Table of Contents
Issues in the Market
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- Main issues
- Definitions
- Abbreviations
Insights and Opportunities
Market in Brief
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- Key challenges
- Fashion influences
- The retailers – how they have reacted to challenges
- The Internet
- Selected retailers – performance and prospects
- Men – where they shop
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- Figure 1: Top ten retailers where men shop for formalwear and casualwear, July 2007
- Consumer types
- Men – atitudes highlights
- Future challenges and influences
Fast Forward Trends
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- Trend 1: Help, I need somebody
- Definition
- Trend 2: Stop being so English
- Definition
- Trend 3: Seasonally affected male disorder
- Definition
Industry Insights
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- Key findings
- Market overview
- Market sectors and categories
- Factors and challenges in the menswear market
- 2007 factors and challenges
- The retail competitive arena
- Recovery of Marks & Spencer
- Innovators
- The Internet
- Customer service
- The price issue
- Store design
- Fashion and menswear
- The green issue
- Brands or fashion?
- The influence of celebrities
- The changing male consumer
- Marketing
- A challenging future
Internal Market Environment
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- Key points
- Falling prices
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- Figure 2: Indices of retail prices for men’s and women’s outerwear, Jan 1997-Dec 2006
- Fashion
- Women purchasers
- Own brand development
- Green issues
- Celebrities
- Spending on other things
Broader Market Environment
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- Key points
- PDI and consumer expenditure
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- Figure 3: PDI and consumer expenditure, at current and constant 2002 prices, 2002-12
- Inflation and interest rates
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- Figure 4: Interest rates, 2001-07
- Employment
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- Figure 5: UK workforce and employment, 2002-12
- Age of population
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- Figure 6: Population numbers by age groups, 2002-12
- Socio-economic changes
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- Figure 7: Population numbers, by socio-economic groups, 2002-12
- Figure 8: Percentage of the population, by socio-economic group, 2002-12
- Marriages declining
- Savings
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- Figure 9: Savings ratio, 2002-12
Market in Context
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- Key points
- Hobbies
- Boys’ toys and technology
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- Figure 10: Market growth of selected high-tech gadgets, 2002-06
- Figure 11: UK consumer spending on men’s outerwear, at current and constant 2002 prices, 2002-07
- Figure 12: Comparison of expenditure on men’s outerwear, video games and software, mobile phones and digital cameras, 2002-06
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Overall proposition
- Product offer
- Brand extension
- Store design
- Marketing
Market Size and Forecast
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- Key points
- Consumer spending on men’s outerwear
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- Figure 13: UK consumer spending on men’s outerwear, at current and constant 2002 prices, 2002-07
- Consumer spending on womenswear
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- Figure 14: UK consumer spending on all women's outerwear, at current and constant 2002 prices, 2002-07
- What menswear could learn from womenswear
- Men’s outerwear – formalwear vs casualwear
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- Figure 15: Men’s formal and casualwear spending split, 2002 and 2006
- Forecast
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- Figure 16: Market size and forecast of menswear, at current and 2007 prices, 2002-12
- Formalwear- the way forward for value growth?
- Factors used in the forecast
Where They Shop
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- Figure 17: Where men buy business/formalwear, July 2007
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- Figure 18: Where men buy casual/leisurewear, July 2007
- Key findings
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- Figure 19: Outlets used by men for formalwear purchases in the last 12 months, 1996-2007
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- Figure 20: Comparison of leading outlets used for men’s formal and casual outerwear, June 2005 and July 2007
- Retailers used for buying business/formalwear
- Top five most popular destinations
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- Figure 21: Top five retailers used for buying business/formalwear, July 2007
- Figure 22: Top five retailers used for buying business/formalwear, by age and key socio-economic group, July 2007
- Value retailers
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- Figure 23: Retailers used for buying business/formalwear, by age and key socio-economic group, July 2007
- Fashion clothing retailers
- Retailers used for buying casual/leisurewear
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- Figure 24: Top six retailers used for casual/leisurewear, July 2007
- Top six most popular destinations
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- Figure 25: Retailers used for buying casual/leisurewear, by age and socio-economic group, July 2007
- The next five popular destinations
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- Figure 26: Retailers used for buying casual/leisurewear, by age and socio-economic group, July 2007
- Number of retailers used
- Key findings
- How loyal are menswear shoppers?
