"The household vehicle is typically the second most expensive purchase consumers make besides a home, and for American consumers it is often a necessary purchase. Consumers have a plethora of options available and must navigate those options to find the best vehicle for their budget and lifestyle. In an industry rife with trust issues, consumers turn to the internet to best educate themselves for their prospective purchase. Brands and dealerships ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Purchase Intent
Purchase Type
Trade-in Intent
Pre-purchase Decisions
Research Topics
Research Methods
Vehicle Uses
Attitudes toward Car Purchasing
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
29th June 2018
“Hyundai’s captive financing arm, Hyundai Motor Finance, is piloting a subscription payment option in Ohio called Hyundai PLUS. The pilot is the latest among multiple subscription services being offered to consumers as an alternative to traditional vehicle ownership. The pilot packages together a special lease price, vehicle maintenance, and auto ...
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Car purchasing process remains a stressful endeavor for shoppers
