Black Haircare - US - August 2016
Black Haircare - US - August 2016

"The Black haircare market is experiencing soft sales similar to mainstream haircare. Estimated 2016 expenditures by Black consumers on haircare products are about $2.5 billion as Black consumers flock to brands that cater to their specific haircare needs. Despite soft sales, several brands are making inroads within the category with premium priced products sold within traditional retail outlets. Meanwhile, major mainstream and targeted brands are moving toward the center ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Black Consumer Haircare Segments: Overview
Black Hair Texture Categorization
Black Hairstyles Worn in the Last 12 Months
Black Haircare Products Used at Home
Reasons for Using Haircare Products
Black Haircare Regimen at Home
Brand and Shopping Preferences

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Manufacturer Sales of Black Haircare Products
Breakdown of Manufacturer Sales of Black Haircare Products
What’s Working?
What’s Struggling?
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer