Table of Contents
Introduction and Abbreviations
-
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
-
- Domestic travel spend shows steady growth; international spend rebounds sharply in 2003-04
- High travel costs have negative impact; also, 23% receive no paid vacation
- Hotels—budget supply falls, luxury rooms increase
- Falling airfares boost demand, but not likely to last due to tight profit margin
- Safety concerns have only short-term impact
- Online travel bookings increase, but travel agents lead market
- American Express leads market, but new online entrants compete
- The Consumer: Who travels, why, how, where, and how much they spend; further insights on car rental and hotel brand loyalty
- Suppliers need to develop segmented marketing
- Future
Market Drivers
-
- Cost of travel
- Hotel costs
-
- Figure 1: Hotel occupancy and average daily room rate, 2000-04
-
- Figure 2: Breakdown of U.S. hotel rooms, by daily rate, 2000-04
- Rental cars
-
- Figure 3: Total U.S. car rental revenues, at current and constant prices, 1999-2004
-
- Figure 4: Average weekly car rental rates in major U.S. markets, July 2004
- Airfares
-
- Figure 5: Total U.S. scheduled airline passenger revenue, at current and constant prices, 1999-2004
-
- Figure 6: Average yield for U.S. passenger airlines, 1999-2004
- Distribution of incomes
-
- Figure 7: Median household income, 1994-2004
-
- Figure 8: Distribution of U.S. households, by income, 1999 and 2004
- Demographic trends—which households account for the most travel
-
- Figure 9: Number of married and single U.S. households with children, by age, income, and race/ethnicity, 2005
- Minority populations
-
- Figure 10: Share of historical and projected U.S. population growth, by race/ethnicity, 2000-10
- Vacation time
-
- Figure 11: Employees with access to paid vacation and paid holidays, 1999-2005
-
- Figure 12: Paid vacation days available to private sector employees, by average wage and geographical area, March 2005
- Reasons for not taking a trip
-
- Figure 13: Reasons for not traveling for leisure more often—parents with children in the household, by household income and Hispanic origin, December 2005
- Safety fears
Market Size
-
- Domestic travel
-
- Figure 14: Domestic travel spending by families, 2001-04
- Figure 15: Graph: Domestic travel spending by families, 2001-04
-
- Figure 16: Total domestic leisure trips and domestic leisure trips with children, 1999-2004
-
- Figure 17: Total overnight domestic leisure trips, 1999-2004
- International travel
-
- Figure 18: Spending on international leisure trips by U.S. residents traveling with children, 2001-04
- Figure 19: Graph: Spending on international leisure trips by U.S. residents traveling with children, 2001-04
-
- Figure 20: International leisure trips by U.S. residents, 1999-2004
-
- Figure 21: International leisure trips by U.S. residents with children, 1999-2004
- Figure 22: Spending on fares and travel-related expenses by U.S. citizens outside the United States, 1999-2004
- Destinations visited
-
- Figure 23: International destinations visited for leisure by U.S. residents, 1999-2004
-
- Figure 24: Preliminary U.S. citizen air traffic, January-August 2005
- Nights spent outside the U.S.
