Table of Contents
Issues in the Market
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- Key themes
- Definitions
Insights and Opportunities
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- Health benefits of Indian food
- Indian food – your flexible meal
- A helping hand in home cooking
- Become a curry king/queen
Fast Forward Trends
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- Trend 1: Back to my roots – “Authenticity”
- General observations
- Market touchpoints/implications
- Trend 2: Death of Geography
- General observations
- Market touchpoints/implications
- Fast forward – an explanation
Market in Brief
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- Indian food market shows signs of maturity
- Need to increase consumption frequency
- Emphasising the flexibility of Indian food
Internal Market Environment
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- Food is much more than fuel
- Broadening tastes
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- Figure 1: Agreement with selected lifestyle statements about food, 2002-06
- The takeaway treat
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- Figure 2: Consumption of takeaway meals, 2004 and 2006
- Restaurants hold ground
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- Figure 3: Consumption of meals in restaurants, 2004 and 2006
- Home cooking resurgence
- The healthy way
- Changing perceptions
Broader Market Environment
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- The grey pound
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- Figure 4: Trends and projections in UK population (‘000s), by age group, 2001-11
- The rise of single personone-person households
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- Figure 5: UK one-person households, 2000-10
- The British Mix
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- Figure 6: Non-white population in the UK, by ethnic group, April 2001
- Time-poor
- Ethical issues
Competitive Context
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- Indian out of home
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- Figure 7: The UK eating out market, by segment, 2001-06
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- Figure 8: UK retail value sales of international cuisines, 2001-05
- The success of Italian
- The taste of Chinese
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Regionality
- Lighter meal: a healthier option
- Naturalness and organic
- Snacking and sharing
- Crossover
- Global innovations
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- Figure 9: Global launches of Indian dishes, Jan 2005-Oct 2006
Market Value and Forecast
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- Facing maturity
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- Figure 10: UK retail value sales of Indian foods, 2001-06
- Innovation winning through
- Creating new opportunities
- The health factor
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- Figure 11: UK retail sales of Indian foods, by segment, 2002, 2004 and 2006
- A natural and functional future
- Future growth potential
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- Figure 12: Forecast of the Indian foods market, by segment, 2001-11
- Factors used in the forecast
Segment Performance
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- The ready meal revolution
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- Figure 13: UK retail sales of Indian ready meals, 2001-06
- The return of the cook
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- Figure 14: UK retail value sales of Indian ready meals, by format, 2002, 2004 and 2006
- The frozen opportunity
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- Figure 15: UK retail sales of Indian ready meals, by format, 2002, 2004 and 2006
- A helping hand
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- Figure 16: UK retail sales of Indian cooking aids, 2001-06
- Flexible meal options
- Cooking sauces show growth
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- Figure 17: UK retail value sales of cooking aids, by sector, 2002, 2004 and 2006
- Eating in – the new eating out
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- Figure 18: UK retail sales of accompaniments, 2001-06
- Naan bread and poppadums have wider uses
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- Figure 19: UK retail value sales of accompaniments, by product, 2002, 2004 and 2006
Market Share
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- Grocery multiples fight for share
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- Figure 20: Market shares in the Indian chilled ready meals market, 2002, 2004 and 2006
- Tesco’s market
- Sainsbury’s customers try something new today
- Asda attitude
- Restaurant inspired at M&S and Waitrose
- Fear for frozen
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- Figure 21: Market shares in the Indian frozen ready meals, 2002, 2004 and 2006
- Acknowledged experts
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- Figure 22: Manufacturers' share in Indian foods, 2002, 2004 and 2006
Companies and Products
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- RHM
- Patak’s Foods Ltd
- Birds Eye
- Unilever
- Heinz
- Kerry Foods
- Masterfoods
- McCormick (UK) Ltd
- Premier Foods
- RH Amar & Company Ltd
- S&A Foods Ltd
Brand Communication
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- Advertising spend growing
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- Figure 23: Advertising spend, by medium, 2001-06
- RHM dominates
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- Figure 24: Top companies, by advertising spend, 2001-06
- TV battleground
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- Figure 25: TV advertising spend, by company, 2001-06
Channels to Market
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- Multiples dominant
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- Figure 26: UK retail distribution of Indian foods, 2002, 2004 and 2006
- The growth of the grey area
- Consolidation of the suppliers
- Possible rationalisation
- Overseas dependency
The Consumer – Frequency of Use
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- Ready meals become an occasional meal option
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- Figure 27: Usage of ready meals, 2002, 2004 and 2006
- Confident cooks cheat less
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- Figure 28: Usage of cooking sauces, 2002, 2004 and 2006
- Indian cooking sauces maintain popularity
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- Figure 29: Types of dishes cooking sauces used for, 2002, 2004 and 2006
Consumer – Attitudes and Motivations
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- Home the new curry house
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- Figure 30: Consumption of Indian food, October 2006
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- Figure 31: Propensity to eat Indian food over the last six months, by social grade, October 2006
- Regular part of repertoire
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- Figure 32: Consumption frequency of Indian food, October 2006
- Everyday opportunity
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- Figure 33: Attitudes towards Indian foods, October 2006
- Control is key
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- Figure 34: Cross-analysis of Indian food consumption and attitudes towards Indian food, October 2006
- Target the takeaway
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- Figure 35: Cross-analysis of Indian food consumption and frequency of consumption, October 2006
- Home cooking breaks down barriers
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- Figure 36: Cross-analysis of consumption frequency of Indian foods and attitudes towards Indian food, October 2006
The Consumer – Further Insight
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- Indian food consumer typologies
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- Figure 37: Consumer typologies for Indian food, October 2006
- Staying close to home
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- Figure 38: Cluster group, by where Indian food has been eaten, October 2006
- Increasing consumption frequency
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- Figure 39: Cluster group, by how often Indian food eaten, October 2006
- Adventurers (14% of sample)
- Bit too Hot (60% of sample)
- Authentic Cuisiners (11% of sample)
- Not Interested (15% of sample)
Appendix
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- Consumer research
- ACORN
- Advertising data
- Abbreviations
- Broader Market Environment
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- Figure 40: Trends and projections in UK population (‘000s), by age group, 2001, 2006 and 2011
- Figure 41: UK households and one-person households, 2000-10
- Figure 42: Population of the UK, by ethnic group, April 2001
- Figure 43: Working population, by gender, 2001-11
- Internal Market Environment
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- Figure 44: Agreement with selected lifestyle statements about food, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel’s Special Groups, 2006
- Figure 45: Agreement with selected lifestyle statements about food, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel’s Special Groups, 2006
- The Consumer – Frequency of Use
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- Figure 46: Usage of cooking sauces (excluding pasta sauces) in the last 12 months, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel’s Special Groups, 2006
- Consumer – Attitudes and Motivations: Detailed Demographics
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- Figure 47: Consumption of Indian food, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and detailed lifestage groups, October 2006
- Figure 48: Consumption of Indian food, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2006
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- Figure 49: Consumption frequency of Indian food, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2006
- Figure 50: Agreement with selected lifestyle statements about food, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2006
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- Figure 51: Agreement with selected lifestyle statements about food, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2006
- Figure 52: Agreement with selected lifestyle statements about food, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2006
- The Consumer – Further Insight
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- Figure 53: Cluster group, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage and household size, October 2006
- Figure 54: Cluster group, by attitudes towards Indian food, October 2006
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