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Electronics Retailing - US - April 2019
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Electronics Retailing - US - April 2019
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Factors

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Electronics Retailing - US - April 2019
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Knowledge Level with Technology and Electronics
Retailers Shopped
What Consumers Have Bought or Intend to Buy
Method of Shopping
Reasons for Buying
Purchase Influencers
Important Product and Service Features
Behaviors and Attitudes

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Electronics Retailing - US - April 2019
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Trending?
What’s Struggling?
What’s Next?

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Electronics Retailing - US - April 2019
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players
Appendix – The Consumer
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What you need to know

Buoyed by a relatively stable economy, the CE (consumer electronics) retailing industry is enjoying an upward sales trajectory with no end in sight, projected to garner $172 billion this year and grow to $195 billion by 2023. Amazon has usurped Best Buy in sales, but Best Buy’s strong service model and exemplary omnichannel approach keep it alive and thriving. In the future, digitally native electronics retailers – including Amazon – will venture more into the physical retail space, while brick and mortar retailers will improve at creating a seamless shopping experience across channels. As price largely determines product and channel selection, the retail battleground is likely to shift more toward value-added services, and it is here where traditional brick and mortar retailers have an advantage.

Definition

This Report explores the consumer retail experience for electronics items, including but not limited to:

  • Televisions

  • Dedicated video playback devices (DVD player, Blu-ray player)

  • Stereo or other sound systems

  • Video game consoles

  • Mobile phones

  • Tablets

  • E-readers

  • Wearable electronic devices (eg smartwatch, fitness band)

  • Desktop computers

  • Laptop computers

  • Printers/scanners

  • Internet equipment (eg modem/router)

  • Digital cameras

Personal care appliances such as electric razors, hairdryers, and so on are excluded from the scope of this Report, but Mintel’s Beauty Devices – US, October 2017 can be consulted for more information on that sector. Household appliances are also excluded, but Mintel’s Major Household Appliances – US, March 2018 and Small Kitchen Appliances – US, December 2017 can be consulted for more information. Furthermore, while wearable technology and smart homes will be acknowledged, they will not be a primary focus of this Report given that Mintel has entire Reports on these topics: Wearable Technology – US, December 2018 and Smart Homes – US, June 2018 and the upcoming May 2019 edition.

An important accompaniment to this Report is Mintel’s How Online Shopping for Electronics Is Evolving for Consumers – US, April 2019.

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