“Image is everything to Black consumers and they are keenly aware that hair plays a key role in how people view them. In the Black community, there are sensitivities revolving around hair. Today, Blacks are learning to embrace and love their hair. It is likely that natural hairstyles are here to stay, but an evolution of styles may be trending.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scopes and Themes
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
The Haircare Category
Segment Performance
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Haircare Product Selection & Influence
Black Women and Their Hair
Black Men and Their Hair
Social Media and Black Haircare
U.S. Black Population
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Additional Tables
Appendix – Social Media
Appendix – Trade Associations
22nd April 2014
“One of the main barriers to exercising among Black women is the fear of messing up their hair. The trend toward natural hair may help for some, but moisture causes shrinkages so naturals have the same worries. Some women may choose to wear styles that coincide with working out (braids ... 
31st March 2014
“Black consumers are very concerned about their hair drying out and look for products that add moisture. Many consumers incorporate items found in the kitchen to hydrate their hair (eg sour cream, eggs, mayonnaise, honey, olive oil, etc). Traditionally, Black consumers washed their hair less frequently for two reasons—the amount ...
|
The role and importance of hair to Black consumers