-
- Figure 25: Average number of nights spent outside the U.S., 1999-2004
Supply Structure
-
- Lack of family focus
- Internet penetration and online travel bookings
- Broadband penetration
-
- Figure 26: U.S. broadband household projections, 2000-10
-
- Figure 27: Internet activities*, May-November 2004
-
- Figure 28: Means of booking air travel, U.S. outbound international travel, 1999-2004
-
- Figure 29: Online bookings and last-minute travel, December 2005
-
- Figure 30: Online bookings, by household income, December 2005
- Companies and brands
-
- Figure 31: Major U.S. travel agencies, by worldwide sales, 2001-04
-
- Figure 32: Major U.S. travel agencies, by worldwide sales, 2001-04
- Figure 33: Graph: Major U.S. travel agencies, by worldwide sales, 2001-04
- Company profiles
- American Express
- Carlson Wagonlit Travel
- IAC/InterActiveCorp (Expedia)
- TQ3 Navigant
- Travelocity
- World Travel BTI
- AAA Travel
- Liberty Travel Inc
- Cendant Corporation—Travel Distribution Services Division (ebookers and Orbitz)
- Priceline.com Incorporated
Advertising and Promotion
-
- Overview
- American Express
- Expedia (IAC/InterActiveCorp)
- Travelocity
- ebookers (Cendant Corporation)
- Priceline.com
The Consumer
-
- Domestic travel
-
- Figure 34: Domestic trips taken by parents with children in the household in the last 12 months, May 2004-May 2005
-
- Figure 35: Domestic trips taken by parents with children in the household in the last 12 months, by age, race/ethnicity and household income, May 2004-May 2005
- Purpose of most recent trip
-
- Figure 36: Purpose of domestic trips taken by parents with children in the household in the last 12 months, May 2004-May 2005
-
- Figure 37: Purpose of domestic trips taken by parents with children in the household in the last 12 months, by age, race/ethnicity and household income, May 2004-May 2005
- Means of transport
-
- Figure 38: Means of transport on most recent domestic trip taken for leisure by parents with children in the household in the last 12 months, May 2004-May 2005
-
- Figure 39: Means of transport used on last domestic trip taken for leisure by parents with children in the household in the last 12 months, by age, race/ethnicity and household income, May 2004-May 2005
- Destination state
-
- Figure 40: Destination state on most recent domestic trip taken for leisure by parents with children in the household in the last 12 months, May 2004-May 2005
-
- Figure 41: Destination state on most recent domestic trip taken for leisure by parents with children in the household in the last 12 months, by age, race/ethnicity and census region, May 2004-May 2005
- Trip spend
-
- Figure 42: Amount spent on most recent domestic trip taken for leisure by parents with children in the household in the last 12 months, May 2004-May 2005
-
- Figure 43: Amount spent on most recent domestic trip taken for leisure by parents with children in the household in the last 12 months, by age, race/ethnicity and household income, May 2004-May 2005
- Summary—Domestic travel
The Consumer
-
- International travel
-
- Figure 44: International travel by parents with children in the household in the last three years, May 2004-May 2005
-
- Figure 45: International travel by parents with children in the household in the last three years, by age, race/ethnicity and household income, May 2004-May 2005
- Purpose of most recent trip
-
- Figure 46: Purpose of international trips taken by parents with children in the household in the last three years, May 2004-May 2005
-
- Figure 47: Purpose of international trips taken by parents with children in the household in the last three years, by age, race/ethnicity and household income, May 2004-May 2005
- Year of most recent trip
-
- Figure 48: Year of last international trip taken by parents with children in the household in the last three years, 2002-04
- Type of lodging
-
- Figure 49: Type of lodging used during last international trip taken for leisure by parents with children in the household in the last three years, May 2004-May 2005
-
- Figure 50: Type of lodging used during last international trip taken for leisure by parents with children in the household in the last three years, by age, race/ethnicity and household income, May 2004-May 2005
- Means of transport
-
- Figure 51: Means of transport used during last international trip taken for leisure by parents with children in the household in the last three years, May 2004-May 2005
-
- Figure 52: Means of transport used during last international trip taken for leisure by parents with children in the household in the last three years, by age, race/ethnicity and household income, May 2004-May 2005
- Trip spend
-
- Figure 53: Amount spent on travel during last international trip taken for leisure by parents with children in the household in the last three years, May 2004-May 2005
-
- Figure 54: Amount spent on travel during last international trip taken for leisure by parents with children in the household in the last three years, by age, race/ethnicity and household income, May 2004-May 2005
- Cohort information
-
- Figure 55: Cohort descriptors for key family travel buyers, May 2004-May 2005
-
- Figure 56: Frequency of domestic travel, type of lodging and trip spend, by cohort, May 2004-May 2005
- Summary—International travel
