Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Resources used for consumer sections
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- In a nutshell: by the numbers
- The pizza players
- Large chain growth slows to crawl
- Which one’s your favorite?
- Independents chains flex muscle
- Key strength: value
- Key strength: families
- Key strength: convenience
- Trends driving delivery/carryout
- Desire for convenience drives decision to have it delivered
- $60,000 question: indulgent or nutritious?
- Like it or not—get ready for healthy pizza
- Friendly advice: adapt to and leverage online ordering
- Warning to the wise: QSR and fast casual encroach with pizza on menu
- Warning to the wise: cheese prices may tip the applecart
Market Drivers
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- Key points
- Pizza: Convenient and social
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- Figure 1: Pizza restaurant delivery, pickup, and dine-in: purchases, purchase frequency, and percent of purchase in past month, August 2007
- High gas prices affect roadside restaurants
- Economic indicators cause for concern
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- Figure 2: Key economic indicators (GDP, PDI, savings, unemployment), 2001-06
- Demographics
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- Figure 3: Population by age, 2007-12
- Figure 4: Household profile, January-September 2005
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- Figure 5: Population by race and Hispanic origin, 2007-12
- Indulgent versus nutritious offerings
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- Figure 6: Health attitudes toward pizza, by gender, August 2007
- Online ordering on the rise
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- Figure 9: U.S. broadband household projections, 2000-10
- Cheese prices skyrocket
Market Size and Trends
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- Key points
- Market size
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- Figure 7: Total U.S. systemwide sales of leading pizza chains, at current and constant prices, 2004-06
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- Figure 8: Usage of pizza restaurants by share of U.S. population, by age, 2007
- Market trends
- Respondents conflicted over the desire for indulgent vs. healthier pizza
- Trans fat challenge
- Safe Food Act
- Organic and all-natural increase traction
- Online ordering
- Delivery fees
- Delivery organizes
Market Segmentation
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- Key points
- Overview
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- Figure 9: Where food was eaten, by restaurant type, April 2007
- Delivery/carryout
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- Figure 10: Pizza restaurant delivery, pickup, and dine-in: purchases, purchase frequency, and percent of purchase in past month, August 2007
- Dining in
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- Figure 11: Pizza restaurant delivery, pickup, and dine-in purchases in the past month, by HH income, August 2007
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- Figure 12: Pizza restaurant delivery, pickup, and dine-in purchase frequency in the past month, by HH income, August 2007
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- Figure 13: Pizza restaurant delivery, pickup, and dine-in purchases and frequency of purchase in the past month, children under 18 in HH, August 2007
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- Figure 14: Chuck E. Cheese
Supply Structure
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- Key points
- Pizza restaurant chains
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- Figure 15: U.S. systemwide sales of leading pizza restaurant chains, 2004 and 2006
- Unit growth increases sales
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- Figure 16: U.S. systemwide units and sales per unit of leading pizza restaurant chains, 2004 and 2006
- Pizza Hut
- Domino’s
- Papa John’s
- Little Caesar’s
- Independents chains flex muscle
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- Figure 17: Favorite pizza restaurant, by HH income, August 2007
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- Figure 18: Favorite pizza restaurant, by children under 18 in HH, August 2007
Advertising and Promotion
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- Overview
- Domino’s Pizza
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- Figure 19: Domino’s Pizza, oven baked brownie squares
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- Figure 20: Domino’s Pizza, Cheesy Garlic Bread Pizza
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- Figure 21: Domino’s Pizza, Philly Cheese Steak and Brooklyn Style Pizzas
- Pizza Hut
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- Figure 22: Pizza Hut, Sicilian Lasagna Pizza
- Figure 23: Pizza Hut, Cheesy Bites Pizza
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- Figure 24: Pizza Hut, The P’zone
- Papa John’s
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- Figure 25: Papa John’s, Italian Trio Meats Pizza
- Figure 26: Papa John’s, Sausage Sensation Pizza
The Consumer: Usage of Pizza Restaurants
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- Summary
- Purchase incidence at pizza restaurants
- Pickup, delivery, and dine-in
- Usage of leading pizza restaurant chains
- Favorite pizza restaurant
- Purchase incidence at pizza restaurants
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- Figure 27: Purchase incidence of drinks/food from a pizza restaurant, by key demographics, 2007
- Delivery, pickup, and dining in at pizza restaurants
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- Figure 28: Pizza restaurant delivery, pickup, and dine-in purchases and frequency of purchase in the past month, August 2007
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- Figure 29: Pizza restaurant delivery, pickup, and dine-in purchases and frequency of purchase in the past month, by gender, August 2007
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- Figure 30: Pizza restaurant delivery, pickup, and dine-in purchases in the past month, by HH income, August 2007
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- Figure 31: Pizza restaurant delivery, pickup, and dine-in purchases and frequency of purchase in the past month, children under 18 in HH, August 2007
- Usage of leading pizza restaurant chains
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- Figure 32: Adult usage of leading pizza restaurants, by race/ethnicity, January-October 2006
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- Figure 33: Teen usage of leading pizza restaurants, by race/ethnicity, January-October 2006
- Favorite pizza restaurant
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- Figure 34: Favorite pizza restaurant, by gender, August 2007
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- Figure 35: Favorite pizza restaurant, by HH income, August 2007
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- Figure 36: Favorite pizza restaurant, by race/ethnicity, August 2007
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- Figure 37: Favorite pizza restaurant, by children under 18 in HH, August 2007
The Consumer: Attitudes About Pizza
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- Summary
- Health attitudes toward pizza
- Value and independent pizza restaurant preferences
- Attitudes related to pizza delivery
- Parents and pizza
- Health attitudes toward pizza
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- Figure 38: Health attitudes toward pizza, by gender, August 2007
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- Figure 39: Health attitudes toward pizza, by age, August 2007
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- Figure 40: Health attitudes toward pizza, by gender, August 2007
- Value and independent pizza restaurant preferences
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- Figure 41: Value and independent pizza restaurant preferences, by gender, August 2007
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- Figure 42: Value and independent pizza restaurant preferences, by gender, August 2007
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- Figure 43: Value and independent pizza restaurant preferences, by children under 18 in HH, August 2007
- Attitudes related to pizza delivery
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- Figure 44: Attitudes related to pizza delivery, by gender, August 2007
- Parents and pizza
- Factors related to parents selecting a pizza restaurant
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- Figure 45: Factors related to selecting a pizza restaurant, by HH income, August 2007
- Kids’ influence on decision to go to pizza restaurant
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- Figure 46: Kids’ influence on decision to go to pizza restaurant, by gender, August 2007
- Reasons for dining out at a pizza restaurant
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- Figure 47: Reasons for dining out at a pizza restaurant, by gender, August 2007
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- Figure 48: Reasons for dining out at a pizza restaurant, by HH income, August 2007
Future and Forecast
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- Future trends
- Healthy pizza is here to stay
- Small chains and independents to enjoy more market share
- QSR and fast casual encroach with pizza offerings
- Market forecast
- Leading pizza chains
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- Figure 49: Forecast of total U.S. systemwide sales of leading pizza chains, at current and constant prices, 2006-08
- Forecast factors
Appendix: Trade Associations
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