Black Haircare - US - August 2012
Black Haircare - US - August 2012

The Black haircare market is estimated to be $684 million in 2012, a slight decrease from the $687 million posted in 2007. This category has been impacted by the prolonged recession, which has hit Black consumers harder than it has the general population. While this has been beneficial for the market for Black haircare products as consumers trade down from professional hair treatments to using products bought at the store ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Styling Products
Segment Performance—Shampoo and Conditioner
Segment Performance—Relaxer Kits
Segment Performance—Hair Color
Retail Channels and Purchase Locations
Retail Channels—Drug Stores
Retail Channels—Supermarket
Retail Channels—Other

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Wearing Hair
Product Usage
Haircare Product Selection
Influence on Haircare Product Selection
Haircare Attitudes
Hairstyling—Professionally and At Home
Ingredients Sought in Haircare Products
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Styling Products
Brand Share—Shampoo and Conditioner
Brand Share—Relaxer Kits
Brand Share—Hair Color
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Other Useful Consumer Tables
Appendix—Trade Associations