“Home entertaining has a big influence on the usage of household care products. Making the home smell fresh is one of the most important elements of preparing the home for guests, and so the development of more premium fragrances in a whole host of household care products, including toilet cleaners and fresheners, scented candles and fabric conditioners or fresheners, can help to enhance the ambience of the home and improve ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Frequency of Entertaining at Home
The Consumer – Tasks Prioritised When Preparing for the Visit of Guests
The Consumer – Attitudes towards Preparing for Guests
The Consumer – Interest in Buying Products for Overnight Guests
The Consumer – Outdoor Space and Entertaining Guests
The Consumer – Triggers or Times of Year for Deep Cleaning of the Home
9th November 2015
“Household care brands can boost sales in the run-up to Christmas through encouraging deep cleaning in December, the stocking up of products and the purchasing of added-value items.”
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Influence of home entertaining on sales of household care products