The Consumer
-
- All travel behavior—proprietary survey
-
- Figure 57: Trips including hotel stay, car rental, plane flight or packaged tour taken—parents with children in the household, December 2005
-
- Figure 58: Trips including hotel stay, car rental, plane flight or packaged tour taken—parents with children in the household, by age, race/ethnicity and household income, December 2005
- Lodging
-
- Figure 59: Number of trips taken with paid lodging in the last year—parents with children in the household, by household income, December 2005
- Air travel
-
- Figure 60: Number of trips taken with plane travel in the last year—parents with children in the household, by household income and Hispanic origin, December 2005
- Travel planning
-
- Figure 61: In charge of travel planning for their household—parents with children in the household, by gender and age, December 2005
- Travel companions
-
- Figure 62: Travel companions on most recent trip and trips within last two years taken—parents with children in the household, December 2005
-
- Figure 63: Travel companions on most recent trip taken—parents with children in the household, by gender, age and marital status, December 2005
-
- Figure 64: Travel companions on leisure trips within last two years taken—parents with children in the household, by Hispanic origin and household income, December 2005
-
- Figure 65: ‘Would enjoy dedicated flights/hotel areas for those traveling without children’—parents with children in the household, September 2005
- Types of travel destinations and tendency to visit new/previous destinations
-
- Figure 66: Types of travel included in most recent trip and trips within last two years taken—parents with children in the household, December 2005
- Purpose of trip—activities
-
- Figure 67: Primary purpose of most recent trip and trips within last two years taken—parents with children in the household, December 2005
-
- Figure 68: Primary purpose of most recent trip taken—parents with children in the household, by household income, December 2005
-
- Figure 69: Range of leisure activities in most recent trip and trips within last two years taken—parents with children in the household, December 2005
-
- Figure 70: Range of leisure activities on most recent trip taken—parents with children in the household, by Hispanic origin and household income, December 2005
- Attitudes towards hotels
-
- Figure 71: Agree ‘hotel is just a place to sleep’—parents with children in the household who have taken at least one qualifying trip, by age and household income, December 2005
-
- Figure 72: ‘Prefer to stay at boutique hotels rather than chains’—parents with children in the household who have taken at least one qualifying trip, by age and household income, December 2005
-
- Figure 73: ‘Loyal to a hotel chain even if it is not the cheapest’—parents with children in the household who have taken at least one qualifying trip, by gender, age and household income, December 2005
- Car rental
-
- Figure 74: Number of trips taken with own car in the last year—parents with children in the household, by gender and household income, December 2005
-
- Figure 75: Number of overnight leisure trips taken with car rental in last year—parents with children in the household, by household income, December 2005
-
- Figure 76: Longest time willing to drive before preferring to take a flight—parents with children in the household, December 2005
-
- Figure 77: Longest time willing to drive before preferring to take a flight—parents with children in the household, by household income, December 2005
-
- Figure 78: Purpose of most recent car rental—parents with children in the household, December 2005
-
- Figure 79: Purpose of most recent car rental—parents with children in the household, by gender, age and household income, December 2005
-
- Figure 80: Method of booking most recent car rental—parents with children in the household, December 2005
-
- Figure 81: Method of booking most recent car rental—parents with children in the household, by age and household income, December 2005
-
- Figure 82: ‘Wish there was more variety to rental cars available’—parents with children in the household, by gender, December 2005
- Influence of travel magazines
-
- Figure 83: ‘Base choice of destination on travel magazines’—parents with children in the household, by gender, Hispanic origin and household income, December 2005
- Summary—All travel behavior
The Future
-
- Future trends
- Grandparent power
- Changing shape of families
- Gap in the market for tailored, trusted advice
- Need for tailored marketing
- Market forecast
- Domestic travel spending by families
-
- Figure 84: Forecast of total U.S. domestic travel spending by families, at current and constant prices, 2004-07
- Figure 85: Graph: Forecast of total U.S. domestic travel spending by families, at current and constant prices, 2004-07
- International travel spending by families
-
- Figure 86: Forecast of total U.S. international travel spending by families, at current and constant prices, 2004-07
- Figure 87: Graph: Forecast of total U.S. international travel spending by families, at current and constant prices, 2004-07
- Forecast factors
Trade Associations
Appendix: Simmons Cohorts
-
-
- Figure 88: Cohort descriptors, all groups
-
Back to top