- Number of outlets men use for business/formalwear
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- Figure 27: Number of outlets men use for business/formalwear shopping, July 2007
- Figure 28: Outlets used for business/formalwear shopping, by number of retailers used, July 2007
- Marks & Spencer dominates
- Tesco and Matalan
- Number of outlets men use for casual/leisurewear
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- Figure 29: Number of outlets men use for casual/leisurewear shopping, July 2007
- Figure 30: Outlets used for casual/leisurewear shopping, by retailers used, July 2007
- Marks & Spencer less of a destination
- George at ASDA
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Where They Shop – Detailed Consumer Demographics
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- Business/formalwear
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- Figure 31: Retailers used for buying business/formalwear, by marital status, lifestage, region, ACORN categories, media usage, commercial TV viewing and supermarkets used, July 2007
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- Figure 32: Retailers used for buying business/formalwear, by marital status, lifestage, region, ACORN categories, media usage, commercial TV viewing and supermarkets used, July 2007
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- Figure 33: Retailers used for buying business/formalwear, by marital status, lifestage, region, ACORN categories, media usage, commercial TV viewing and supermarkets used, July 2007
- Casual/leisurewear
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- Figure 34: Retailers used for buying casual/leisurewear, by marital status, lifestage, region, ACORN categories, media usage, commercial TV viewing and supermarkets used, July 2007
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- Figure 35: Retailers used for buying casual/leisurewear, by marital status, lifestage, region, ACORN categories, media usage, commercial TV viewing and supermarkets used, July 2007
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- Figure 36: Retailers used for buying casual/leisurewear, by marital status, lifestage, region, ACORN categories, media usage, commercial TV viewing and supermarkets used, July 2007
Their Relationship to Clothes Shopping
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- Key findings
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- Figure 37: Top seven statements on what men think of clothes retailers, July 2007
- Figure 38: How they describe clothes shopping, by age and socio-economic group, July 2007
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- Figure 39: How they describe clothes shopping, by age and socio-economic group, July 2007
- Key findings
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- Figure 40: Men’s relationship with clothes shops, business/formalwear, by retailer, July 2007
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- Figure 41: Men’s relationship with clothes shops, business/formalwear, by retailer, July 2007
- Figure 42: What men think of shopping for clothes, business/formal, by retailer, July 2007
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- Figure 43: What men think of shopping for clothes, business/formal, by retailer, July 2007
- Leisure/Casualwear
- Where men bought and how they describe their relationship with clothes shops
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- Figure 44: Men’s relationship with clothes shops, leisure/casualwear, by retailer, July 2007
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- Figure 45: Men’s relationship with clothes shops, leisure/casualwear, by retailer, July 2007
- Figure 46: What men think of shopping for clothes, leisure/casualwear, by retailer, July 2007
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- Figure 47: What men think of shopping for clothes, leisure/casualwear, by retailer, July 2007
Their Relationship to Clothes Shopping – Detailed Consumer Demographics
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- Figure 48: How men describe clothes shopping, by marital status, lifestage, region, ACORN categories, media usage, commercial TV viewing and supermarkets used, July 2007
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- Figure 49: How men describe clothes shopping, by marital status, lifestage, region, ACORN categories, media usage, commercial TV viewing and supermarkets used, July 2007
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- Figure 50: How men describe clothes shopping, by marital status, lifestage, region, ACORN categories, media usage, commercial TV viewing and supermarkets used, July 2007
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How They Describe Clothes Shopping
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- Key findings
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- Figure 51: Top five descriptions of clothes shopping, July 2007
- Top five descriptions of clothes shopping
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- Figure 52: How men describe clothes shopping, by age and socio-economic group, July 2007
- Other attitudes
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- Figure 53: How men describe clothes shopping, by age and socio-economic group, July 2007
- Business/formalwear
- Where men bought and what they think of shopping for clothes
- Leisure/casualwear
- Where men bought and what they think of shopping for clothes
- Identifying targets
- Key findings
- Group 1: Traditional Male (32%)
- Who are the Traditional Males?
- Group 2: Metrosexual (26%)
- Who are the Metrosexuals?
- Group 3: Menaissance (42%)
- Who are the Menaissance?
