“With so many buyers using their cars for personal reasons, it makes sense to market the car as more than just a commuter-coddler. Proving that your car, truck, or SUV is versatile while loaded with the tech drivers’ desire is a good way to take advantage of market growth.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Segment Performance
Segment Performance – New Cars and New Light Trucks
Segment Performance – Used Cars
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Type of Vehicle(s) Owned
Cost of Last Vehicle Purchase
New, Used or CPO
Vehicle Purposes
Plans to Purchase
Reasons for Purchasing Vehicle
Plan Not to Purchase
Research Tools
Involvement in Vehicle Purchase
Type of Vehicle Considered for Next Purchase
Attitudes toward Car Purchasing Process
Race and Hispanic origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Trade Associations
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Cars aren’t always for commuters
