Table of Contents
Executive Summary
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- Impact of COVID-19 on cloud computing
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- Figure 1: Short-, medium- and long-term impact of COVID-19 on cloud computing, 5th November 2020
- Figure 2: Changes in planned expenditure on cloud computing due to COVID-19, 2020
- The market
- Market size and forecast
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- Figure 3: Market size for cloud computing, 2015-2025 (prepared on 5th November 2020)
- Segmentation by revenue
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- Figure 4: Revenue segmentation of UK cloud computing market, 2016-20 (£ billion)
- Segmentation by end use sector
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- Figure 5: Segmentation of SaaS usage, by sector, 2019
- Cost remains the primary purchase driver
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- Figure 6: Leading cloud initiatives, 2020
- Companies and brands
- A concentrated sector
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- Figure 7: Global market shares of cloud computing, Q2 2019 and Q2 2020
COVID-19 and cloud computing
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- Impact on the market
- Strong growth continues
- A pricing model for uncertain times
- Pay-as-you-go revenues to be impacted by unemployment
- Impact on end users
- Market protection by broad application
- Remote working – a market boost
- Growth in cloud expenditure
- Impact on companies
- A strong Q2 followed by a strong Q3
- Internationalisation continuing
Issues and Insights
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- Why COVID-19 is stimulating greater growth
- Why SMEs have the most to gain from the cloud
The Market – Key Takeaways
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- COVID-19 is expanding the cloud opportunity
- The largest market in Europe is bucking GDP developments
- Multicloud strategies gaining ground
- Cost remains the major driving force for users
Market Size and Forecast
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- Growth in COVID-19 related remote working encouraging growth
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- Figure 8: Short-, medium- and long-term impact of COVID-19 on cloud computing, 5th November 2020
- The UK is the largest cloud market in Europe
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- Figure 9: Market size for cloud computing, 2015-2025 (prepared on 5th November 2020)
- Market drivers and assumptions
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- Figure 10: Key drivers affecting Mintel’s market forecast, 2015-2025 (prepared on 5th November 2020)
- Forecast methodology
Market Segmentation
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- A worldwide perspective on the public cloud
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- Figure 11: Forecast worldwide public cloud service market, 2019-22
- Figure 12: Segmentation of forecast worldwide public cloud service market, 2019-22 (US$ million)
- Segmentation by revenue
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- Figure 13: Revenue segmentation of UK cloud computing market, 2016-20 (£ billion)
- Segmentation by end use sector
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- Figure 14: Segmentation of SaaS usage, by sector, 2019
Market Trends
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- COVID-19 accelerating cloud usage
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- Figure 15: Changes in planned expenditure on cloud computing due to COVID-19, 2020
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- Figure 16: Growth in cloud based income of major cloud computing suppliers, April-September, 2020 (US$ million)
- Cloud development
- Public clouds
- Private clouds
- Hybrid clouds
- Multiclouds
- Cost remains the primary driver
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- Figure 17: Leading cloud initiatives, 2020 (% of respondents)
Market Drivers
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- Digitisation
- The key to productivity
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- Figure 18: Labour productivity in the UK compared with other major economies, 2017-19
- The COVID-19 impact
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- Figure 19: UK labour productivity, output per hour and per worker, Q1 2017-Q2 2020
- COVID-19 changing remote working practices
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- Figure 20: Number of people mainly working from home, 2015-19
- Internet access
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- Figure 21: Worldwide internet usage, by region, 2000-20 (millions and %)
- Figure 22: Proportion of UK businesses with internet access in the UK, by size of company, 2014-18 (%)
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- Figure 23: Residential fixed line broadband coverage across the UK and Nations, March 2020
- 5G rolling out
- The Internet of Things
Companies and Brands – Key Takeaways
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- An industry led by technology giants
- A truly international sector
- Will the multicloud trend impact market shares?
- The margin issue
Industry Structure
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- Stability
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- Figure 24: Changes in the structure of the data processing, hosting and related activities industry, 2016-20
- Figure 25: Employment structure of the data processing, hosting and related activities industry, 2020 (number of companies)
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- Figure 26: Global market shares of cloud computing, Q2 2019 and Q2 2020
- Figure 27: Global leading providers of cloud services, by type and niche, 2020
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- Figure 28: Enterprise adoption of public cloud, 2020
Competitive Strategies
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- Different participation in the layers
- Backing different clouds
- Differentiating the offer
- International activities
Company Profiles
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- Amazon Web Services
- Activity
- Performance
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- Figure 29: Quarterly revenues of Amazon Web Services, 2015-20
- Strategy
- Microsoft Intelligent Cloud/Azure
- Activity
- Performance
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- Figure 29: Turnover development of Microsoft’s Intelligent Cloud, 2016-20
- Strategy
- Google Cloud
- Activity
- Performance
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- Figure 30: Quarterly revenues of Google Cloud, 2018-2020
- Strategy
- Alibaba Cloud Intelligence
- Activity
- Performance
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- Figure 31: Quarterly cloud revenues of Alibaba, 2016-2020
- Strategy
- IBM
- Activity
- Performance
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- Figure 32: Quarterly cloud and cognitive software revenues of IBM, 2019-20
- Strategy
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
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