“In a competitive marketplace with a large number of new product launches and heavy investment in advertising, brands need to stand out from their competitors through adopting fresh marketing themes and making use of a variety of media and industry links. Content for the promotion of new products needs to focus on what getting the cleaning done using particular products means to people in terms of giving them emotional satisfaction ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Amount of Time Spent Cleaning
Household Cleaning Priorities
Most Disliked Household Cleaning Tasks
Cleaning Behaviour
Attitudes Towards Cleaning
Target Groups
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Amount of Time Spent Cleaning
Appendix – Household Cleaning Priorities
Appendix – Most Disliked Household Cleaning Tasks
Appendix – Cleaning Behaviour
Appendix – Attitudes Towards Cleaning
Appendix – Target Groups
19th November 2013
“Domestos has launched a new Turbo Fresh Rim Block product, offering innovation in a category which has been declining in recent years.” 
26th February 2013
Brands offering unusual and unashamedly macho fragrances such as car interiors, sporting goods and beer are targeting the increasing number of male consumers in the personal and household care markets.
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Which demographic groups could be encouraged to do more cleaning?