- Where the typologies shop
- Average stores visited
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- Figure 54: Average number of stores where they purchased, by typologies, July 2007
- The retailers they shop at – business/formalwear
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- Figure 55: Where typologies shop for business/formalwear, by retailer, July 2007
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- Figure 56: Where typologies shop for casual/leisurewear, by retailers, July 2007
How They Describe Clothes Shopping – Detailed Consumer Demographics
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- Figure 57: How men describe clothes shopping, by marital status, lifestage, region, ACORN categories, media usage, commercial TV viewing and supermarkets used, July 2007
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- Figure 58: How men describe clothes shopping, by marital status, lifestage, region, ACORN categories, media usage, commercial TV viewing and supermarkets used, July 2007
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- Figure 59: Typologies, by marital status, lifestage, ACORN categories, region, media usage and supermarkets used, July 2007
- Typologies by attitudes to shopping
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- Figure 60: Typologies by attitudes to shopping, July 2007
- Typologies by key demographic groups
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- Figure 61: Typologies, by age and socio-economic group, July 2007
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Brand Elements
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- Figure 62: Attitudes and usage of menswear brands, August 2007
- Marks & Spencer
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- Figure 63: Words associated with Marks & Spencer brand, August 2007
- Brand qualities – M&S excellence sets the pace
- Your M&S – Simply the best
- George at ASDA
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- Figure 64: Words associated with the George at ASDA brand, August 2007
- Brand qualities – good value and service
- George lacks affection
- Burton
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- Figure 65: Words associated with Burton brand, August 2007
- Brand qualities – lacking vitality
- Popular, but average isn’t good enough
- Next/Next Directory
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- Figure 66: Words associated with Next/Next Directory brand, August 2007
- Brand qualities
- Next – needing more personality
- Debenhams
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- Figure 67: Words associated with Debenhams brand, August 2007
- Brand qualities – good prospects
- Debenhams – styling the nation needs more work
- Ted Baker
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- Figure 68: Consumer image of Ted Baker brand, August 2007
- Brand qualities – No ordinary designer label
- Ted's always taking care of business
- Brand qualities
- Ted Baker is top dog
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- Figure 69: Consumer image of various menswear brands, august 2007
- Usage and consideration of brands
- Burton leads the way
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- Figure 70: Consumer usage of menswear brands, August 2007
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- Figure 71: Consumer considerations of various menswear brands, August 2007
- Attitudes towards brands
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- Figure 72: Attitudes towards top ten menswear brands, August 2007
- Brand satisfaction and performance
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- Figure 73: Customer rating of selected menswear brands, August 2007
- Brand commitment
- M&S is tops – but not for everything
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- Figure 74: Degree of customer commitment to menswear brands, August 2007
- Round up
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Retailer Competitor Analysis
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- Strategic evaluation
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- Figure 75: Menswear retailers’ positioning, strategy and analysis, 2007
- Sales performance
Retailer Profiles
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- Specialists
- Arcadia Group (Burton and Topman)
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- Figure 76: Arcadia Group, UK outlet data, 2003-06
- Austin Reed
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- Figure 77: Austin Reed brand (excluding CC), UK retail and licensing sales, 2002-07
- Moss Bros
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- Figure 78: Moss Bros Group plc, financial performance, 2002-07
- Officers Club
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- Figure 79: The Officers Club, financial performance, 2002-06
- Figure 80: The Officers Club, financial performance, 2002-05
- Speciality Retail Group
- Style Menswear (Alexon Group)
- TM Lewin
- Slater
- Non-specialists
- Marks & Spencer
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- Figure 81: Marks & Spencer: menswear own brand portfolio, 2007
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- Figure 82: M&S: Excluding VAT clothing sales, 2003-07
- Bhs
- Next
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- Figure 83: Percentage of Next’s UK selling space, by store size, 2001 and 2006
- Other clothing retailers
- French Connection
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- Figure 84: French Connection, group store portfolio, 2006-07
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- Figure 85: French Connection, financial performance, 2004-07
- Gap UK
- H&M
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- Figure 86: H&M, own brand portfolio, 2007
- River Island
- Ted Baker
- West Coast Capital (USC and d2)
- USC
- d2
- Republic
- Smaller clothing chains
- Inditex
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- Figure 87: Inditex UK stores, menswear age positioning and product offer by fascia, 2007
- Monsoon
- New Look
- Reiss
- Fat Face
- Department stores
- Debenhams
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- Figure 88: Debenhams menswear collections, 2007
- John Lewis
- House of Fraser
- Other department stores
- Value clothing retailers
- Overview
- Matalan
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- Figure 89: Matalan’s own brand portfolio, 2007
- Peacocks
- Primark
- TK Maxx
- Supermarkets
- Overview
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- Figure 90: Estimated sales of clothing and footwear, and within this menswear, in grocery multiples, at current prices, 2001-06
- Consumer research
- George at ASDA
- Tesco
- Sainsbury’s
- Sports retailers
- Overview
- JJB Sports
- JD Sports
- Blacks Leisure Group
- Mail order/Internet
- Internet
Retail Advertising and Promotion
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- Middle-market advertising dominates
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- Figure 91: Advertising expenditure on menswear, expenditure on press, cinema, radio, outdoor, TV, direct mail and Internet advertising, 2002-07
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