Mascara sales have been driving growth in the color cosmetics market since 2009, as women have been gravitating toward a more intense look for the eyes. Bolder, longer and thicker lashes are the goal, while lip makeup and foundation purchases have taken a back seat. Color choices in face makeup are becoming more varied, as multiculturalism makes its mark on the cosmetics marketplace.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Eye Makeup
Segment Performance—Face Makeup
Segment Performance—Lip Makeup
Retail Channels
Retail Channels—Drug Stores
Retail Channels—Other
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Themes
Usage
Frequency of Use
Purchase Behavior
Attitudes and Motivations
Teens
Race/Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Selected Brand Analysis—Eye Makeup
Selected Brand Analysis—Face Makeup
Selected Brand Analysis—Lip Makeup
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Symphony IRI/Builders Panel Data
Appendix: SymphonyIRI/Builders Panel Data Definitions
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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The positive sales impact that innovations in mascara have had, and how the big three brands (L’Oréal, CoverGirl and Revlon) are leveraging the desire for lush and long lashes
