Table of Contents
Issues in the Market
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- Main issues
- Definitions
- Abbreviations
Insights and Opportunities
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- Retiring in the fast lane
- Driving to the American Dream
- Car Keys Unlock the World
Market in Brief
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- Overtaking sea and tunnel
- Older, richer, sitting comfortably
- ‘You’ve seen the movie now drive on the set’
- Car wash
- Aping aviation
- The price of freedom
- Innovate or stall
Fast Forward Trends
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- Trend 1: Third Place
- What is it about?
- What we’ve seen
- What next?
- Trend 2: Stress Society
- What is it about?
- What we’ve seen
- What next?
- What is Fast Forward Trends?
Internal Market Environment
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- Key points
- Overseas expansion
- Still flying high
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- Figure 1: Domestic versus overseas holidays, 2002-12
- Quick getaways
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- Figure 2: Percentage of adults booking UK and overseas holidays, 2002-07
- Two’s company
- Destinations
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- Figure 3: Outbound holiday visits, by region visited, 2003-07
- Part of the in-crowd
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- Figure 4: Inclusive holidays versus independent holidays, by volume, 2003-07
- Home from home; car from car
- Car ownership
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- Figure 5: Breakdown of car ownership amongst UK licence or provisional licence holders, by gender, age and socio-economic group, September 2007
Broader Market Environment
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- Key points
- Centre of the narrowing travel road
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- Figure 6: Trends in personal disposable income and consumer expenditure, 2002-12
- On the road or la strada?
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- Figure 7: UK spending priorities for year ahead, 2005-08
- Driving Miss Daisy
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- Figure 8: Trends in the age structure of the UK population, by gender, 2002-12
- Silver wheelers
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- Figure 9: Forecast adult population trends, by lifestage, 2002-12
- Figure 10: Forecast adult population trends, by socio-economic group, 2002-12
- Affordable road movies
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- Figure 11: Annual average exchange rates for Sterling against the euro and US Dollar, 2002-06
- Fuelling the eco fire
Competitive Context
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- Key points
- Catching up with ferries
- Rail rises…but in a different market
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- Figure 12: Main methods of travel used for last, or last but one holiday abroad, 2003-07
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Overtaking the queues
- Flexible pricing and pick-ups
- Consumer engagement
- Getting to know you
- ‘Greening the product’
- Inspiration
Market Size and Forecast
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- Key points:
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- Figure 13: Forecast of Volume of car hire trips abroad by British residents, 2003-12
- Growth drivers
- Factors used in the forecast
Companies and Products
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- Car hire companies
- Alamo
- Avis Europe plc
- Budget
- Enterprise Rent-a-Car
- Europcar (UK) Ltd
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- Figure 14: Key Europcar financials, 2004-07
- Hertz Europe (Ltd)
- National
- Sixt Kenning Ltd
- Car hire brokers
- Auto Europe
- easyCar
- Price-comparison sites
- Carrentals
- Travelsupermarket
Brand Elements
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- Brand map
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- Figure 15: Attitudes and usage of car hire brands, December 2007
- Alamo
- What the consumer thinks
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- Figure 16: attitudes towards the Alamo brand, December 2007
- Avis
- What the consumer thinks
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- Figure 17: Attitudes towards the Avis brand, December 2007
- Budget
- What the consumer thinks
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- Figure 18: Attitudes towards the Budget brand, December 2007
- EasyCar
- What the consumer thinks
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- Figure 19: Attitudes towards the EasyCar, December 2007
- Europcar
- What the consumer thinks
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- Figure 20: Attitudes towards the Europcar brand, December 2007
- Hertz
- What the consumer thinks
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- Figure 21: Attitudes towards the Hertz, December 2007
- National
- What the consumer thinks
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- Figure 22: Attitudes towards the National brand, December 2007
- Personality of car hire brands
- Low penetration, but familiarity strong
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- Figure 23: Word associations of various car hire brands, December 2007
- Experience of car hire brands
- Low penetration, but familiarity strong
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- Figure 24: Consumer usage of various car hire brands, December 2007
- Brand consideration for car hire brands
- Ignorance reflects requirement for stronger branding
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- Figure 25: Consumer usage of various car hire brands, December 2007
- Brand momentum for car hire brands
- Ignorance reflects requirement for stronger branding
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- Figure 26: Momentum of various car hire brands, December 2007
- Brand satisfaction for car hire brands
- Europcar leads the contented rather than happy
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- Figure 27: Satisfaction of various car hire brands, December 2007
- Brand commitment to car hire brands
- Hertz and Alamo come more highly recommended
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- Figure 28: Commitment toof various car hire brands, December 2007
- Motivation of car hire brands
- Holidays and VFR drive brands
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- Figure 29: Motivation of various car hire brands, December 2007
- Round up
Distribution
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- Key points:
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- Figure 30: Main methods of booking the last holiday abroad of those who hired a car (self-hire), 2003-08
Holiday Car Hire Usage
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- Key points
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- Figure 31: Car hire usage, October 2007
- Treat the rich
- Drive the Dream
- Slowing down and loading up
- The Fast and the Curious
- Cutting costs, not corners
Holiday Car Hire Habits
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- Key points
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- Figure 32: Details of previous car hire abroad, October 2007
- Previous hire habits by demographics
- Key car markets
- Wheels deals and Lovers Lanes
- Backseat education
- The Family Way
- Riding In Cars With Boys (Or Girls)
Attitudes Towards Holiday Car Hire
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- Key points
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- Figure 33: Attitudes towards holiday car hire abroad, October 2007
- Attitudes by demographics
- Free for all
- Alternative views
Holiday Car Hire Targeting Opportunities
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- Key points
- Freedoms (40% of UK adults aged 17+ who have hired a car abroad or 5.6 million adults)
- Practicals (31% of UK adults aged 17+ who have hired a car abroad or 4.3 million adults)
- Afraids (25% of UK adults aged 17+ who have hired a car abroad or 3.5 million adults)
Appendix – Holiday Car Hire Usage
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- Figure 34: Car hire usage, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership, detailed lifestage groups, age/socio-economic group and terminal education age, October 2007
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Appendix – Holiday Car Hire Habits
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- Figure 35: Details of previous car hire by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size and car ownership, October 2007
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Appendix – Attitudes Towards Holiday Car Hire
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- Figure 36: Most popular attitudes towards holiday car hire, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership, detailed lifestage groups, age/socio-economic group and terminal education age, October 2007
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Appendix – Holiday Car Hire Targeting Opportunities
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- Figure 37: Car hire target groups by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, household income, tenure, region, media usage and supermarket usage, October 2007
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