Table of Contents
Issues in the Market
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- Definition
- Terminology
- Abbreviations
Insights and Opportunities
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- Sustainability
- Natural products and the home cook
- Widening health appeal
Market in Brief
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- The healthy option
- Sustainability grows in importance
- The future is farmed?
- Chilled excels while frozen stagnates
- Balancing consumption
- Supermarkets dominate but fishmongers still matter
- Fish grows in popularity
- Future trends
Fast Forward Trends
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- Authenticity
- World of Plastic/Hybridity
Internal Market Environment
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- The health boom
- Fish goes head-to-head with red meat
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- Figure 1: Types of food consumed, 2006
- The Omega 3 phenomenon
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- Figure 2: Types of food worth paying a higher price for, May 2006
- The return of the home cook
- Sustainability the new battle ground
- Quota restrictions
Broader Market Environment
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- Economic environment
- Population dynamics
- Health is a national concern
- Food miles prove topical
- How does UK fish consumption compare to other countries?
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- Figure 3: Annual consumption of fish, by country
Competitive Context
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- Fish substitutes
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- Figure 4: UK retail sales of competitive markets, 2001-06
- Frozen survivors
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
- Price increases
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- Figure 5: Average price per kilo of fish, by type, 2002-06
Who’s Innovating?
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- The diversification of own-label
- Own-label fish ready meals come of age
- Provenance in brands and own-label
- Simple added-value
- Health-conscious
- Getting children to eat fish
Market Value and Forecast
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- Value growth gains momentum
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- Figure 6: Forecast of UK retail sales fish* and seafood, by value and volume, 2006-11
- Expanded presence
- Convenience still important
- Future trends and forecast
- Sustainability
- Who will take the lead in driving this?
- The return of frozen
- The benefit of farmed
- Brand British
Market Size – The Fish and Seafood Balance
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- Figure 7: UK retail sales of fish and seafood, by type, volume and value, 2002-06
- A fishy story
- Fish farming and the organic option
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Segment Performance
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- Total fish sales
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- Figure 8: UK retail sales of fish, by type, value and volume, 2002-06
- Brilliant diversification
- The rise of chilled
- Innovation in canned
- Stagnation of frozen
- Trends in frozen
- Coated takes a battering
- Natural bucks the trend
- Trends in chilled
- The Omega 3 effect
- Evidence of ethical purchase
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- Figure 9: UK retail sales of chilled natural fish, by species and value, 2003-06
- Smoked fish is enjoying strong growth
- Variations find a new market
- Trends in seafood
- Chilled seafood promises to exceed frozen for the first time
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- Figure 10: UK retail sales of frozen and chilled seafood, by value and volume, 2002-06
- Scampi rallies frozen
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- Figure 11: UK retail sales of frozen and chilled seafood, by type and value, 2003-05
- Exceptional prawns
Market Share
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- Imports vs exports – the balance of trade
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- Figure 12: Imports and exports for the UK fishing industry fish & seafood, 1999-2005
- Own-label vs brands
- Young’s dominates frozen seafood
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- Figure 13: 2006 estimated brand shares of frozen fish and fish-based ready meals, 2006
- Figure 14: 2006 estimated brand shares of frozen seafood, 2006
Companies and Products
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- Birds Eye
- Young’s Bluecrest
- Others
- No Catch Just Cod from Johnson’s Seafarms
- Lyons Seafood
- The Big Prawn Company
- Own-label
- Coldwater UK
- Cumbrian Seafoods
- The Seafood Company
- Simpson’s Seafood
Brand Communication and Promotion
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- Figure 15: Main monitored advertising, by fresh, frozen and canned fish, 2001-06*
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Channels to Market
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- Figure 16: UK retail sales of fish and seafood, by type of outlet and volume, 2006
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The Consumer – Fish Habits
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- More money being spent on fresh fish
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- Figure 17: Expenditure on fresh fish in the last week, 2002-05
- Supermarkets improve their offer
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- Figure 18: Where fresh fish is usually bought, 2002-05
- Processed fish loses favour
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- Figure 19: Usage of frozen fish fingers in the last 12 months, 2002-05
- Health is taken to heart
- Targeting kids
- The ethical stance
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- Figure 20: Understanding the term ethical foods, by demographic sub-group, March 2006
The Consumer – Who’s Buying What?
