Table of Contents
Overview
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- What you need to know
- Key issues covered in this Report
- Definition
Executive Summary
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- Top takeaways
- Market overview
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- Figure 1: Total US sales and fan chart forecast of skin protection market, at current prices, 2015-25
- Impact of COVID-19 on skin protection
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- Figure 2: Short, medium and long term impact of COVID-19 on skin protection market, November 2020
- Opportunities and challenges
- Grow sales with expanded skin protection benefits
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- Figure 3: Trial and interest in select innovations, any interest (net), July 2020
- Combat consumers’ seasonal and occasional use of sunscreen
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- Figure 4: Select attitudes and behaviors toward sunscreen, July 2020
- Address the continued threat from multifunctional skincare
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- Figure 5: Usage frequency of any sunscreen (net) and any personal care product with SPF (net), July 2020
- Develop inclusive formulas for Black consumers
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- Figure 6: Black adults’ usage of any sunscreen (net) and select benefits sought in sunscreen (any rank), July 2020
- Redefined masculinity presents opportunities for self-tanner brands
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- Figure 7: Usage of tanning products and sunless tanners, by age and gender, July 2020
- Reach younger consumers through social media and “skinfluencers”
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- Figure 8: Usage of select skin protection products, by age, November 2020
The Market – Key Takeaways
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- Skin protection market takes a hit in 2020, effect will be short-lived
- COVID-19 impacts category engagement; inclusive suncare works for all
- Offer more protection and trendy ingredients and utilize social media
Market Size and Forecast
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- Skin protection market takes a hit in 2020, effects are short-term
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- Figure 9: Total US sales and fan chart forecast of skin protection market, at current prices, 2015-25
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- Figure 10: Total US sales and forecast of skin protection market, at current prices, 2015-25
- Impact of COVID-19 on skin protection
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- Figure 11: Short, medium and long term impact of COVID-19 on skin protection, July 2020
- Lockdown
- Re-emergence
- Recovery
- COVID-19: US context
- Learnings from the last recession
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- Figure 12: Mintel Trend Driver – Value
Market Factors
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- COVID-19 disrupts usage of sunscreen
- Diversity themes are important
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- Figure 13: Distribution of generations by race and Hispanic origin, 2019
Market Opportunities
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- Multifunctional skin protection products are set to flourish
- Expect more skincare and suncare launches with blue light protection
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- Figure 14: Unilever’s Instagram post about blue light, August 2020
- Figure 15: Unilever’s Instagram post about protecting skin from blue light, August 2020
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- Figure 16: COOLA Full Spectrum 360° Sun Silk Drops Organic Sunscreen SPF 30 and KOA Anti-Pollution SPF45+
- Including popular skincare ingredients can increase suncare engagement
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- Figure 17: Sunscreens with niacinamide
- Help prolong future generations’ engagement in skin protection
- Reach younger consumers through social media and “skinfluencers”
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- Figure 18: Hyram’s How To Use A Face Sunscreen | Skin Care 101 video, October 2019
Companies and Brands – Key Takeaways
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- Leading companies lose share to value brands and private label
- Be inclusive and eco-conscious; how to stand out in the mineral space
Market Share
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- Leading companies lose share to value brands and private label
- Sales of sun protection and sunless tanners by company
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- Figure 19: US multi-outlet sales of sun protection and sunless tanners, by leading companies, rolling 52 weeks 2019 and 2020
Competitive Strategies
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- Develop inclusive formulas for a wider range of skintones
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- Figure 20: Instagram post from Supergoop!, September 2020
- Black-owned/led brands are filling the gap in the market
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- Figure 21: Instagram posts from Black Girl Sunscreen
- Figure 22: EleVen’s On-The-Defense Sunscreen SPF 30 and Unrivaled Sun Serum SPF 30
- Eco-conscious claims are on the rise
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- Figure 23: Eco-ethical claims in new suncare launches, Sept 2016-Aug 2020
- Figure 24: Instagram post from BASF Care Creations, July 2020
- Brands are finding ways to stand out in the busy mineral suncare space
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- Figure 25: Instagram post from Canisun, June 2020
The Consumer – Key Takeaways
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- Sunscreen has stronger penetration; BPC products used more frequently
- Sunscreen is used for both health and anti-aging reasons
- Level of sun protection is the driving purchase factor
- Usage of tanning products is low but growing
- Focusing on skincare and ease-of-use is key for self-tanner brands
- Skin protection shopping is positioned to take a hit
- Usage of innovations is low but interest is strong
Usage and Usage Frequency of Sunscreen and Skin Protection Products
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- Sunscreen is used by most, but…
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- Figure 26: Instagram post from Supergoop!
