Cleaning Habits of Young Adults - UK - October 2014
Cleaning Habits of Young Adults - UK - October 2014

“With independence, in terms of moving away from the parental home, comes greater responsibility for household cleaning matters, so this is an important time for household care brands to engage with young adults through communications about the latest time-saving cleaning products or equipment, as well as advice and ideas on maintaining a clean and tidy home. Attracting the attention and spending of 16-34-year-olds at this stage of their lives will ...

more
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Current Living Situation
The Consumer – Cleaning Responsibilities
The Consumer – Advice on Household Chores
The Consumer – Factors Influencing Brand Choice
The Consumer – Household Cleaning Priorities
The Consumer – Attitudes towards Cleaning
The Consumer – Target Groups