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- Fish is a firm favourite but traditional choices still dominate
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- Figure 21: Types of fish bought and consumed at home in the last 3 months, May 2006
- Young and adventurous
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- Figure 22: Typical fish bought/eaten at home by age group, according to above-/below-average responses, May 2006
- ABC1s aged 35+ are fuelling fish
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- Figure 23: Repertoire of four or more different types of fish, by age group, socio-economic group and Mintel’s Special Groups, May 2006
- Fish and chips is where it all starts
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- Figure 24: Repertoire of different types of fish, by product types, May 2006
The Consumer – Attitudes and Behaviour
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- Summary of changing attitudes towards fish
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- Figure 25: Summary of attitudes towards fish and seafood, May 2006
- The majority of consumers still play safe
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- Figure 26: Attitudes towards eating fish, May 2006
- Signs of growing confidence
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- Figure 27: Attitudes towards buying and cooking fish, May 2006
- Functional fish features
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- Figure 28: Attitudes towards buying and cooking fish, May 2006
- Open to new ideas
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- Figure 29: Attitudes towards variety and choice of fish, May 2006
Appendix
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- Introduction
- Consumer research
- ACORN
- Advertising data
- Broader market environment
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- Figure 30: PDI and consumer expenditure, at current and constant prices, 2001-11
- Figure 31: Trends in UK household size, 2001-11
- Figure 32: Trends and projections in UK population, by age group, 2000-10
- Figure 33: Agreement with selected attitudinal statements, 11-14-year-olds, 2001-05
- Who’s innovating?
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- Figure 34: Analysis of new product introductions, by storage type, June 2005-06
- Figure 35: Analysis of new product introductions, by food and drink claims, June 2005-06
- Figure 36: Analysis of new product introductions, by brand and company, June 2005-06
- Market size and forecast
- Factors used in the forecast
- Segment performance
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- Figure 37: UK retail sales of frozen fish by type, by value, 2003-06
- Figure 38: UK retail sales of chilled smoked fish, by species and value, 2003-06
- Figure 39: UK retail sales of canned fish, by species and value, 2002-06
- Consumer 1 – Detailed demographics
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- Figure 40: Expenditure on fresh fish in the last week, by gender, age-group, socio-economic group, lifestage, Mintel’s Special Groups, presence of children, marital status, working status, household size and region, 2005
- Figure 41: Usage of frozen fish fingers in the last 12 months, by gender, age-group, socio-economic group, lifestage, Mintel’s Special Groups, working status, presence of children and region, 2005
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- Figure 42: Usage of other frozen fish products in the last 12 months, 2002-05
- Figure 43: Usage of other frozen fish products in the last 12 months, by gender, age-group, socio-economic group, lifestage, Mintel’s Special Groups, presence of children, marital status, working status, and region, 2005
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- Figure 44: Agreement with selected attitudinal statements, 2005
- Figure 45: Agreement with selected attitudinal statements, by expenditure on fresh fish in the last week, 2005
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- Figure 46: Consumption of fish fingers and fish, 7-10-year-olds, 2001-05
- Figure 47: Consumption of fish fingers and fish, 11-14-year-olds, 2005
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- Figure 48: Understanding the term ethical foods, March 2006
- Figure 49: Understanding the term ethical foods, by gender, age-group, socio-economic group, marital status, lifestage, Mintel’s Special Groups, presence of children, working status, region, ACORN group, media usage, commercial TV viewing, supermarket usage, household size and car usage, March 2006
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- Figure 50: Understanding the term ethical foods, by gender, age-group, socio-economic group, lifestage, Mintel’s Special Groups, marital status, presence of children, working status, region, ACORN group, media usage, commercial TV viewing, supermarket usage, household size and car usage, March 2006
- Consumer 2 – Detailed demographics
- Types of fish bought and consumed at home
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- Figure 51: Types of fish bought and consumed at home in the last 3 months, by gender, age-group, socio-economic group, lifestage, Mintel’s Special Groups, marital status, presence of children, working status, region, ACORN group, media usage, commercial tv viewing, supermarket usage, household size, car usage and detailed lifestage, May 2006
- Figure 52: Types of fish bought and consumed at home in the last 3 months, by gender, age-group, socio-economic group, lifestage, Mintel’s Special Groups, marital status, presence of children, working status, region, ACORN group, media usage, commercial TV viewing, supermarket usage, household size and car usage, May 2006
- Repertoire analysis
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- Figure 53: Repertoire of different types of fish, by gender, age-group, socio-economic group, lifestage, Mintel’s Special Groups, marital status, presence of children, working status, region, ACORN group, media usage, commercial TV viewing, supermarket usage, and household size, May 2006
- Figure 54: Repertoire of different types of fish, by attitudes to fish, May 2006
- Consumer 3 – Detailed demographics
- Product nets
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- Figure 55: Nets of product types, by gender, age-group, socio-economic group, lifestage, Mintel’s Special Groups, marital status, presence of children, working status, region, ACORN group, media usage, commercial TV viewing, supermarket usage, May 2006
- Figure 56: Nets by product types, by repertoire, May 2006
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- Figure 57: Nets by product types, by repertoire, May 2006
- Figure 58: Nets of product types, by consumer typologies, May 2006
- Consumer typologies
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- Figure 59: Consumer typologies, by demographic sub-group, May 2006
- Consumer typologies- The Fish-Dishinterested
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- Figure 60: Explanation of consumer typologies according to attitudes toward fish and seafood, May 2006
- Figure 61: Consumer typologies, by product nets, May 2006
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- Figure 62: Consumer typologies, by agreement with attitudes towards fish, May 2006
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