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- Figure 27: Usage of skin protection, July 2020
- …BPC products with SPF are used more frequently
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- Figure 28: Usage frequency of skin protection products, July 2020
- Sunscreen usage is driven by adults aged 25-54
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- Figure 29: Unicorn Snot sunscreen, July 2020 and June 2019
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- Figure 30: Usage of select sunscreen and skin protection products, by age, July 2020
- There are opportunities to boost engagement among men
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- Figure 31: Usage of select sunscreen and skin protection products, by gender, July 2020
- Black adults’ engagement is tempered due to a gap in the market
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- Figure 32: Usage of select sunscreen and skin protection products, by race and Hispanic origin, July 2020
Attitudes and Behaviors toward Sunscreen
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- Sunscreen is used for both health and anti-aging reasons
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- Figure 33: Attitudes and behaviors toward sunscreen, July 2020
- Adults aged 18-44 see benefits in mineral-based sunscreen
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- Figure 34: Select attitudes and behaviors toward sunscreen, by age, July 2020
- Some Black adults don’t see a perceived need for sunscreen
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- Figure 35: Select attitudes and behaviors toward sunscreen, by race and Hispanic origin, July 2020
Sunscreen Benefits Sought
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- Level of sun protection is the driving purchase factor
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- Figure 36: Benefits sought in sunscreen, July 2020
Usage and Usage Frequency of Tanning Products and Sunless Tanners
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- Usage of tanning products is low but growing
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- Figure 37: Usage of tanning products and sunless tanners, July 2020
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- Figure 38: Usage frequency of self-tanning products, July 2020
- Link self-tanning to self-care
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- Figure 39: Swedish Beauty’s CALMING Tanning Tonic, January 2020
- Young Millennials drive usage of self-tanning products
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- Figure 40: Usage of tanning products and sunless tanners, by age, July 2020
- Younger men are highly engaged in the self-tanning market
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- Figure 41: Usage of tanning products and sunless tanners, by age and gender, July 2020
Attitudes and Behaviors toward Self-Tanning Products
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- Focusing on skincare and ease-of-use is key for self-tanner brands
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- Figure 42: James Read Tan’s Click & Glow pen
- Figure 43: Attitudes and behaviors toward self-tanning products, July 2020
Shopping Behaviors
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- Skin protection shopping is positioned to take a hit
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- Figure 44: Shopping behaviors, July 2020
- Adults aged 25-34 are looking for ways to streamline their BPC routines
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- Figure 45: Supergoop’s Shimmershade and Glow Stick 50, November 2020
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- Figure 46: Select shopping behaviors, by age, July 2020
- Asian adults won’t settle for less but are interested in multipurpose
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- Figure 47: Select shopping behaviors, by race and Hispanic origin, July 2020
Trial and Interest in Innovations
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- Interest in innovation outweighs trial; consumers need a push to try
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- Figure 48: Trial and interest in select skin protection innovations, July 2020
- Multifunctional products garner strong interest
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- Figure 49: Trial and interest in select skin protection innovations, July 2020
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- Figure 50: Mentions of blue light within skincare on social media, Instagram, Pinterest and Twitter, November 2019-September 2020
- Interest in innovations is driven by adults aged 18-54
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- Figure 51: Interest in select product innovations, any interest (net), by gender and age, November 2020
- UVB and UVA Trackers can help combat adults’ occasional usage of sunscreen
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- Figure 52: Instagram post about La Roche-Posay’s My Skin Track UV, April 2019
- Figure 53: Samsung Ultra V
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- Figure 54: Instagram post from lumasol, May 2020
Appendix – Data Sources and Abbreviations
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- Data sources
- Sales data
- Forecast
- Consumer survey data
- Consumer qualitative research
- Abbreviations and terms
- Abbreviations
Appendix – The Market
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- Figure 55: Total US retail sales and forecast of skin protection, at inflation-adjusted prices, 2015-25
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Appendix – Companies and Brands
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- Figure 56: US multi-outlet sales of sun protection and sunless tanners, by leading companies and brands, rolling 52 weeks 2019 and 2020
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