"Purchasing a car is an extremely important decision for most Americans, as it is typically the second most expensive purchase consumers make after their homes. The automotive marketplace is filled with options for consumers to consider: which brand, body style, specific model, new or used, all at an affordable price point for the buyer. Consumers navigate these factors throughout their purchasing process. Retailers and brands will need to reach consumers ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Purchase Intent
Trade-in Intent
Type of Purchase
Pre-purchase Decisions
Purchase Reasons
Research Topics
Shopping Resources
Research Methods
Attitudes toward Car Purchasing
Car Purchasing Process Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
30th January 2018
“Nielsen confirms what many in the auto industry already knew, retailers must have a significant online marketing presence to reach car shoppers. With over 17 million new vehicles sold in the past two years, consumers have flocked to the internet to research and shop for their next car purchase. Eschewing ... 
29th November 2017
“Facebook has rolled out automotive-specific dynamic ads for manufacturers and dealerships to better target car shoppers. The dynamic ad program can catalog a dealership’s inventory, and then present vehicle specific ads to consumers who are likely to be in the market for a new car. Ads presented to shoppers will ...
|
Car buying is a stressful process according to most car shoppers
