"Slow growth in the color cosmetics category is reflective of an intensely competitive category landscape. While beauty trends such as bold brows and bright lips are translating to gains for certain segments, overall category growth has been kept in check. Brands are challenged with keeping women engaged in the category through the introduction of new products while simultaneously offering them tools to simplify the shopping experience."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market - What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Use of Facial Cosmetics
Benefits of Facial Coverage Make-up Formats
Use of Eye Cosmetics
Use of Lip Cosmetics
Color Cosmetics Purchase Influencers
Qualities Sought in Brand Spokespeople
Attitudes toward Advertising and Information Sources
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of Color Cosmetics
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
1st December 2015
“Sephora unveiled its new store concept for all future locations, Sephora Beauty TIP (Teach, Inspire, Play) Workshop, aimed at enhancing the shopping experience and engaging consumers with new concepts and improved layouts.”
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Competitive landscape keeps sales growth in check
