“Blacks’ haircare needs are distinct from others. While there are many products on the market that are specially formulated for them, many are still searching for the right product to fit their ever-changing needs. Natural hair is here to stay, and many are struggling to find the right product and haircare routine. Men and children are another untapped opportunity”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Overview
Segment Performance – Shampoo and Conditioner
Segment Performance – Styling Products
Segment Performance – Relaxer
Segment Performance – Hair Color
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Attitudes toward Haircare and Beauty
Hairstyles and Scalp Condition
Haircare Routine
Haircare Brand Usage
Pretreatment Brand Usage
Shampoo Brand Usage
Conditioner Brand Usage
Styling Product Brand Usage
Styling Tools Brand Usage
Shavers and Trimmers Brand Usage
Receptivity to New Haircare Products
Scent Preferences for Haircare Products
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Marketing Strategies
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The US Black Population
Appendix – Market Data
Appendix – Information Resources, Inc. Builders Panel Data Definitions
Appendix – Social Media
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
2nd December 2015
“Blacks view being healthy as the ultimate beauty accessory and healthy hair plays an important role in conveying that they take care of themselves. Since breast cancer is one of the leading causes of death for Black women, Shea Moisture in collaboration with the Tigerlily Foundation set out to raise ... 
28th May 2015
“For Black women, image is everything. Although many believe that true beauty comes from within, they admit to using many products that help let their natural beauty shine through and set them apart from other women. Black women are learning to love the skin they’re in and taking precautions to ...
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What are some of the top concerns Black consumers face when it comes to their hair?
