“The color cosmetics category can be complex – the number of products, claims, and the introduction of multitasking formulas can overwhelm even the savviest of make-up users. As a result, women are looking for guidance from a variety of sources including both online and in-store.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Facial Cosmetics
Segment Performance – Eye Cosmetics
Segment Performance – Lip Cosmetics
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Color Cosmetic Usage
Use of Facial Cosmetics
Use of Eye Cosmetics
Use of Lip Cosmetics
The Role of Prestige, Mass, and Budget Brands in Product Selection
Attitudes Toward Multi-benefit Make-up and Kits
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Facial Cosmetics
Brand Share – Eye Cosmetics
Brand Share – Lip Cosmetics
Innovations and Innovators
Marketing Strategies
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
30th March 2015
“Sephora provided a glimpse into the digital shopping future with the unveiling of its Innovation Lab and new digital programs designed to customize and enhance shopping across web, mobile, and in-store consumer experiences.” 
24th November 2014
“Consistent with its value positioning, Wet n Wild’s new app is aimed at helping women copy expensive make-up looks with equivalent items from the brand’s product portfolio.”
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Mass market is struggling
