Although there is a great deal of discussion in the popular and business literature about the role different generations are playing in shaping the cosmetic industry, the key driver of success remains

innovation. The ability of the makeup industry to deliver innovative, new products season after season, year after year is critical to its future health.

-extract from The US Makeup Market Report

The US Makeup Market Report provides in-depth analysis on:

· Which segment of the market drives the trends in makeup

· Why ethnic makeup is an important factor in the industry

· What product innovations will drive the market in the future

· How generation trends provide marketing opportunities

Only Mintel consumer intelligence reports can give you the answers you need. Through our exclusive consumer research, we explored the usage of and attitudes

towards makeup and asked questions such as:

· When selecting a cosmetic or makeup product, what is most important to you?

· Which cosmetics do you consider to be a makeup necessity?

· How would you describe the way you use makeup?

The research in every Mintel consumer intelligence report is conducted by our knowledgeable US editorial team and industry experts to ensure that we answer the needs of our clients.

Our reports cover key US consumer sectors in 14 categories and combine exclusive, original, quantitative data with comprehensive market analysis. This report contains US IRI InfoScan data.