
- Growth in young adults a positive trend for many gambling sectors
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- Figure 9: Trends in the age structure of the UK population, by gender, 2004-14
- Lotto: A younger focus?
- Optimism for bingo and casinos
- A wealthier society in future?
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- Figure 10: Forecast adult population trends, by socio-economic group, 2004-14
Competitive Context
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- Key points
- Leisure spend by sector
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- Figure 11: Consumer expenditure on selected leisure goods and activities, 2003-08
- Gambling and the 80/20 rule
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- Figure 12: Participation in leisure activities, 2004-08
- Online vs in person
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- Figure 13: Use the internet for betting, poker and casino games, 2004-08
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Digital signage replacing old and tired boards
- Mfuse makes mobile gambling more accessible
- Any time, any place
- Betting systems
Market Overview
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- Key points
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- Figure 14: UK gambling stakes, by sector, 2004-08
Segment Performance
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- Key points
- Casinos struggling to adapt
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- Figure 15: Total expenditure in UK casinos, 2003-13
- Bingo
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- Figure 16: Bingo club turnover and admissions, year ending March, 2004-14
- Betting shops
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- Figure 17: UK betting shop market size, by value* and volume, 2005-14
- Gaming machines
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- Figure 18: UK gaming machines installed base, 2003-13
- Lottery
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- Figure 19: National Lottery sales trends and forecast, 2002/03-2012/13
Market Share
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- Key points
- Bingo
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- Figure 20: The largest bingo club operators, by outlet numbers, 2007-08
- Casinos
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- Figure 21: Market share of casinos in the UK, by operator, February 2009
- Betting shops
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- Figure 22: UK betting shop market, by number of outlets, 2009
Brand Communication and Promotion
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- Key points
- Topline ad spend
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- Figure 23: Gambling companies’ topline adspend, 2004-08
- How the Top 10 by ad spend allocated budgets
Companies and Brands
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- Key points
- Major players
- Camelot
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- Figure 24: National Lottery sales trends and forecast, 2004/05-08/09
- Gala Coral Group
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- Figure 25: Key financial indicators, Gala Coral Group, 2005-08
- Genting UK
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- Figure 26: Key financial indicators, Genting Stanley, 2004-08
- Grosvenor Casinos
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- Figure 27: Key financial indicators, Grosvenor Casinos Ltd, 2004-08
- International Gaming Technology UK
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- Figure 28: Key financial indicators, International Gaming Technology (IGT) UK, 2004-08
- Inspired Gaming Group
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- Figure 29: Key financial indicators, Inspired Gaming Group, 2006-08
- Ladbrokes
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- Figure 30: Key financial indicators, Ladbrokes UK, 2004-08
- Mecca Bingo
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- Figure 31: Key financial indicators, Mecca Bingo, 2004-08
- William Hill
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- Figure 32: Key financial indicators, William Hill, 2004-08
Level of Gambling
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- Key points
- What do people gamble on and how often?
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- Figure 33: Activities people gamble on, April 2009
- Lotto thriving in the recession
- Betting shops
- Gaming machines
- Casinos/poker
- Dog and horse race tracks
- Bingo
Attitudes Towards Problem Gambling
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- Key points
- Good time gamblers
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- Figure 34: Attitudes towards gambling, April 2009
- ‘Soft’ vs ‘hard’ gamblers
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- Figure 35: General attitudes towards gambling, by most popular activities, April 2009
- Figure 36: General attitudes towards gambling, by next most popular activities, April 2009
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- Figure 37: General attitudes towards gambling, by other attitudes, April 2009
- Liberals vs the concerned
Number of Gambling Activities Done
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- Key points
- Gamblers just in the majority
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- Figure 38: Number of gambling activities done in person in the last 12 months, April 2009
- Specific target groups by activity
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- Figure 39: CHAID analysis of gambling activities done in the last 12 months, April 2009
Appendix – Internal Market Environment
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- Bookmakers
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- Figure 40: Trends in use of bookmakers or betting exchanges, 2004-08
- Figure 41: Use of bookmakers, by delivery platform, 2004-08
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- Figure 42: Trends in frequency of usage of bookmakers/betting exchanges, 2004-08
- Sports bet on
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- Figure 43: Trends in sports bet on, 2004-08
- Games and betting done
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- Figure 44: Games and betting done in last 12 months, 2004-08
- Figure 45: Games and betting done in last 12 months, by other games and betting done,Oct-Dec 2008
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- Figure 46: Games and betting done in last 12 months, by other games and betting done,Oct-Dec 2008
- Figure 47: Games and betting done in last 12 months, by demographic sub-group, 2008
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- Figure 48: Games and betting done in last 12 months, by demographic sub-group, 2008
- Casinos
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- Figure 49: Casino gambling participation, Oct-Dec 2007-08
- Gaming machines
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- Figure 50: Gaming machine participation, Oct-Dec 2004-08
- Bingo
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- Figure 51: Bingo participation*, Oct-Dec 2004-08
Appendix – Broader Market Environment
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- Figure 52: Trends in personal disposable income and consumer expenditure, 2004-14
- Figure 53: Forecast adult population trends, by lifestage, 2004-14
- The impact of the recession
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- Figure 54: Trends in the impact of the economic downturn on consumers, January 2009-June 2009
- Future financial situation
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- Figure 55: Trends in consumer sentiment for the coming year, January 2009-June 2009
- Figure 56: Financial attitudes towards gambling, by demographic sub-group, April 2009
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Appendix – Brand Communication and Promotion
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- Figure 57: Adspend by category, 2006-08
- Figure 58: Adspend by media type, 2006-08
- Figure 59: Adspend, by company, 2006-08
- Figure 60: Monthly adspend, 2006-08
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- Figure 61: Average monthly adspend. 2006-08
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Appendix – Level of Gambling
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- Figure 62: Most popular activities people gamble on, by demographic sub-group, April 2009
- Figure 63: Next most popular activities people gamble on, by demographic sub-group, April 2009
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Appendix – Attitudes Towards Gambling
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- Figure 64: General attitudes towards gambling, by demographic sub-group, month 2009
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Appendix – Number of Gambling Activities Done
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- Figure 65: Number of gambling activities done in person in the last 12 months, by demographic sub-group, April 2009
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