“As new and used car sales plateau again, as is expected in the Mintel forecast, auto manufacturers, car dealers, and marketers looking to grow their brands will have no choice but to cannibalize sales from their competitors. This will highlight the importance of effective targeting of first-time car buyers, or car buyers with relatively little experience or prejudices, such as targeting Millennials or Hispanics.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Market Segmentation
Marketing Strategies
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Vehicles Currently Owned By Household
Cost of Most Recently Acquired Vehicle
Personal Vehicle Miles Traveled and Vehicle Uses
Other Vehicle Travel, Besides Automobile
Intent to Purchase a Vehicle in the Next Three Years
When Next Vehicle Will Be Purchased
Intent to Buy New, Used or CPO
Type of Vehicle Considering Buying in the Next Three Years
Reasons for Purchasing Next Vehicle
Reasons for Not Intending to Buy another Vehicle
Considerations When Selecting Next Vehicle
Type of Research Planned Before Selecting Next Vehicle
Use of Select Automotive Websites or Magazines before Next Vehicle Purchase
Smartphone and Tablet Ownership and Smartphone Use When Purchasing Next Vehicle
Considerations about Vehicle Financing During Car Purchasing Process
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Brand Share
Car Dealerships
Automotive Websites
Social Media – Car Purchasing Process
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Race and Hispanic Origin Consumer Tables
Appendix – Social Media
Appendix – Trade Associations
31st October 2014
“Both the new-car and used-car markets are seeing plateauing sales growth, so automakers, car dealerships, and those who market new and used cars will need other ways to bring buyers into the fold. Targeting first-time buyers is one way to do this.” 
29th September 2014
"Using functions and features more commonly found on online dating websites, German car maker Volkswagen's new US website connects buyers instantly with a local dealership that can supply them with their build to order car."
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How to increase vehicle ownership among Hispanics?
