“The average amount of time spent cleaning indoors each week has fallen since 2014, reflecting declining household sizes and an increased reliance on easy-to-use multipurpose products. Busy lives mean there is a balance to be struck between the amount of time it takes to clean and getting everything spotless, but leveraging the pride and emotional benefits that people feel from a clean home could help to encourage more regular cleaning ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Structure of the Home
Responsibility for Cleaning and Maintaining the Home
Time Spent Cleaning Indoors
Time Spent Maintaining Outdoor Space
Cleaning Behaviours
Cleaning Tasks Least Enjoyed
Attitudes towards Cleaning the Home
Target Groups
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – The Consumer
31st May 2018
“A study has linked childhood leukemia to a lack of exposure to germs. Not only could this feed in to wider concerns about the use of antibacterial cleaners in the home, but it could also lead to a change in attitudes that generate greater interest in probiotic cleaners that seek ... 
31st October 2017
“Cif’s new partnership with the online domestic services marketplace Helpling underlines opportunities for more household care brands to encourage more people to consider hired-help.”
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Overturning the image of cleaning as a chore
